Focus on business development and client engagement activities in the South India region, as well as expanding the firm’s footprint in the dynamic and ultra-competitive South India market.

Role: In charge of total company operations including Marketing (Office Furniture, Commercial Kitchens, Water Treatment Products) and Manufacturing (Bespoke Furniture, Stainless Steel Fabrication, Switchgear Panels)  Policy Committee member with CEO & Manager – Corporate Services Achieved stretched goals as per best market scenario with emphasis on net resultsResponsibilities – focus areas:a. Growing company business as envisioned by senior managementb. Working with CEO and leading company operations to take the company to greater heights – by sustaining growth of around 15% whilst stretching capabilities to achieve 20% year-on-year growthc. Developing personnel and creating a work culture that is self-motivating and self-regulatingd. Identifying suitable training needs of staff at various levels and arrange programs to enhance their performance in a phased manner e. Projecting SFO as integrated and the “ONE Organization” in the market place offering total solutionsf. Manufacturing turnaround – leading Manufacturing Team and Integration of in-house Resources and Capabilities, etc.g. Developing new businesses, products, and services – Healthcare, Educational Furniture, Domestic Kitchens, Home Furniture, Blending, Powder Coating, Laboratory, etc.h. Leveraging internally made products – “Made in Oman” (MIO) Milestone Achievements:• Added about 30 new agencies to existing product lines during the tenure• Established 3 new business lines during last 4 years – Educational Furniture, Domestic Kitchens & Home Furnishing• Have enjoyed 34 years of partnership with owners reposed by mutual trust and understanding

A COMPANY ESTABLISHED IN 1967 AND HAVING TWO ACTIVITIES - TRADING & MANUFACTURING