Marketing and eCommerce professional, skilled in leading strategic programs from concept through implementation. Recognized for driving change and leading teams. As a player-coach, one of my core strengths is maximizing talent and technology. I'm action driven and have proven success in leading product development, leveraging SEO enhanced content, social media, search and video to deliver useful, relevant user experiences and increase sales. Demonstrable knowledge and experience in digital marketing techniques to bring consumers closer to the brand.Experienced in the full complement of capabilities needed to operate ecommerce and marketing for a successful omni-channel business, including: • Product Management and Strategy of Ecommerce sites• Online marketing, SEO, SEM, email, content marketing• Content and Social Media Strategy• Loyalty program management and marketing• Defining, developing and optimizing user experiences• PIM system and catalog management• Ecommerce Measurement and Analytics• Merchandising, JBP planning and vendor management• Budgeting, sales planning and analytics• Engagement with Leadership and across matrixed organizationsDedicated to building a fluid omni-channel experience, I live in a customer-first world. I enjoy working with partners across channels to meet the challenge of creating a seamless rewarding experience for customers. If at the end of the day we've delivered value to our customers, then we've delivered value to stakeholders and shareholders - and that makes it a good day!