Val Keay work email
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Val Keay personal email
I have a wide breadth of experience across the whole marketing mix, from strategic planning to tactical execution. I am a clear thinker and approach all tasks logically and pragmatically. I pride myself on my ability to scope, plan and detail all tasks in a project so that there is complete clarity regarding the objective of the task at hand, and the steps to be followed along with clear ownership and measurements. I have strong communication and planning skills with a proven track record with measurable results.Specialties:Developing and implementing strategic marketing and engagement plans; membership marketing; B2B marketing; affiliate marketing; funnel marketing; scoping new markets; branding; campaign management; internal & external stakeholder management; social media campaigns; driving customer loyalty; web content development; PR; event management; creative agency management.
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FounderFirefly WellnessBristol, England, Gb
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Marketing Business Partner, CustomersJisc Sep 2014 - PresentBristol -
Marketing ManagerEcoegg Ltd Jul 2013 - Aug 2014Bristol, United KingdomEcoegg is a manufacturer of eco-friendly laundry and household products which are sold in the UK and also internationally. The organisation has been trading since 2011 and as the Marketing Manager my role is to:• Drive brand awareness of Ecoegg as an organisation against a landscape of fierce competition with large marketing budgets• Educate customers on the key benefits of product range to encourage purchase• Drive engagement with customers through social media• Drive sales via tactical promotional activity• Ensure consistency with the organisation’s Visual Identity • Manage all communication vehicles to include website, social media, newsletter• Drive PR agenda with both consumer and business publications• Design of marketing materials to include copying writing both on and off-line• Measure all marketing activity against pre-defined metrics to gauge ROI -
National Events ManagerTogether For Short Lives Jul 2012 - Jun 2013BristolTogether for Short Lives represents the estimated 23,500 children and young people across the UK who are unlikely to reach adulthood. As the National Events Manager, my role is to:• Devise and manage a portfolio of national and international fundraising challenge events to inspire supporters to raise money for the charity.• Drive event participation and engagement through a various communication channels • Design and communication materials to raise awareness and drive fundraising activity to include printed and electronic leaflets, eshots, enewsletters and web content • Engage existing and potential supperts via social media • Manage event income and expenditure budgets to ensure ROI targets are achieved -
Marketing ManagerGe Capital Jan 2000 - Jun 2012Bristol, United Kingdom• Driven customer engagement and awareness through structured and cohesive marketing communication plans.• Developed brand positioning and key messages of business’ value proposition to key stakeholders, including employees, senior management team, market and vendor partners.• Driven incremental volume from vendor partners through comprehensive incentive loyalty scheme. Proposals increased by 43% year-over-year and revenue increased by 22% year-over-year.• Led and project managed various events, to include exhibitions in the UK and France as well as ‘All Employee’ awareness days. • Designed, developed and distributed various printed and electronic marketing materials to include training packages, sales literature, newsletters web content and eshots. The open rate of eshots campaigns has varied from 30-62%. • Completed various agency briefs to include communications, PR, telemarketing and market research.• Driven PR agenda via case studies, press releases and advertorials. -
Marketing ExecutiveJba International 1997 - 2000
Val Keay Skills
Val Keay Education Details
Frequently Asked Questions about Val Keay
What company does Val Keay work for?
Val Keay works for Firefly Wellness
What is Val Keay's role at the current company?
Val Keay's current role is Founder.
What is Val Keay's email address?
Val Keay's email address is va****@****r.co.uk
What schools did Val Keay attend?
Val Keay attended University Of The West Of England.
What are some of Val Keay's interests?
Val Keay has interest in Writing, Growing Vegetables, Travelling, Sewing, Yoga, Environment, Alternative Health, Reading, Cycling, Healthy Eating.
What skills is Val Keay known for?
Val Keay has skills like Public Relations, Marketing Communications, Event Management, Copywriting, Strategic Planning, Marketing Copy, Incentive Programs, Brand Management, Campaign Planning, Campaign Plans, Internal Comm, Social Media Marketing.
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