Mariano Armengol Email & Phone Number

Mexico City, Mexico

Mexico

As Head of brand and experience at YEMA.MX, I spearheaded the comprehensive development and definition of the brand's entire customer journey. My role encompassed a wide range of responsibilities, all aimed at creating a unified and captivating experience for users across all touchpoints with the brand.Key Contributions:• Brand Identity Leadership: Guided strategic brand essence alignment, orchestrating a seamless experience across touchpoints. Ensured cohesion online, in-store, and across channels.• Digital UX/UI: Oversaw online presence enhancement, optimizing UX/UI for increased engagement and conversions.• In-Store Experience: Collaborated for immersive retail strategies, boosting brand loyalty and repeat visits.• Packaging: Collaborated on impactful packaging for consistent brand recognition.• Advertising Campaigns: Executed customer-focused campaigns, significantly increasing acquisitions and awareness.• Touchpoint Cohesion: Promoted unified brand experiences across interactions.Accomplishments:•Refreshed brand identity, connecting profoundly with the target audience.• User-centered design led to 31% improved repurchase rate and 16% higher new customer retention.• Redesigned store experience led to a 250% transaction increase in the first month.• Achieved an impressive 85 NPS, 2.2 times higher than industry norms.• Recognized by senior management for maintaining consistent brand messaging and design language.It was a privilege to contribute to YEMA.MX success by shaping a seamless and captivating brand experience that resonated with our valued customers.

Mexico City Area, Mexico

Transitioning into a Senior Product Designer role at Linio, I seamlessly extended the work from my prior position while assuming a leadership role. Guiding the evolution of the platform, I amplified new and enriched user experiences. My collaborative synergy with stakeholders and Project Managers enabled me to pinpoint features for immediate impact, all while ensuring alignment with critical business objectives.Key Contributions:• Linio Plus Success: Introduced Linio Plus, a groundbreaking membership, providing free shipping and exclusive deals. This effort heightened engagement and loyalty, surpassing expectations.• Verified Customer Reviews: Pioneered verified reviews, enhancing user decision-making and trust in the platform.• Home Page Overhaul: Revamped the home page using two years of feedback, enhancing guidance, and quick access to content. The redesign amplified marketing space, boosting brand awareness.• "Save for Later" Proposal: Proposed a user-centered feature for future item lists, showcasing proactive UX enhancement.Accomplishments:• "Linio Plus" launch succeeded, resonating with users and emphasizing value and satisfaction commitment.• Home page revamp increased user time and marketing real estate, strengthening visibility and interaction.• Developed animations for seamless loading, improving user experience without straining devices or app size.I take pride in my contribution to Linio's growth, which involved expanding product capabilities to enhance users' shipping experiences.

Mexico

As a Senior UX/UI Designer at LINIO, I played a key role in the successful re-launch of the Desktop and Mobile experience for linio.com.mx, a leading e-commerce platform. Leveraging my expertise in user experience (UX) and user interface (UI) design, I contributed to the transformation of the platform, introducing a completely new visual language and expanding product functionality.Key Contributions:• Tailored 8-Country Experience: Customized the relaunch, ensuring seamlessness across 8 countries. Adapted design for unified yet regionally relevant experiences.• UX/UI Re-launch: Spearheaded linio.com.mx's modern re-launch, enhancing usability and audience resonance.• Visual Language Development: Created a new visual language, ensuring design consistency across digital touchpoints.• Expanded Product Functionality: Improved platform functionality in collaboration with Product and Dev teams.• Seamless Collaboration: Fostered fluid teamwork with Development and Business, aligning design with objectives.• Integral Design System Development: Key team member in creating and maintaining Linio's iOS and Web Design System, streamlining projects.Accomplishments:• Mobile Traffic & Revenue Boost: Mobile platforms witnessed a 4% traffic surge, contributing to a 3% revenue increase.• Design System: Created and maintained the DSM for Linio iOS and Web.• AOV Enhancement: Redesign led to an impressive 23% AOV increase.• App Success: Re-launched linio.com.mx mobile app gained over 20 million iOS and Android downloads with an average user rating of 4.7.It was a privilege to be part of the Linio re-launch project and to contribute to the creation of a seamless and visually captivating shopping experience for millions of users.

Mexico City Area, Mexico

I worked here as a creative director working with brands like Fox Channel, Nat Geo Channel, Huawei, Nikon, Sony, Starbucks among others.My role involved directing the creative team, creating the creative strategies, presenting the pitches to clients and developing the House Digital Agency brand.

Mexico City Area, Mexico

In Agencia Carnal i was in charge of the digital area of the agency, leading the team, creating the concepts and proposals for the clients and helping the other teams to integrate the digital world in their proposals.In Agencia Carnal I worked with brands like Colgate Palmolive, Philip Morris International, 7-Eleven, Banamex, Samsung, Scotiabank, among others

Buenos Aires

I was in charge of the Digital Creative department in Bridger Conway, working with brands like Quilmes, Brahma, Jumbo among Others.

This was my first job as a creative director, being in charge of a team of about 10 persons, including graphic designers, art directors, copywriters and coordinators.Here i worked leading the team, creating the concepts / strategies for the campaigns.In xaga I worked for brands like Jumbo, Nike, Monsanto, 7-Up, among others

I started workin in United Virtualities as a Banner designer, then I moved to the creative department where I joined a small team (5 members) working as an Art director / Creative creating solutions for brands like Rexona, Axe, Warner Brothers, Pedigree among others

Bachiller

Education record