Vaidehi Kanchan Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Leading performance marketing initiatives for in-house brands viz., Lee,Wrangler, and Dockers and external brand Nike- Ensuring brand visibility and managing display properties to take care of the topfunnel- Developing campaign strategies in line with company goals and sales targets- Understanding business targets and strategizing and managing daily/quaterlymarketing budgets to achieve optimal resultsLee, Wrangler and Dockers -- Instrumental in driving a 10%… Show more - Leading performance marketing initiatives for in-house brands viz., Lee,Wrangler, and Dockers and external brand Nike- Ensuring brand visibility and managing display properties to take care of the topfunnel- Developing campaign strategies in line with company goals and sales targets- Understanding business targets and strategizing and managing daily/quaterlymarketing budgets to achieve optimal resultsLee, Wrangler and Dockers -- Instrumental in driving a 10% increase in direct conversions within a 2-monthperiod, accompanied by a 15% rise in DROI on Amazon- Successfully managing Google Ads campaigns for Lee and Wrangler, focusingon optimization and establishing new accounts and campaigns for bothbrandsNike -- Achieved a remarkable ~50% increase in Direct ROI on Flipkart within a spanof 2 months, resulting in a significant reduction of CPC by ~60% Show less

India

Spearheading secondary sales on e-commerce platforms - Flipkart, Amazon, AJIO, Nykaa and TataCLiQ  Managing and optimizing Ad campaigns on Flipkart and Amazon  Identifying strategies to optimize campaigns to achieve best click-through rate and improve conversion rate Managing visibility and taking care of top of the funnel for PUMA across all platforms  Liaising between platforms and brand marketing team to provide best content strategies  Develop growth strategy and… Show more Spearheading secondary sales on e-commerce platforms - Flipkart, Amazon, AJIO, Nykaa and TataCLiQ  Managing and optimizing Ad campaigns on Flipkart and Amazon  Identifying strategies to optimize campaigns to achieve best click-through rate and improve conversion rate Managing visibility and taking care of top of the funnel for PUMA across all platforms  Liaising between platforms and brand marketing team to provide best content strategies  Develop growth strategy and sales targets in line with performance marketing with partners  Understanding business targets and managing daily/monthly marketing budgets for optimal ROI Show less

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Digital Marketing (SEO)

Mumbai, Maharashtra, India

Gurgaon, India

Competitive mapping for Trident. Reviewing new/potential suppliers for Trident sheeting.Analysis for cannibalization related to Kmart Sutton towels.

Budhni, Madhya Pradesh, India

Shift In-charge, Production Engineer (TFO,Warping,Sizing) Total Productive Maintenance Coordinator Analysis of fugai and bottleneck processes

Master Of Business Administration - Mba, Marketing, 9.48

M.F.M, Masters Of Fashion Management

Bachelor Of Engineering (B.E.), Textile Sciences And Engineering, A+

Activities and Societies: Prerna-The Emancipation

Cbse, Science & Technology, A