As a seasoned B2B SaaS marketing professional, I excel in transforming marketing teams into high-performing, aligned units that deliver exceptional results. With a proven track record of driving demand and revenue growth, I'm passionate about helping organizations achieve their strategic objectives.At Nulogy, I led a high-performing demand marketing team that boosted MQL to SQL conversions by 20% in just two years. My strategic campaigns and cross-functional collaboration were instrumental in achieving this significant milestone.Prior to Nulogy, at Aras, I increased MQLs by 137% and SQLs by 250% in less than three years. This impressive growth demonstrates my ability to develop and execute effective marketing strategies that drive tangible results.I specialize in:> Developing and executing innovative marketing campaigns> Building and leading high-performing marketing teams> Optimizing demand generation and lead nurturing processes> Driving revenue growth through strategic marketing initiativesLet's connect to discuss how my expertise can help your organization achieve its marketing goals.
-
Director Of Demand GenerationBeet AiDetroit, Mi, Us -
Account Director And Demand Generation Consultant For Beet.ComMarkit Strategies And Pr, Llc Apr 2024 - PresentCanton, Mi, UsBEET is the leading AI-powered global industrial IoT platform that specializes in intelligent manufacturing and streamlines intricate discrete and continuous manufacturing operations.• Manage a cross-functional team of freelance professionals to increase brand awareness and generate qualified leads. • Led product launch and new corporate website to improve online presence and grow business. • Enhancing SEO, SEM, and paid social strategies to boost digital marketing efforts. • Developed integrated marketing campaigns to reach target audiences and drive growth. -
Director Of Demand Generation | Head Of Demand GenerationNulogy Aug 2021 - Nov 2023Toronto, On, Ca• Spearheaded cross-functional teams to develop and execute demand generation strategies resulting in a 30% increase in lead generation and a 20% increase in marketing qualified leads. • Managed a multi-million-dollar budget for demand generation campaigns, optimizing spend across various channels to drive a 25% increase in pipeline revenue. • Implemented marketing automation systems to streamline lead nurturing processes, resulting in a 15% increase in conversion rates and a 10% decrease in customer acquisition costs. • Led the development of targeted content marketing initiatives that increased organic website traffic by 40% and improved overall brand recognition in the market.• Stayed updated on industry trends, competitor activities, and customer insights to shape demand generation strategies and tactics. -
Field Marketing Manager | Demand GenerationAras Corporation Jan 2019 - Aug 2021Andover, Massachusetts, Us• Managed marketing budgets and successfully generated demand and inbound qualified leads through account-based marketing, integrated campaigns, and events such as trade shows, webinars, and roadshows. • Optimized workflows and campaign management, resulting in a 137% increase in MQLs and a 250% increase in SQLs. • Personalized ABM campaigns based on market research, account knowledge, and intent data to increase relevancy and drive results. • Developed and executed strategic marketing plans to drive brand awareness and lead generation at trade shows and events, resulting in a 20% increase in qualified leads. • Collaborated with sales team to create targeted campaigns and materials that supported product launches, resulting in a 15% increase in sales revenue. -
Na Marketing And Demand Marketing ManagerFacton Feb 2017 - Jan 2019Potsdam, Brandenburg, De• Contributed to the fast-paced growth and brand awareness of FACTON through the development and execution of marketing plans and comprehensive strategies. • Led marketing, communications, and public relations activities while tracking, analyzing, and presenting metrics with recommendations for the company's success.• Established annual North America user conference and customer advisory board.• Created an industry training program to establish thought leadership and connection to the community.• Launched regional B2B inbound marketing programs that included online marketing, email, direct mail, social and PPC advertising. -
Co-Founder And Marketing DirectorKnow Your Health Now Jan 2014 - Feb 2017Huntington Woods, Mi, UsLaunched the healthcare company, managed the brand marketing, and generated growth, awareness, and new business. Managed B2C and B2B marketing teams consisting of social media specialists, graphic designers, website managers, business development coordinators, and office managers. -
Demand & Lead Generation Marketing ConsultantMarkit Strategies And Pr, Llc Oct 2006 - Nov 2013Canton, Mi, Us• Managed multiple B2B high-tech clients marketing programs.• Helped drive Plex Systems’ revenue from under $10 million to more than $70 million.• Led cross-functional team to create, execute, and analyze campaigns.• Implemented sales and marketing automation tools (Salesforce, Marketo, and Eloqua).• Established lead scoring programs based on prospect behavior and characteristics.
-
Demand Generation And Marketing Operations LeaderPlex, By Rockwell Automation Oct 2006 - Nov 2013Troy, Mi, UsAs a Markit Strategies consultant for Plex:• Created a comprehensive sales and marketing database to drive new logos, upsells, and cross-selling.• Implemented Salesforce and Marketo to optimize campaign effectiveness and analytics, including lead scoring.• Helped drive revenue from under $10 million to more than $70 million. -
Residential RealtorReal Estate One Sep 2002 - Jan 2007Southfield, Mi, Us• Exceeded $1M quota/goal every year.• Designed personalized marketing materials for each customer.• Tracked results/effectiveness of lead generating activities (open houses, direct mail/email marketing, etc.) -
Sales Development RepresentativeSupplysolution Inc Jul 2000 - Aug 2002• Managed and executed targeted email campaigns.• Established lead generation program and tracked results/effectiveness of campaigns.• Developed process for lead qualification and rotation to sales executives.• Implemented online sales and marketing automation tool. -
Business Development RepresentativeFuture Three Software Inc Jan 1996 - Jul 2000• Implemented sales and marketing automation tool utilized for sales forecasting, customer communications, and direct marketing efforts.• Tracked results/effectiveness of campaigns and prepared reports to display results.• Executed creative and attentive lead generation and nurturing through telephone inquiries, email, website, and direct marketing techniques.
Val Valentine Education Details
-
Eastern Michigan UniversityMarketing
Frequently Asked Questions about Val Valentine
What company does Val Valentine work for?
Val Valentine works for Beet Ai
What is Val Valentine's role at the current company?
Val Valentine's current role is Director of Demand Generation.
What schools did Val Valentine attend?
Val Valentine attended Eastern Michigan University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial