Vaibhav S Tripathi Email & Phone Number

Mumbai, Mh, In

India

As a Brand Builder spearheading digital marketing, media strategy, and content strategy in the cement industry, i along with the team architect a robust online presence, ensuring optimal visibility and engagement. Maximize SEO impact by crafting compelling content that resonates with target audiences, amplifying brand awareness and positioning. Leverage data-driven insights for strategic media planning, fostering a dynamic digital ecosystem that sets the brand apart. Elevate the narrative through innovative content strategies, cementing the brand as a thought leader in the industry. Drive growth, harnessing the power of digital channels and strategic media partnerships. #BrandBuilding #DigitalMarketing #CementIndustrySEO

Mumbai, Maharashtra, India

- Crafted compelling content, communication materials, and assets to effectively promote diverse programs such as Cybervaar, KYY S4 & S5, UP65, LLB, Bajao, and Ishq Next Door. Collaborated with internal teams and external agencies to ensure targeted outreach.- Articulate messaging for syndicated and calendar properties, and crafted compelling PTCs for Bollywood A listers like Salman Khan, Rohit Shetty, Badshah and many more.- Led successful launches for Hindi programs like Bigg Boss S16 & S17, Hustle 2.0, Roadies X9, Bigg Buzz, KKK, Jhalak Dikhlaja, BBK OTT, as well as Kannada and Bengali Network launches. Managed sports properties like Durand, Jungle Rumble, RSWS, and spearheaded IP creation with projects like Voot Pardesi.- Contributed to timely social media execution for New Year 2023 by recording voiceovers for relevant posts. Actively collaborated with B2B, SVOD, and Kids teams to create and distribute monthly Binge mailers to sales teams, fostering effective communication and promotion across platforms.- Led the successful Voot migration to Jio Cinema project, spearheading initiatives to enhance brand consistency and streamline promotional workflows:- Formulated comprehensive guidelines in collaboration with OAP for WD & WOD promos across both Voot and Jio Cinema, ensuring consistent brand standards across assets.- Fostered collaboration with channel OAP teams to establish a centralized hub for network/syndicated asset sharing. This initiative resulted in the creation of an automated funnel for seamless asset reversioning, enabling real-time sharing of reversioned promos, a significant improvement from the previous weekly process for Network BAUs.- Teamed up with the content strategy unit to extract valuable audience insights and demographics for key originals and IPs. Leveraged this data to develop briefs for internal stakeholders and external agencies, facilitating the creation of highly effective campaign assets.

Mumbai Area, India

• Planned and executed tailored TV and Radio Campaigns for Saregama Carvaan Marketing.• End to end Brand Partnerships with players like EaseMyTrip, TVF, and more.• Social media strategizing for Saregama Music and peripheral projects like Carvaan Saathi.

Mumbai Area, India

At JioCreative Labs, I have had the opportunity to work across 19 diverse brands, including Uber, Rajnigandha, Mondelez, Jio, SpiceJet, and JSW ColorOn. My role has encompassed strategic planning for digital, content, and traditional campaigns tailored to each brand’s unique positioning and target audience. Key responsibilities included:Campaign Strategy & Execution: Designed and executed integrated campaigns that aligned with each brand's objectives, optimizing for maximum reach and engagement.Digital Marketing Planning: Developed digital strategies for omnichannel platforms, leveraging social media, programmatic advertising, and content marketing to drive brand growth and awareness.Content Strategy: Created compelling content roadmaps, from ideation to production, ensuring brand consistency and audience resonance across all touchpoints.Traditional Media Campaigns: Planned and coordinated traditional advertising efforts in collaboration with media partners to amplify brand presence and message continuity.This role has enriched my strategic, creative, and analytical skillset, enabling me to create impactful campaigns that resonate across digital and traditional media landscapes.

Mumbai, Maharashtra, India

Lead Generation: The consultant may be responsible for generating leads through various marketing technology tools, so tracking the number and quality of leads generated can be a KPI.Conversion Rate: Tracking the conversion rate of leads into customers or successful business transactions can be crucial.Customer Acquisition Cost (CAC): Monitoring the cost incurred to acquire each new customer through marketing efforts.Website Traffic and Engagement: Increasing website traffic and engagement metrics such as time on site, bounce rate, and page views can be essential.Email Marketing Metrics: Measuring the effectiveness of email campaigns, including open rates, click-through rates, and conversion rates.Social Media Metrics: Tracking performance on social media platforms, including follower growth, engagement, and the impact of social media campaigns.Customer Retention: Monitoring customer retention and repeat business through marketing efforts.Return on Investment (ROI): Calculating the ROI of marketing campaigns and strategies to ensure they are cost-effective.Technology Implementation and Integration: Successful deployment and integration of marketing technology solutions could be a KPI.Data Analytics and Reporting: Providing actionable insights through data analytics and creating comprehensive reports for the company's marketing efforts.Compliance and Data Privacy: Ensuring that marketing technology practices comply with data privacy regulations and standards.Cost Reduction: Identifying opportunities to optimize marketing technology expenses while maintaining or improving performance.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: Winner: MUNINJAN 2018 MUNINJAN 2019 Equinox, B-Plan 2018 Chunaav 2019 Best Speaker MIPS 2018 Best Speaker MIPS.

Be - Bachelor Of Engineering, Computer Engineering