Senior Marketing Operations Specialist
Current• Developed and executed targeted marketing programs for multiple strategic accounts within the technology and QA testing sectors, driving significant engagement and contributing to Avo Assure’s market growth.• Collaborated with sales teams to address unique challenges faced by strategic accounts in finance, healthcare, and retail by identifying key decision-makers and personas and aligning marketing strategies to drive product adoption and account expansion.• Established performance tracking and ROI measurement processes, managing a $1 million marketing budget to optimize resource allocation and enhance the effectiveness of go-to-market (GTM) strategies.• Partnered with cross-functional teams - including product management, design, and global sales—to develop and update marketing materials, presentations, and campaigns, ensuring alignment with product advancements and sales goals.• Led end-to-end management of 10 international conferences within a year, significantly increasing brand visibility and generating high-quality leads through meticulous planning, execution, and follow-up.• Streamlined lead management processes by implementing HubSpot from scratch and transitioning from Salesforce Pardot, working closely with Sales Development Representatives (SDRs) to ensure timely follow-up on marketing leads, boosting conversion rates and pipeline efficiency.• Executed 13 high-impact webinars in collaboration with industry leaders like Oracle, Tech Mahindra, and New Vision, driving lead generation, market education, and client relationship nurturing