Väinö Mäkelä
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Väinö Mäkelä Email & Phone Number

Competence Lead, Marketeers, B2C at Sanoma Media Finland
Location: Helsinki, Uusimaa, Finland 8 work roles 3 schools
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Current company
Sanoma Media Finland
Role
Competence Lead, Marketeers, B2C
Location
Helsinki, Uusimaa, Finland
Company size
1326 employees

Who is Väinö Mäkelä? Overview

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Quick answer

Väinö Mäkelä is listed as Competence Lead, Marketeers, B2C at Sanoma Media Finland, a company with 1326 employees, based in Helsinki, Uusimaa, Finland. AeroLeads shows a matched LinkedIn profile for Väinö Mäkelä.

Väinö Mäkelä previously worked as Head Of Sales, B2C Online at Sanoma Media Finland and Online Sales Manager, B2C Online at Sanoma Media Finland. Väinö Mäkelä holds Master'S Degree, Marketing from Aalto University.

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Sanoma Media Finland

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Profile bio

About Väinö Mäkelä

I’m a digital business professional with more than 8 years of experience in developing and leading digital sales operations and digital services. I have been planning, executing and leading digital sales and marketing in both leading Finnish media company and in global IT consultancy field. I believe in maximizing number of experiments and building a culture of continuous learning. I’m highly data-driven and results oriented and have a strong track record of reaching business goals in digital sales. A/B testing, marketing automation and growing the digital funnel are at the core of my work. I have built new virtual teams, operating models and digital growth teams. I’m very familiar with digital analytics tools and marketing platforms, like using them in my daily work and staying on top of new digital trends.

Listed skills include Teamwork, Marketing, Project Management, Digital Marketing, and 15 others.

Current workplace

Väinö Mäkelä's current company

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Sanoma Media Finland
Sanoma Media Finland
Competence Lead, Marketeers, B2C
Helsinki, FI
Website
sanoma.fi
Employees
1326
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Company profile
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8 roles

Väinö Mäkelä work experience

A career timeline built from the work history available for this profile.

Head Of Sales, B2C Online

Current
Sanoma Media Finland

Responsible for Helsingin Sanomat (leading news media in Finland) subscription sales and churn reduction in digital channels. Leading cross functional news media growth team responsible for whole customer lifecycle from visitors to retention and up- and cross-sell activities. Working with e-commerce, analytics, CRO, email marketing, UX, pricing, online.

Sep 2020 - Present

Online Sales Manager, B2C Online

Sanoma Media Finland

Helsinki Area, Finland

Responsible for Sanoma Media Finland's subscription sales and customerships from end to end in digital channels for Helsingin Sanomat, KIDS media and News & Feature Magazines. Worked with e-commerce, analytics, CRO, email marketing, UX, pricing, online marketing and editorial units. Business owner in multiple development items quarterly. Member of the.

Sep 2018 - Sep 2020

Digital Planner, B2C Online

Sanoma Media Finland

Helsinki Area, Finland

Responsible for the subscription sales of Helsingin Sanomat in the online channel. Helsingin Sanomat (HS) is the leading newspaper in Finland.Main responsibilities:- Maximizing HS subscription sales in the online channel- Optimizing the overall CPO (cost per order) and online sales value for HS- Optimizing the conversion funnel- Staying on top of the.

Jan 2017 - Sep 2018

Marketing Coordinator, Leadership Agenda, Nordic Imt

Ibm

Finland

Main responsibilities:- Planning, coordination and execution of digital marketing campaigns across Nordics- Plannning, coordination and execution of B2B events- Optimizing digital marketing campaigns across Nordics- Responsible for mobile application for IBM BusinessConnect 2016- Supporting with migration to a new UNICA Marketing Automation Tool.

