Vaishnavi Ravi Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ca

Market Maven is a growth consultancy focusing on the intersection of Go-To-Market and Product Growth.I work with a variety of clients across AI HealthTech, ManufacturingTech etc.Checkout my full list of services – https://marketmaven.carrd.co/#work

Quebec, Quebec, Ca

• Pricing and packaging Strategy: Led new pricing end-to-end - the largest cross-functional initiative in Poka for 2022. Drove average deal size by 10% in 2022 and projected to increase ARPU by 60% in 2023.• Improved Stage 2 pipeline conversion by initiating product trial programs & leading my team in creating mid-funnel sales resources driven by deal-loss insights; culminating in exceeding yearly customer acquisition targets by $500K.

Toronto, Ontario, Ca

• Product-led-growth Strategy: Reduced friction at sign-up & increased activation rate by 22% as part of our Freemium offering, getting users to the ‘Aha’ moment in 3 steps vs. 9 steps.• Led connections pillar: Integrated Community space (multi-dimensional chat application) into Top Hat, scaled use from 0.01% to ~54% of users, and further drove Top Hat’s product engagement by 1.2x in the first month.

Oakville, Ontario, Ca

B2B Data Products• Created product strategy and roadmap for all Data and AdTech products with 20 devs (150% revenue growth 2018-19); mentored new PM to execute on AdTech products.• Led the addition of major features to our existing attribution product and converted ad hoc dev builds into a new, demand-driven product, through Agile sprint planning and management. These advancements led to $500K in additional revenue.• Completed Leadership (CapL) and Management (CapM) certification courses over the past two years to effectively mentor & guide teams through leading management frameworks and EQ.• In the first two quarters as a hybrid Product Marketer and Product Manager, built product marketing processes, collateral and sales training for all products using prior PMM experience. Hired and managed a full-time Product Marketer to run the processes established.• Was hired in Addictive Mobility, which got acquired by Pelmorex (A parent company of The Weather Network) soon after I joined.

Toronto, Ontario, Ca

eBay's e-classifieds in Canada. Product Marketer for B2B and B2C.• Created and implemented the first, comprehensive product marketing process for all new launches at Kijiji. Led stakeholders across the organization through 5 successful major launches on the rails of this process.• Prioritized and managed launches across verticals to optimize go-to-market impact and allocate marketing and agency resources, leading to cost and time efficiencies.• Built go-to-market strategies with cross-functional collaboration and crafted value propositions based on extensive user testing data for informed launches. Measured performance to derive actionable learnings for future launches.

New York, New York, Us

B2B Product Marketer for North America and Asia.• Worked as the only Product Marketing Manager for all six publishers (Facebook, Twitter, Instagram, Pinterest, Snapchat and YoutTube) & our platform features launches to create take-to-market and training processes and gain alignment with the teams (Product, Marketing, Sales etc.)• Created and strategized a clear product marketing roadmap for all launches and received management recognition for the same. Built a framework to enhance the effectiveness of global product training solutions for all future launches.• Built product positioning and marketing collateral such as success stories (more than 20) and one-sheeters with competitive product comparisons for internal (sales & marketing) and external (clients & partners) use.• Developed a comprehensive competitive analysis, including in-depth market research and provided strategic product recommendations to C-suite, which were accepted and added to the product roadmap.

Montreal, Quebec, Ca

Product Marketer for Mobile Payments & Mobile TV• Managed the launch marketing strategy for Mobile commerce & TV end-to-end. Drove launch content and post-launch reporting for the mobile payments product, in collaboration with 4 leading banking institutions.• Identified mobile payments partnership opportunities and analyzed industry trends and performance metrics to shape the product roadmap and provide actionable feature enhancements.

Mountain View, Ca, Us

Digital Marketing Consultant for large UK & US clients • Evaluated Google Analytics and third party performance metrics in-depth, and implemented incremental ROI opportunities for digital marketing campaigns worth $8 million a quarter across clients including Starbucks and Monster.com; consistently exceeded revenue and non-revenue targets on search, mobile, YouTube & display platforms.• Scaled up to manage 2 verticals starting July 2012, saving 1 FTE; received recognition by leadership for the same.

Mountain View, Ca, Us

Google Checkout (now called Wallet)• Decreased incidences of fraud on e-commerce transactions to improve trust and safety on digital payments; team's efforts resulted in Google having the lowest fraud rates in the digital payments industry globally in 2010. • Analyzed data and past account trends to further automate the flagging of fraudulent transactions. Implementation of findings saved a headcount of 1.5 FTEs per quarter and enhanced accuracy of Google’s risk engine.

New York, New York, Us

• Managed software error tracking templates that led to minimizing inaccuracies in clients’ shareholder reports.

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Business Management, Marketing

High School

Icse, High School/Secondary Diplomas And Certificates