• Conduct comprehensive market research, competitive analyses, and trend tracking to pinpoint opportunities and craft data-driven PR strategies that boost brand visibility and social media traffic.• Evaluate content for digital platforms such as websites, newsletters, memos, brochures, fact sheets, and social media channels, enhancing usability and maintaining consistency.• Monitor PR initiative progress and generate detailed coverage reports in Microsoft Excel and PowerPoint, highlighting key performance metrics to influence future marketing campaigns.• Refine email segmentation strategies and introduced personalized content, leading to a 15% boost in open rates, a 10% uptick in click-through rates, and a subsequent 20% rise in email campaigns

• Developed and implemented comprehensive marketing and communication strategies aligned with company goals.• Ensure consistent branding and messaging across all communication platforms.• Coordinated communication channels and collaborate with internal teams, clients, and partners.• Increased traffic to a website by 15% compared with pre-launch metrics and utilized client feedback and market research to identify opportunities for service improvement• Collaborated with Associate Manager to design and write engaging content for digital and print campaigns using Adobe Creative Suite, ensuring brand consistency and message effectiveness.

• Analyzed social media trends and performance data to provide insights that guided content strategy• Monitored marketing campaign effectiveness using metrics and analytics to measure ROI.• In charge of posting and creating content for various social media platforms

• Annually drafted four end-of-quarter update speeches for the Managing Director and designed the annual report for the year 2020-2021• Increased Facebook and LinkedIn following by over 200% in less than a year and was awarded the “Service Excellence Award” for exceptional service• Superintend handling the functioning of FAME (a not-for-profit CSR arm of AYE) by managing and creating social media plans for all platforms.• Designed and created content (using HTML) for the website during the rebranding process • Handled internal and external communication by timely creating newsletters and emails including websites and organizing monthly townhall meetings and other weekly activities• Implemented digital marketing strategies (SEO, SEM, email marketing) to increase online visibility and crisis communication strategies to manage issues impacting the company’s reputation.

• Increased digital engagement by 30% in 3 months, resulting in higher website visits and over 100K additional followers across social media.• Managed the marketing budget, ensuring cost-effective use of resources.• Lead proactive PR strategies to create and maintain a positive public image

• Liaised between the client and internal teams and analyzed market data to inform strategic decisions• Coordinated research on product target markets, customer demographics and activities of competitors and made engaging elevated pitches as well.• Supervised the team of PR and digital marketing and hired, trained, directed and evaluated team managers.

• Partnered with cross-functional departments for the execution of Corporate Communications Strategies• Interviewed 100+ advertising agencies who applied for the empanelment• Oversaw the content for official Press Releases and Public Relations facets in the organization.

- Monitored social media and online sources for promoting and creating a buzz around the campaign and niche sampling sanitary napkin ‘Whisper' brand.- Top performer of the Whisper #SitImproperCampaign for Whisper India

- Promoted campus awareness of activities and engagement opportunities with email distribution, and social media promotion.- Supported campus events to increase student engagement and promote campus-wide initiatives.

- Made a 2 minutes video on hidden/unknown places in Delhi.