Vaishnavi Singh

Vaishnavi Singh Email and Phone Number

YouTube Specialist at Google @ Google
mountain view, california, united states
Vaishnavi Singh's Location
India, India
Vaishnavi Singh's Contact Details

Vaishnavi Singh work email

Vaishnavi Singh personal email

n/a
About Vaishnavi Singh

Consulting large scale customers to maximise ROAS @ GooglePrevious org:MMM, Marketing Analytics @ NielsenMBA @ NMIMS, Major: Business Analytics; Minor: MarketingB.Tech @ NMIMS, Specialisation: Electronics and Telecom

Vaishnavi Singh's Current Company Details
Google

Google

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YouTube Specialist at Google
mountain view, california, united states
Website:
google.com
Employees:
219238
Vaishnavi Singh Work Experience Details
  • Google
    Youtube Specialist
    Google Jan 2023 - Present
    India
  • Google
    Search Specialist
    Google Jul 2021 - Dec 2022
    India
  • Nielsen
    Senior Executive, Client Success
    Nielsen Feb 2021 - Jun 2021
  • Nielsen
    Client Partner Executive
    Nielsen Jun 2020 - Jan 2021
    Bengaluru, Karnataka, India
    Key responsibilities: - Recommend marketing mix changes and take the results to senior client stakeholders- Validate model results and generate business insights- Liaison with client's brand, media, insights & trade teams to craft a holistic plan- Optimize and forecast future media plans, with support to client's media agency in resolving queries- Percolate best practices within internal teams and find ways to trim lead times w/o affecting model robustnessHighlights:- Evaluated impact of TV SOV to optimal weekly GRPs earning CSAT score of 5/5- Quantified COVID19's impact to FMCG brand sales, measuring how lockdowns impacted physical availability for the brand and category- Identify long term impact of different media vehicles to drive sales revenue as well as brand equity- Opportunity to learn FB's Brilliant Basics and Google MixLab; understanding impact of precision marketing and bid strategy in driving sales $- Measure media halo impact of infant milk powder ads targeted to age group 1+ to drive sales for IFFO (0-12 months) as it can't be advertised due to legal reasons
  • Nielsen
    Client Success Executive
    Nielsen Jun 2018 - May 2020
    Bengaluru, Karnataka, India
    Key responsibilities: - Lead studies from end-to-end with help of different teams and as a trusted advisor and POC to client- Tap into rich database of Nielsen, Google and Facebook (Nielsen partners) to generate insights for advertisers as well as publishers- Incorporate Nielsen whitepapers and other studies done by the advertiser (BLS, Picasso labs, etc.) to make a comprehensive presentation Highlights:- NPS of 10/10 on pilot study done for a new advertiser in Thailand which was built at a weekly store level model- Collaborate with NielsenIQ (then part of Nielsen) to drive pricing and promo learnings, on top of media performance- STA in Singapore based in SG Nielsen office for on going project - Capture synergy uplift of airing media vehicles simultaneously, as well as media with trade
  • Godrej Group
    Management Intern
    Godrej Group May 2017 - Sep 2017
    Mumbai Area, India
    - Aid in crafting GTM for new launches leveraging Ansoff's matrix- Understanding importance of footfall, avg. ticket size, sales per sq. footage, cross-selling to augment introduction of brand
  • Godrej Group
    Summer Research Intern
    Godrej Group May 2016 - Jul 2016
    Mumbai Area, India
    Market research for new ideas @ Godrej Innovation and Design Center

Vaishnavi Singh Skills

Leadership Microsoft Excel R Data Visualization Market Research Statistical Data Analysis Machine Learning Gnu Octave Spss Sql Tableau Google Analytics Python Data Modeling Web Analytics Big Data Business Intelligence Base Sas

Vaishnavi Singh Education Details

Frequently Asked Questions about Vaishnavi Singh

What company does Vaishnavi Singh work for?

Vaishnavi Singh works for Google

What is Vaishnavi Singh's role at the current company?

Vaishnavi Singh's current role is YouTube Specialist at Google.

What is Vaishnavi Singh's email address?

Vaishnavi Singh's email address is va****@****sen.com

What schools did Vaishnavi Singh attend?

Vaishnavi Singh attended Narsee Monjee Institute Of Management Studies, Narsee Monjee Institute Of Management Studies.

What skills is Vaishnavi Singh known for?

Vaishnavi Singh has skills like Leadership, Microsoft Excel, R, Data Visualization, Market Research, Statistical Data Analysis, Machine Learning, Gnu Octave, Spss, Sql, Tableau, Google Analytics.

Who are Vaishnavi Singh's colleagues?

Vaishnavi Singh's colleagues are Rigoberto Reyna, Rehana Jamal, Faith Lew, Prashant Marandi, Kristen Leahy, Swetha S, Rifki Arif.

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