Monitor and analyze campaign performance metrics, providing actionable insights and optimizationrecommendations to enhance ROI.Proficient in setting up and implementing tracking systems through Google Account & Google TagManager to accurately measure and attribute campaign performance.Responsible for optimizing campaigns and implementing strategic targeting techniques toconsistently achieve and maintain a high ROAS, maximizing client's return on investment and drivingrevenue growth.Managed Google Merchant Center to optimize product data feeds, enhance product listings, and driveimproved performance on Google Shopping & Performance max Campaign

Conduct keyword research, create ad copy, and manage PPC campaigns on Google AdWords,Facebook Ads Manager, and other platforms.Skilled in Amazon & Myntra marketing, including designing and implementing campaigns on theAmazon & Myntra Advertising platform.Manage the strategy and setup of all paid campaigns & Continuous monitoring of results andimproving of ads

1) Identify trends and insights2) Allocate marketing investments 3) Plan and direct marketing campaigns4) Manage an organization's website and maintain it, keeping best practices in mind5) Optimize content for the website and social media platforms6) Work with various content formats such as blogs, videos, audio podcasts, etc.7) Track the website traffic flowImplement and analyze performance metrics8) Measure and assess goals vis-à-vis ROI9) Device experiments and conversion tests10) Provide internal reports on a regular basis11) Execute new and creative collaborations among technologies and platforms12) Perform Competitor analysis on regular basis

DURING THE INTERNSHIP I WAS ENTITLED TO PERFORM CERTAINLY TASK:-1) To work in Canva and create infographics, banners and cover photo in it.2) Create videos in Powtoon and explore its elements3) Create a website through WordPress and explore themes and plugins4) Make Landing Pages to get more leads.5) Search Engine Optimization (SEO) to rank websites at the top6) Social Media Marketing (SMM) to get reach and branding7) Google Ads and Web Analytics