As a Lead Software Engineer, my main focus was to ensure that all technical aspects of the project were effectively addressed and provide guidance to the involved teams.One of my key responsibilities was to provide technical leadership and guidance regarding available technologies and best practices in the field of digital assets and cryptography. I worked closely with the consulting team and other experts to understand the specific project requirements and develop suitable solutions.Additionally, I worked on project planning and management to ensure that the established objectives and timelines were met. I collaborated with other team leads and managers to allocate appropriate resources and oversee the overall project progress.I also played a crucial role in risk management and implementation of security measures. I worked closely with security experts to ensure that all necessary precautions were taken to protect digital assets and confidential customer information.

Web Design and Development: I was responsible for creating attractive and functional user interfaces using HTML, CSS, and JavaScript. I worked on designing and developing responsive websites, optimized for different devices and browsers, ensuring a smooth user experience.Web Performance Optimization: I implemented various techniques and strategies to enhance the performance and loading speed of web pages. I utilized optimization tools to compress images, minimize CSS and JavaScript files, and applied caching techniques to reduce loading time and improve the user experience.Blog Management: I had the responsibility of managing and maintaining a corporate blog. I created and updated relevant and engaging content, optimized for SEO, using copywriting techniques to increase blog visibility and organic traffic. Additionally, I implemented improvements in the blog's structure, content tagging, and internal linking to enhance navigation and indexing on search engines.

1. User-centered web design: - User research to understand needs and behaviors. - Creation of wireframes, prototypes, and visual designs in Sketch/Figma. - Collaboration with development and marketing teams to achieve an intuitive and consistent experience. - Usability testing and improvements based on user feedback.2. Optimization of web pages: - Performance and usability analysis using Google Analytics and A/B testing. - Identification of improvements in structure, navigation, and visual design. - Implementation of changes to enhance user experience and conversions. - Load and performance testing to ensure fast loading times and smooth experience.3. Critical thinking and user experience: - Analysis of qualitative and quantitative data to understand behaviors. - Improvements in flows, architecture, and usability in collaboration with multidisciplinary teams. - Participation in user testing and adjustments in designs based on feedback.4. SEO positioning, copywriting, and Google Analytics: - Keyword research and competitor analysis to optimize content. - Use of persuasive copywriting techniques for compelling writing. - Implementation of SEO practices in web design. - Use of Google Analytics for performance tracking and analysis of key metrics.