• Developed and executed targeted marketing programs for multiple strategic accounts within the technology and QA testing sectors, driving significant engagement and contributing to Avo Assure’s market growth.• Collaborated with sales teams to address unique challenges faced by strategic accounts in finance, healthcare, and retail by identifying key decision-makers and personas and aligning marketing strategies to drive product adoption and account expansion.• Established performance tracking and ROI measurement processes, managing a $1 million marketing budget to optimize resource allocation and enhance the effectiveness of go-to-market (GTM) strategies.• Partnered with cross-functional teams - including product management, design, and global sales—to develop and update marketing materials, presentations, and campaigns, ensuring alignment with product advancements and sales goals.• Led end-to-end management of 10 international conferences within a year, significantly increasing brand visibility and generating high-quality leads through meticulous planning, execution, and follow-up.• Streamlined lead management processes by implementing HubSpot from scratch and transitioning from Salesforce Pardot, working closely with Sales Development Representatives (SDRs) to ensure timely follow-up on marketing leads, boosting conversion rates and pipeline efficiency.• Executed 13 high-impact webinars in collaboration with industry leaders like Oracle, Tech Mahindra, and New Vision, driving lead generation, market education, and client relationship nurturing

• Implemented community-building strategies through digital marketing, resulting in a 20% increase in site traffic and user sign-ups.• Launched and managed programs like Creators’ Club and Ambassador Program, expanding reach by 30%.• Enhanced user acquisition and engagement through targeted email marketing and social media campaigns

• Led nationwide marketing campaigns, driving record registrations and engagement through strategic email marketing and community outreach.• Managed referral programs across 800+ colleges, significantly expanding the community size and user base.

· Responsible for the entire sales cycle and customer retention. · Responsible for the marketing through Ad Campaigns on LinkedIn and Facebook. · Managed a team of 5 Sales Associates.

-Awarded "BDA with Highest Sales Conversion".-Managing and developing the growing community of students, shaping the brand’s identity through their tablet and classroom program awareness.-Responsible for the acquisition of new customers. This includes following leads, visiting potential clients, and giving sales presentations. -Trained 40 Trainees under the shadow program at BYJU'S.

Public Policy in Action Program, Delhi Cohort, 2018. Working on Coastal Regulation Zone Draft 2018 with MoEFCC under Mr. N. K. Sawaikar (Lok Sabha;BJP) from South Goa Constituency.

Selected for Yes Foundation Media for Social Change Fellowship 2018, Delhi Cohort. The first week began with an induction training by various industry experts from different backgrounds in Filmmaking, Photography, Content Writing, Social Media Management, Marketing, Communications, and Development Sector. Post that we were allocated NGOs where we worked for two months. The fellowship ended with the end point training followed by the Convocation Ceremony.