Mariano Armengol Email & Phone Number

Mexico City, Mexico

Mexico

• As Head of brand and experience at YEMA.MX, I spearheaded the comprehensive development and definition of the brand's entire customer journey. My role encompassed a wide range of responsibilities, all aimed at creating.
• Brand Identity Leadership: Guided strategic brand essence alignment, orchestrating a seamless experience across touchpoints. Ensured cohesion online, in-store, and across channels.
• Digital UX/UI: Oversaw online presence enhancement, optimizing UX/UI for increased engagement and conversions.
• In-Store Experience: Collaborated for immersive retail strategies, boosting brand loyalty and repeat visits.
• Packaging: Collaborated on impactful packaging for consistent brand recognition.
• Advertising Campaigns: Executed customer-focused campaigns, significantly increasing acquisitions and awareness.

Mexico City Area, Mexico

• Transitioning into a Senior Product Designer role at Linio, I seamlessly extended the work from my prior position while assuming a leadership role. Guiding the evolution of the platform, I amplified new and enriched.
• Linio Plus Success: Introduced Linio Plus, a groundbreaking membership, providing free shipping and exclusive deals. This effort heightened engagement and loyalty, surpassing expectations.
• Verified Customer Reviews: Pioneered verified reviews, enhancing user decision-making and trust in the platform.
• Home Page Overhaul: Revamped the home page using two years of feedback, enhancing guidance, and quick access to content. The redesign amplified marketing space, boosting brand awareness.
• "Save for Later" Proposal: Proposed a user-centered feature for future item lists, showcasing proactive UX enhancement.Accomplishments:
• "Linio Plus" launch succeeded, resonating with users and emphasizing value and satisfaction commitment.

Mexico

• As a Senior UX/UI Designer at LINIO, I played a key role in the successful re-launch of the Desktop and Mobile experience for linio.com.mx, a leading e-commerce platform. Leveraging my expertise in user experience (UX).
• Tailored 8-Country Experience: Customized the relaunch, ensuring seamlessness across 8 countries. Adapted design for unified yet regionally relevant experiences.
• UX/UI Re-launch: Spearheaded linio.com.mx's modern re-launch, enhancing usability and audience resonance.
• Visual Language Development: Created a new visual language, ensuring design consistency across digital touchpoints.
• Expanded Product Functionality: Improved platform functionality in collaboration with Product and Dev teams.
• Seamless Collaboration: Fostered fluid teamwork with Development and Business, aligning design with objectives.

Mexico City Area, Mexico

I worked here as a creative director working with brands like Fox Channel, Nat Geo Channel, Huawei, Nikon, Sony, Starbucks among others.My role involved directing the creative team, creating the creative strategies, presenting the pitches to clients and developing the House Digital Agency brand.

Mexico City Area, Mexico

In Agencia Carnal i was in charge of the digital area of the agency, leading the team, creating the concepts and proposals for the clients and helping the other teams to integrate the digital world in their proposals.In Agencia Carnal I worked with brands like Colgate Palmolive, Philip Morris International, 7-Eleven, Banamex, Samsung, Scotiabank, among.

Buenos Aires

I was in charge of the Digital Creative department in Bridger Conway, working with brands like Quilmes, Brahma, Jumbo among Others.

This was my first job as a creative director, being in charge of a team of about 10 persons, including graphic designers, art directors, copywriters and coordinators.Here i worked leading the team, creating the concepts / strategies for the campaigns.In xaga I worked for brands like Jumbo, Nike, Monsanto, 7-Up, among others

I started workin in United Virtualities as a Banner designer, then I moved to the creative department where I joined a small team (5 members) working as an Art director / Creative creating solutions for brands like Rexona, Axe, Warner Brothers, Pedigree among others

Bachiller

Education record