• Notable clients: MyndStories (Mental Health - Editorial), The Jurni (Media - Social Media), Maangler (Ed-tech - Website), Regulus Industries (Manufacturing - Website), Microsoft Azure Blogathon Campaign (Cloud Computing - Social Media), and more.• Providing valuable insights and contributing as a content writer and strategist for various clients across industries by crafting compelling social media copy, blogs, and website content; with an aim of increased engagement and brand recognition across various platforms such as LinkedIn, Instagram, X, and Quora.• Developing and executing 360° branding and content strategies tailored to clients' objectives, resulting in significant growth in the user community and sign-ups.• Helping individuals and organisations enhance their social presence through effective LinkedIn strategy and content; resulting in increased visibility, industry recognition, and valuable peer engagement.

• BrandSpearheaded content strategy from scratch, along with the development of an eBook, conducting research and writing content on an ongoing basis.• WebsiteStrategized and executed the creation of new website pages as per requirements. Consistently published blogs on the company's website, maintaining a regular content cadence. • Content MarketingContributed insightful articles and blog posts to platforms like Medium and Substack, among others.Oversaw the development of articles featuring career counsellors, ensuring accuracy and engagement. • MarketingConceptualized and developed marketing collaterals, such as sales nurturing messages, emails, brochures and presentations, for various programs and campaigns.• Online Reputation Management (ORM)Supervised and reviewed ORM activities on platforms like Quora and Reddit, ensuring positive brand presence and addressing customer queries. • Customer Relationship Management (CRM)Monitored and analyzed Google Reviews, testimonials, and certificates, ensuring customer satisfaction and addressing concerns.• Social MediaDeveloped comprehensive monthly social media content plans and calendars for effective execution.Managed end-to-end LinkedIn activities, including content creation, scheduling, and performance analysis. Oversaw and provided strategic guidance for social media efforts on Meta (Facebook, Instagram) and YouTube.• Personal BrandingCollaborated with company leadership to develop and implement personal branding strategies, aligning with overall marketing objectives.• LeadershipActed as the reporting manager for SEO Specialist, Content Writer, and Graphic Design Intern. Provided guidance, set KRAs and KPIs, and oversaw their work to ensure alignment with the company's content and marketing objectives.Reason for change: Growth.

• PlatformDeveloped brand guidelines, along with the entire website content. Kept rigorous and regular hygiene checks and updated the content as per trends & competitors. Created website resources as and when required (PR, Guides, Case studies, etc).• Social MediaStrategised and ideated monthly social media content for LinkedIn and Instagram. Curated high-impact posts for the said channels and reviewed content done by other content writers. Scheduled and executed social media posts on the said channels. Analysed content weekly and monthly and further strategised the next steps.• Online Reputation ManagementResearched and strategised ORM for LinkedIn, Quora, and Reddit. Curated content as per customer pain points and executed it on the said channels.• CommunityStrategised, researched, and curated content for the ‘Gigsters Assemble’ community to engage 250+ members from 20+ countries.• Personal BrandingHandled LinkedIn personal branding for 3 employees through elaborative strategy, content calendar, and weekly content. Reviewed and analysed content by the junior content writer and analysed the profiles to strategise the next steps.• Email MarketingWorked on critical emails for the user journey on the website. Additionally, strategised content for promotional emails and newsletters for various verticals.• High-Impact Marketing ActivitiesCreated Integrated Media Plan and GTM. Actively participated in event ideation, webinars, and paid campaigns. In charge of pitch deck creation, speaker notes, marketing collaterals, swags, etc. Additionally, worked closely with the business team to ideate platform gamification and other activities.Reason for change: Company shut down.

• Content CurationMajorly curated newsletters and social media creative copies, along with Webinar invite mailers for our 250+ B2B clients. Also assisted in psychological tests, modules, programs, and campaigns.• YD Warriors InitiativeLed the mental health awareness initiative YD Warriors by encouraging people to share the story of their mental health/counselling journey with the world. Starting from lead generation to conducting interviews, transcribing stories, writing stories and publishing them on the blog. Also handled a WhatsApp group “YD Warriors Community” and took care of onboarding and engagement of the participants. Additionally, mentored and managed an intern as an L2. Aligned my personal vision with set KRAs and KPIs which include a wholesome warrior-cycle of generating lead to publishing the story on the website.• Social MediaIdeated, planned, and curated social media posts for the YD Warriors initiative across mediums such as Instagram, Facebook, and LinkedIn.Reason for change: Growth.

• Worked with 5+ independent creators/ agencies (Project Conssignment, PsychReel, GMU to name a few) as a freelance academic content writer and delivered well-researched and creative content. • Majorly worked as a Ghost Writer in the areas of academic and project writing.

I have supported Prof. Dr. Rejoice Thomas from Christ University for UGC funded major research project investigated by him entitled "An exploratory study of skill-sets and competencies of Chief Financial Officers in India". Assisted in:• Development of surveys and questionnaire for the use in the support of the research.• Collection of the data through quantitative and qualitative techniques.• Took all collected data and formulated charts and reports detailing findings.• Presented Bi-Annual reports, backed up by solid statistical data with help of SPSS tool.• Utilized the data to help the industries understand what the CFOs wanted and helped facilitate effective decision-making in future structure of the education module.• Laid out future research plans and developed associate materials.