· Launched 60+ brands for fashion and Kids’ apparel categories on the marketplace model.· Tracked and monitored key metrics for business growth resulting in improving the overall consumer experience, in collaboration with other stakeholders.· Building relationships with brand Partners for better assortment, discounts & Inventory.· Analyzing and proposing inputs for improving the Seller portal for a better partner experience.· Worked closely with the brand to get the entire brand assortment live on the website.• Identifying and planning strategies for promoting key products /brands/ categories on the website.• Planning performance marketing campaigns to drive targeted revenue.• Identifying bestseller/slow mover and assortment gaps for the categories to improve conversions.• Analyzing traffic data to propose inputs for categorization, landing pages, product features, and cross-sell/upsells.• Planning & creating a marketing promotions calendar for the category.• Managing Traffic and conversion funnel for fashion categories.• Planning merchandising themes/stories basis the latest trends, seasons, product launches, etc.• Planning & execution of events like EOSS, Independence Day Sale, Tyohar Ready Sale, etc.• Closely worked with the business team and planned the strategies for driving the revenue from a marketing perspective.

• Work on Top-line matrices for the category - Revenue, and Subscribers.• Own consumer’s matrices and solve for CX, Product interventions, Funnel & Conversion, Retention, and Churn.• Achieve revenue by acquiring, engaging, and retaining consumers for categories.• Driving engagement matrices through B2C partnerships.

• Category Review: Daily, Monthly, and Yearly sales numbers and targets, flashing summary to category and setting up review/feedback mechanism respective category managers.• Monitoring efficiency matrices & support numbers as per P&L (category and top brand level).• In-depth analysis of overall traffic channels/data of the category on required frequency (daily / Monthly) and formulating & executing correction plans.• Planning sale events on top-line at both levels - category as well as brand. Close follow-ups of targets on a detailed level during the entire event.• Formulate a business plan for the category in-depth with phasing and minor detailing in agreement with category heads/managers. Forecasts/business plans for new brands onboarding.• Closely working with respective category managers for breaking down sale targets, planning upcoming offers, and new assortments releases while optimizing site properties.• Planning & executing the flow of marketing incomes on a regular as well as event basis.• Ensuring timely new season launch, benchmarking with the competition, study of trends and forecasts which is helpful in the planning of the season.• Ensuring visibility & site property refreshments for top brand's respective brand stores, category new season/collection / special lines launch.• Coordinating with Brands for theme/content shoots.• Equip category managers with customer/traffic insights developing a good business relationship with Brands• Handling Marketing events for top Brands- Raymond, Mufti, Spykar, Puma, Aditya Birla (Allen Solly, Peter England, Louis Philippe, Van Heusen), Pantaloons, Manyavar, Unlimited (Cherokee, Ruggers), Duke, Cotton On, Antony Morato, etc.

• New Category: Launched Kids Apparel & Footwear category with 50+ brands.• Responsible for end-to-end Business decisions for the Kids Category• Representing Top Brands like Westside, Gini & Jony, Allen Solly Junior, Cutecumber, Peppermint, The Children's Place, Global Desi Girls, Vitamins, Nauti Nati, Levi's, Pepe Jeans, UCB, etc.• Ensure catalog newness consistency and timely season launches.• Responsible for top-line Revenue Goals within the established budget to achieve the P&L goal.• Planning and executing promotional activities to meet a commission-based target.• Coordinating & assisting internal teams like operations, website, and customer support for category-specific requirements.• Omni-Channel – Executed Omni-Channel for Westside & Gini &Jony brand. Managed store setups and store business for these brands.• Tracking weekly NPS, deep dive and ensure overall brand, category, and seller NPS is positive.• To generate Monetization through site properties & Paid Properties from Brands.• Monitoring efficiency matrices & support numbers as per P&L• Planning sale events on the top line. Close follow-ups of targets on the detailed level during the entire event with CMM & Heads.• Identify Catalogue Gaps and on-board brands for sub-categories.

• Closely working with respective category managers for planning upcoming offers, and new assortments releases.• To generate POs for OR & SOR brands.• Generate codes & maintain the Item Master which helps the team members to evaluate their business, daily activities, or problems that arise, make decisions, and track progress.• Monthly Category Review: Flashing the summary to category and setting up a review/feedback mechanism with Category Managers & Heads.• To closely work on efficiency matrices at Category & Brand level.• Ensuring timely new collection launch study of trends and forecasts which is helpful in the planning of the season.• Inventory planning for Bombay Dyeing, Spaces by Welspun, Portico, etc. to ensure availability for top-selling SKUs.