Vaida Mocevičienė Email & Phone Number

Leading a team of marketing and communication professionals to reach B2B sales, company awareness and other internal/external goals. Responsible for corporate communication strategy, brand development, internal communication etc. Green Genius is a renewable energy company that develops biogas as well as large-scale and B2B solar projects. The company has accumulated more than 10 years of experience and today is developing renewable energy projects in 8 European markets: Poland, Spain, Italy, Lithuania, and other countries.

2019’S MAIN PROJECT: Official Green Genius Service Launch in Italy Managerial position oriented towards driving growth through leading online advertising strategy. Manage and own all activities across paid search, paid social, and display (including programmatic advertising), both for web and mobile campaigns, from design to execution.• Conduct research, test, optimization, and scale new customer acquisition channels, techniques, and technologies.• Increase performance by designing, deploying, and analysing A/B split tests across campaign structures, targeting, creative, and landing pages.• Refine online advertising processes, metrics, and tools (since the launch decreased CPA by 40%).• Create and present weekly, monthly, and quarterly reports and analysis.• Keep abreast of the newest trends, innovations, and technologies in the online advertising industry.2018‘S MAIN PROJECT, Green Genius Service Launch in Lithuania and Poland Managerial role focused on the delivery of cutting-edge digital marketing services to partners and clients to achieve sales growth.• In order to select the best digital partners organized a competition - two agencies worked for several months at the same time.• Saved 40% of the digital budget.• Same responsibilities, as mentioned above.2017’s MAIN PROJECT, Create the BrandCreative role oriented towards the enhancement of the company’s brand awareness. Organized a creative agency selection process for brand creation.• Selected agencies in compliance with the defined criteria and organizational needs.• Created a full brand set for GREEN GENIUS: brand-positioning, tone of voice, and a brand book.

Vilnius

Managerial position oriented towards productivity growth and improvement of customer service through the execution of day-to-day marketing communication endeavors.• Coordinated internal and external communication campaigns (email, in-app / in-web communication) in various countries.• Liaised with product managers, programmers, analytics, designers, copywriters, and translators in an efficient manner.• Launched new features with clear, smooth, and consistent communication.• Tracked and reported on communication performance.• Executed projects including new market releases, the adaptation of loyalty programs in successful countries, and presentation of new features (new offer/ payment method).

Concentrated on the implementation of e-commerce projects at the Epolisas insurance company (www.epolisas.it). • Increased sales by 30% per year and achieved the website’s sales plan.• Created a new website with the new online product - Casco insurance.• Monitored sales and investment efficiency.• Coordinated advertising campaigns and organized promotions in coordination with the IT department.

Taking care of “Winner Sport” website’s content, advertising, design, banners, and sales coordinating.

Vilnius

Work on development, maintenance and performance analysis of socialresponsibility projects, such as Elektromagija, Operacija 2020, Tiek kiek reikia, andothers. Participated in organising Racionalus elektros vartojimas imonems(Efficient use of energy in business) conference.