Responsible for global seller development and effectiveness, identification and replication of best practices, rollout and execution of the Challenger Sale model, and acceleration of wins through effective content and knowledge deployment.

The basics: I ensure pipeline and forecast health and accuracy by managing a consistent, outcome-focused business cadence within the revenue organization. Additionally, I create, measure, and iterate processes that generate predictable revenue.The not basics: I connect the executive team and their vision to the sales organization and their execution, augmenting the organization's communication, ensuring a productive feedback loop and breaking down silos.

Ivalua is a high-growth, rapidly-scaling procurement SaaS company - and the only Leader across the full Source-to-Pay landscape in both Gartner and Forrester. I enhance the capabilities of global sales team members to serve and sell clients as they evaluate and implement Ivalua’s procurement empowerment platform. This includes analyzing the team’s learning and content needs, identifying opportunities to reduce ramp and sales cycle time, facilitating training/coaching on product knowledge, win strategy and effective sales techniques.HIGHLIGHTS► Developing sustainable content strategy and implementing a content management/deployment system (Highspot) to expedite time to close, elevate win rates, and accelerate revenue generation.► Creating an ongoing, consistent, and accessible onboarding program for Account Executives that reduces ramp time.► Discovering and addressing opportunities for performance improvement through analyzing sales process KPIs and designing new materials/methods.

Go To Market strategy consulting, advisory, revenue modeling, and project management for NFT and Web3.0 Projects.

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

I founded Vajda Inc. Sales Consulting to leverage my deep experience and expertise to provide consulting services in sales organization development, sales enablement, operational strategy, sales process design, and training development/facilitation. I worked with and advised clients on driving exceptional sales production and productivity. In this role, I engaged with local, national, and global corporations in a variety of industries, shaping and executing forward-thinking business and sales strategies to fuel growth.Consulting & Contract Services: Workshop Facilitation | Sales Enablement | Training Development and Delivery | Sales Process Design | Management and Executive Coaching | Sales PlaybooksHIGHLIGHTS (See Projects below for additional samples)► Contracted as the Chief Operations Officer for an international technology company planning their North American launch and operations. Conducted market and competitive research to develop to-market strategy, identify marketable, differentiated strengths, and plan effective product introduction (see: Recommendations).► Rapidly created an onboarding and communication process for a consulting company to enable the provision of consulting services for 200 new clients following the acquisition of a major contract. Crafted plans for executive communication, management execution strategy, and accountability coaching. Yielded $3M in annual revenue after defining an executive coaching role and related processes.► Established the foundation for a media & publishing client to create and launch an online, instructor-led customer enablement workshop series concerning digital and social media marketing/branding for premium-level advertising clients. Designed and developed 6 workshops and associated training materials, in addition to identifying a facilitation platform. Presented skill development training for internal trainers and authored all participant communications.

I founded, operated, and successfully sold Florida’s first stand-up paddleboard specialty retail store concept, showcasing entrepreneurial and business development expertise.HIGHLIGHTS► Built the business from the ground up, including expanding the operation to 2 additional rental locations generating nearly $500K in annual revenue. Successfully executed the sale of the business in 2015.► Named “Best Paddleboard Shop” by the Broward-Palm Beach New Times and Gold Coast Magazine.

Charged with formulating and executing the sales plan and process for AutoUSA, a SaaS company focused on lead generation and website visitor conversion tools, I focused on fueling new business acquisition and revenue growth through outbound sales, new product introductions, and account retention. My scope of duties included building, developing, and retaining high-performing teams.HIGHLIGHTS► Minimized employee turnover and elevated staff production for 6 years. Transitioned and rebuilt sales operations from Houston office to Fort Lauderdale, creating onboarding, training, sales process, reporting, and territory allocation and management systems for account executives and account managers.► Boosted appointment production per territory by 30%+ in first year through embedding accountability processes, initiating sales skills training, and recruiting new talent.► Revamped and aligned sales & marketing materials with a new brand image to effectively highlight new product lines.► Established reputation as a subject matter expert in automotive sales management through authoring articles and blogs for trade publications and online communities, along with presenting at industry conferences.

Recognized as a skilled manager and people developer who could take a department's performance to the next level or create one from scratch, I progressed up the ranks at America’s largest, most profitable automotive retailer, beginning as a Sales Associate, assuming leadership roles in sales operations, training and development, and customer satisfaction. Planned, managed, and rolled out nationwide training and operations projects, designed standard operating processes, reports and measurement tools, and led high performance teams.

In this position, I defined and introduced store evaluation criteria and process improvement methodology focused on customer satisfaction.HIGHLIGHTS► Championed customer satisfaction process improvements and performance measurements for retail and service operations that are still in use today.► Guided 80%+ of stores to exceed the CSI benchmark, achieving the highest scores in company history.

During this period, I oversaw sales production and lead management across 16 locations in the Denver market, ensuring peak store associate performance through training on standard operating practices. HIGHLIGHT► Recognized as Top Variable Operations Manager for 10 out of 11 quarters.

HIGHLIGHTS► Assessed all aspects of retail operations, discovering opportunities for performance improvement in sales, e-commerce, customer satisfaction, and follow-up; crafted training programs to elevate revenue, sales, and retention.► Pioneered the industry’s first in-house executive education program (General Manager University), a development track for future retail executive leadership.► Oversight, performance management and development of up to 14 regional and field training managers.