May 2016 - Oct 2016

Marketing Trainee, Leadership Agenda, Nordic Imt

Ibm

Finland

Main responsibilities:-Planning and coordination of digital marketing campaigns and B2B events in all Nordic countries -Planning, coordination and execution of B2B events across Nordics-Assisting marketing manager with planning and budgeting of quarterly marketing activities-Optimization of digital marketing campaigns across Nordics-Supporting sales in.

May 2015 - May 2016

Intern

Embassy Of Finland In Windhoek

Namibia

Main responsibilities:-Assisting in coordination of development cooperation projects-Doing follow-ups on ongoing projects-Organizing meetings, attending to them and writing minutes-Assisting in organizing events and attending them-Writing articles, reports and speaking points-Creating content for social media and Embassy website-Facilitating a brain.

Oct 2013 - Dec 2013

Salesperson

Stockmann

Helsinki

Sep 2009 - Aug 2012
Team & coworkers

Colleagues at Sanoma Media Finland

Other employees you can reach at sanoma.fi. View company contacts for 1326 employees →

EV Eeva Värtö Eeva Värtö Colleague at Sanoma Media FinlandHelsinki, Uusimaa, Finland, Finland View → PK Paula Kahila Paula Kahila Colleague at Sanoma Media FinlandEspoo, Uusimaa, Finland, Finland View → HV Hanna Varjola-Dediu Hanna Varjola-Dediu Colleague at Sanoma Media FinlandHelsinki, Uusimaa, Finland, Finland View → KS Klemettilä Sinikka Klemettilä Sinikka Colleague at Sanoma Media FinlandHelsinki, Uusimaa, Finland, Finland View → JA Juha Anttila Juha Anttila Colleague at Sanoma Media FinlandHelsinki Metropolitan Area, Finland View → LH Liisa Helsto Liisa Helsto Colleague at Sanoma Media FinlandFinland, Finland View → MA Minna Ala-Heikkilä Minna Ala-Heikkilä Colleague at Sanoma Media FinlandTampere, Pirkanmaa, Finland, Finland View → IK Ilkka Kaario Ilkka Kaario Colleague at Sanoma Media FinlandFinland, Finland View → JL Johannes Laukkanen Johannes Laukkanen Colleague at Sanoma Media FinlandHelsinki, Uusimaa, Finland, Finland View → TE Toni Ertolahti Toni Ertolahti Colleague at Sanoma Media FinlandFinland, Finland View →
3 education records

Väinö Mäkelä education

Master'S Degree, Marketing

Aalto University

Minor: Information Technology Programme, Strategy and Experience Design

FAQ

Frequently asked questions about Väinö Mäkelä

Quick answers generated from the profile data available on this page.

What company does Väinö Mäkelä work for?

Väinö Mäkelä works for Sanoma Media Finland.

What is Väinö Mäkelä's role at Sanoma Media Finland?

Väinö Mäkelä is listed as Competence Lead, Marketeers, B2C at Sanoma Media Finland.

Where is Väinö Mäkelä based?

Väinö Mäkelä is based in Helsinki, Uusimaa, Finland while working with Sanoma Media Finland.

What companies has Väinö Mäkelä worked for?

Väinö Mäkelä has worked for Sanoma Media Finland, Ibm, Embassy Of Finland In Windhoek, and Stockmann.

Who are Väinö Mäkelä's colleagues at Sanoma Media Finland?

Väinö Mäkelä's colleagues at Sanoma Media Finland include Eeva Värtö, Paula Kahila, Hanna Varjola-Dediu, Klemettilä Sinikka, and Juha Anttila.

How can I contact Väinö Mäkelä?

You can use AeroLeads to view verified contact signals for Väinö Mäkelä at Sanoma Media Finland, including work email, phone, and LinkedIn data when available.

What schools did Väinö Mäkelä attend?

Väinö Mäkelä holds Master'S Degree, Marketing from Aalto University.

What skills is Väinö Mäkelä known for?

Väinö Mäkelä is listed with skills including Teamwork, Marketing, Project Management, Digital Marketing, Social Media, Public Speaking, B2B Marketing, and Customer Service.

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