Vaishali P. Email and Phone Number

• Work across sales, product, operations, and other departments to align on strategy• Create and manage departmental objectives, marketing plans and budgets • Lead and develop marketing team• Responsible for lead generation campaigns, joint partner marketing plans and product marketing• Manage external agencies, including PR, video production companies, research consultancies

• Lead all aspects of digital and integrated marketing campaigns with the goal of acquiring customers• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs• Collect and use data to inform new campaigns and the evaluation of existing campaigns• Write, edit and proofread copy for marketing collateral including sales presentation, website content• Ensure that the organisation’s brand and identity is adhered to in campaigns across all channels• Manage social media channels including content planning and creation• Responsible for the organisation of leadership roundtables, events, trade shows or exhibitions

• Support the Association’s mission to promote nuclear energy worldwide• Increase visibility of the Association via development and distribution of messages, information and materials• Identify most appropriate marketing techniques for the Association’ key audiences: members, the wider nuclear industry, international organisations and media• Develop marketing materials such as web content, brochures and flyers• Manage social media channels and member communications incl. monthly newsletter and annual publication• Create marketing and publicity plans for promotion of the Association’s products, industry reports• Event marketing for the Association's annual event with around 600 attendees and other events organized globally throughout the year• Proactively keep up-to-date on the latest marketing and energy trends

• Gathering audience insight to shape communication and marketing activities• Raising CRUKs profile with researchers by delivering high quality copy and an engaging programme of online and offline communication and marketing activities, including events• Managing a range of communication channels and publications, working with researcher-facing teams across the organisation to support and advise on their bespoke communication and marketing needs• Developing integrated marketing plans and making strategic use of social media and paid digital marketing to improve reach and engagement

• Implement brand communications for Department of Health funded research programmes (including the National Institute for Health Research (NIHR) research programmes and infrastructure, Health Innovation Challenge Fund and Policy Research Programme)• Create and implement marketing and communications plans to promote the funding programmes • Deliver strategies and communications plans to promote and disseminate research programmes• Translate complex research findings into interesting news stories and case studies for the public and media and cascade via various communication channels • Copywriting for leaflets, flyers and other promotional material• Liaise with University press offices on a daily basis to approve and sign off press releases• Organise and implement events and press briefings to showcase research findings of particular interest to the media and public in order to raise the profile of the programmes

• Category management; work closely with buyers and external suppliers to market category products in order to maximise sales. • Accountable for the accurate and timely management of briefs to central marketing, PR and Operations teams to ensure effective communication of promotional and product messages for all in-store point of sale elements and for all above-the-line activity• Responsible for the advertising of products by creation and checking of briefs for flyers, press and television, thus ensuring the effective communication of the category promotional plans• Assist in the development and implementation of marketing strategies, customer and market research and competitor analysis, in order to maintain relevant and competitive within the market• Assist in the development and implementation of training initiatives, such as e-learning modules and blogs, to ensure the effective delivery of product and promotional strategies and to assist in the execution of trade-up strategies (at store-level)• Managed the content and design of articles for monthly colleague magazine (including copywriting)• Develop and manage a wide range of projects, working alongside key stakeholders, from buyers guides to launching new initiatives in-store and online • Responsible for all Category customer communications, simplifying complex technology into customer friendly language • Work closely with retail stores to ensure any promotions and communications are effectively implemented and displayed• Maintain expert product knowledge in order to ensure effective communication of benefits to the customer• Regularly use analytical tools for analysis of promotional activity to asses sales uplift, forming the basis of future promotional decisions• Work closely with online merchandising team to execute promotional activity and category strategies• Actively engaged key suppliers in the Category objectives to develop ATL and BTL marketing plans and promotions

Volvo Cars London, Watford and Bishop's Stortford• Created and delivered marketing campaigns using available tools including E-Newsletters, Direct Mail, SMS, Events and Advertising, POS materials and showroom merchandising• Liaised with external design agencies to design and implement advertisements in a variety of publications• Worked with an external website agency and using website Content Management System to regularly update and refresh websites• Creatively designed articles for the websites and used copywriting and proof-reading skills• Coordinated and executed events for new car launches and VIP customer events• Liaised with an external digital marketing agency to maintain our SEO rankings in Google and Bing• Analysed SEO rankings, websites, sales, postcodes in order to make tactical marketing decisions• Maintained the CRM Database and using the system to create and run statistical customer reports• Integrated Social Media Networks into the business• Main contact for printing company when managing production of promotional materials• Worked with an external PR agency to build up a respectable reputation within the motoring industry