Valarie Mitchell Email & Phone Number

Courtyard Atlanta Lithia Springs & Fairfield Inn And Suites Atlanta Lithia Springs

2023 Director of Sales of the Year for Select Service for Hotel Equities.Responsible for the development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction.

Atlanta, Georgia, United States

Own and exceed quarterly sales targets within assigned territory and accountsDevelop and execute strategic plan to achieve sales targets and expand our customer base Build and maintain strong, long-lasting customer relationshipsPartner with customers to understand their business needs and objectives Effectively communicate the value proposition through proposals and presentations Understand category-specific landscapes and trendsReporting on forces that shift tactical budgets and strategic direction of accounts

Atlanta, Georgia, United States

Responsible for driving overall sales and marketing results across all segments, by generating new business and collaborating on strategies to increase occupancy and revenue. This includes, but not limited to, targeting new and top accounts with proactive solicitation and account saturation, achieving personal sales call goals; maintaining relationships with existing accounts; having a solid knowledge of market conditions and competitors, economic trends and supply and demand; setting sales strategies to achieve overall property goals for both rate and occupancy; participating and attending the bi-weekly Atlanta CVB alignment meeting.

Medford, Ma

Maintain relationships with existing accounts while share shifting new accounts during the pandemic. Work closely with Revenue Team, General Manager, and Assistant General Manager to develop new strategies to achieve hotel goals. Review daily reports such as Production Reports and Arrival Reports to solicit new business. Work closely with VP of Marketing to create flyers for Quick Hitter business and hotel promotions, update hotel’s website, and maintain social media pages. Created Marketing Plan that included sales goals and strategy for 2021. Respond and follow up to RFPs received from the following but were not limited to Cvent, MarRFP, OneSource, and HotelPlanner. Review weekly/monthly STAR report with team and developed new strategies to maintain goal ADR, Occupancy, and RevPar. Negotiate event/meeting rental and catering menu pricing. Detail and execute meetings & events by conducting BEO meetings with appropriate team members to ensure a successful meeting/event, creating floor plans and banquet checks for clients review, conducting site tours, and supervising events.

Medford, Ma

Chelsea, Ma

Oversaw Event Center for the Homewood Suites by Hilton Boston Logan Airport/Chelsea with 2,279 square feet of flexible meeting space. Responsibilities include: Prospecting and contracting corporate meetings and social events. Detailing events including menu planning, room diagramming, Audio Visual ordering, etc. Leading BEO meeting that includes the General Manager, Assistant General Manager, Director of Sales, F&B Team, and Chief Engineer. Sending weekly catering forecast to General Manager. ServSafe certified. TIPS certified.

Chelsea, Ma

Area Sales and Catering Manager for Residence Inn by Marriott Boston Logan Airport/Chelsea with a combination of 128 studio and one bedroom suites and 1,350 square feet of flexible meeting space. Oversaw Event Center for the Homewood Suites by Hilton Boston Logan Airport/Chelsea with 2,279 square feet of flexible meeting space. Focus on Extended Stay reservations for Residence Inn by Marriott, Homewood Suites by Hilton, and TownePlace Suites by Marriott Boston Logan Airport/Chelsea. ServSafe certified. TIPS certified. Food & Beverage Experience.

Chelsea, Ma

Sales and Catering Manager for Residence Inn Boston Logan Airport with a combination of 128 studio and one bedroom suites and 1,350 square feet of flexible meeting space. ServSafe certified. TIPS certified.

Chelsea, Ma

Sales and Catering Coordinator for Residence Inn Boston Logan Airport with a combination of 128 studio and one bedroom suites and 1,350 square feet of flexible meeting space. Main focus on booking and overseeing meetings and events. Also responsible for catering. ServSafe certified.

Brookline, Ma

Group Sales Manager for Holiday Inn Brookline with 226 guest rooms and about 6,500 square feet of flexible meeting space. Responsible for SMERF, Association, Tour and Travel, Government, and University business through direct outside and inside sales efforts.

College Park, Ga

Director of Sales for the Hampton Inn Atlanta Airport (College Park) with 128 guest rooms and 530 square feet of meeting space. Responsible for all markets. Covered operational duties in absence of General Manager and Assistant General Manager.

Matteson, Il

Sales Manager for the Hampton Inn and Suites Chicago Southland-Matteson with a combination of 91 standard guest rooms and studio suites and 1,000 square feet of meeting space. Responsible for SMERF business and meetings/events.