Vaishali Tandon Email & Phone Number

Melbourne, Australia

New Delhi Area, India, Melbourne-Australia

• Currently managing recruitment and marketing initiatives• Drafting Annual Marketing and Recruitment plans (including strategy and budgets) to support recruitment initiates• Undertaking marketing activities in India. This also involves participation in education exhibitions for direct and indirect stake holders such as AAERI and Austrade. Visiting agent offices to maintain client relationship and for regular training/marketing and recruitment sessions. Similar activities are also… Show more • Currently managing recruitment and marketing initiatives• Drafting Annual Marketing and Recruitment plans (including strategy and budgets) to support recruitment initiates• Undertaking marketing activities in India. This also involves participation in education exhibitions for direct and indirect stake holders such as AAERI and Austrade. Visiting agent offices to maintain client relationship and for regular training/marketing and recruitment sessions. Similar activities are also undertaken in other Sub Continent countries other than India if required• Giving constant feedback and market intelligence to the International Admissions Manager to review Genuine Temporary Entrant requirement-GTE (Academic/Financial) keeping in line with current Department of Home Affairs (DHA) regulations and threats• Identifying and building direct recruitment channels• Allocation of targets to agents per region and per stake holder• Conduct workshops/training sessions for stake holders• Conducting market research, monitor competitor activity and presenting trends to ACU International Management Team.• Expansion of existing stake holder network model• Planning and implementing – Incentive Structure for stake holders and counselors• Conduct Pre-Departure Briefing seminars• Conduct student interviews for GTE assessment Show less

New Delhi Area, India

My current position allows me to lead marketing initiatives of ATMC (Australian Technical Management College, Australia) in India and Sub-Continent countries. Whilst I’m directly responsible for -· Maintain and develop partnerships with key stakeholders in India & Sub Continent countries· Research and explore academic/commercial partnerships with key Indian partners· Support and develop agent network, providing information and product training· Assist with… Show more My current position allows me to lead marketing initiatives of ATMC (Australian Technical Management College, Australia) in India and Sub-Continent countries. Whilst I’m directly responsible for -· Maintain and develop partnerships with key stakeholders in India & Sub Continent countries· Research and explore academic/commercial partnerships with key Indian partners· Support and develop agent network, providing information and product training· Assist with promotional activity to raise the profile of the college in India Sub Continent countries, including academic missions, research initiatives, participation in education exhibitions and fairs, alumni events and institutional collaborative programme activity· Develop relations with local and national media ensuring a high level of press coverage and working on other PR activities, placing stories in Indian newspapers and other media· Build, analyse, monitor and disseminate relevant market information to the college management· Building a well knit, cohesive team to support a network of 3 office locations across the country. Responsible for developing a consistent communication strategy, designing of work processes, training, skills guidance for team Show less

New Delhi Area, India

• Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture market share.• Liaising with advertising & PR agencies for management of advertisement campaigns (Print, Electronic & Online), press conferences & press releases.• Organizing promotional events with budgetary allocations.• Liaison with leading institutions in different countries like Australia, UK, USA, Canada, Switzerland, New Zealand, Denmark and Ireland for seminars,… Show more • Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture market share.• Liaising with advertising & PR agencies for management of advertisement campaigns (Print, Electronic & Online), press conferences & press releases.• Organizing promotional events with budgetary allocations.• Liaison with leading institutions in different countries like Australia, UK, USA, Canada, Switzerland, New Zealand, Denmark and Ireland for seminars, promotional campaigns, spot admissions and participation in various events.• Handling appropriate media selection for various advertising campaigns for brand building & awareness.• Planning media buying with emphasis on adopting new communication medium within allocated budget to derive desired results.• Conducting competitor analysis by keeping abreast of market trends.• To develop annual marketing plan which details activities to follow during the financial year, which will focus on meeting organizational goals• Designing Marketing Plan; Collating information on performance, market presence and brand position vis - a - vis competition in liaison with market research.• To manage the marketing budget and delivery of all marketing activities within the granted budget. Direction of marketing staff where budgets are devolved.• Coordination with web team to develop website and E Commerce logistics.• Developing innovative internet marketing strategies & planning effective online campaigns that achieved new levels of success.• Demonstrating Competencies in writing & successfully executing multiple business plans.• Developing mutually beneficial partnerships with other business associates and create opportunities to advertise on their websites.• Coordinating with our branches and associate franchise partners on day to day basis for all kinds of marketing support.• Exploring new business opportunities through international tie ups and associations. Show less

Post Graduate Diploma In Business Management Management, Marketing, International Business

Bsc In Hotel Administration, Hotel/Motel Administration/Management