Key responsibilities: - Recommend marketing mix changes and take the results to senior client stakeholders- Validate model results and generate business insights- Liaison with client's brand, media, insights & trade teams to craft a holistic plan- Optimize and forecast future media plans, with support to client's media agency in resolving queries- Percolate best practices within internal teams and find ways to trim lead times w/o affecting model robustnessHighlights:- Evaluated impact of TV SOV to optimal weekly GRPs earning CSAT score of 5/5- Quantified COVID19's impact to FMCG brand sales, measuring how lockdowns impacted physical availability for the brand and category- Identify long term impact of different media vehicles to drive sales revenue as well as brand equity- Opportunity to learn FB's Brilliant Basics and Google MixLab; understanding impact of precision marketing and bid strategy in driving sales $- Measure media halo impact of infant milk powder ads targeted to age group 1+ to drive sales for IFFO (0-12 months) as it can't be advertised due to legal reasons

Key responsibilities: - Lead studies from end-to-end with help of different teams and as a trusted advisor and POC to client- Tap into rich database of Nielsen, Google and Facebook (Nielsen partners) to generate insights for advertisers as well as publishers- Incorporate Nielsen whitepapers and other studies done by the advertiser (BLS, Picasso labs, etc.) to make a comprehensive presentation Highlights:- NPS of 10/10 on pilot study done for a new advertiser in Thailand which was built at a weekly store level model- Collaborate with NielsenIQ (then part of Nielsen) to drive pricing and promo learnings, on top of media performance- STA in Singapore based in SG Nielsen office for on going project - Capture synergy uplift of airing media vehicles simultaneously, as well as media with trade

- Aid in crafting GTM for new launches leveraging Ansoff's matrix- Understanding importance of footfall, avg. ticket size, sales per sq. footage, cross-selling to augment introduction of brand

Market research for new ideas @ Godrej Innovation and Design Center