Valarie Rico Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas, United States

San Antonio, Texas Area

• Oversaw all digital advertising campaigns and content on KSAT.com from concept to delivery including ideation, production of marketing assets, ad server pacing and campaign analysis• Designed data-driven proposals featuring KSAT12 products best fit to meet client’s objectives• Organized and implemented event-specific multimedia sponsorships, including San Antonio Stock Show & Rodeo, Fiesta, SA Salutes and 12 Days of Christmas Giveaways

Lubbock, Texas Area

• Managed the development of a fully integrated advertising campaign including elements of research, promotion, media, and creative for Tai Pei Frozen Asian Food• Maintained brand image consistency throughout promotional executions and creative concepts while emphasizing product attributes such as health, authenticity, and Asian culture to a millennial target audience• Regulated team operations including leading director and team meetings, assigning weekly tasks to drive campaign progress, and organizing fundraising events to increase production budget

San Antonio, Texas Area

• Developed and designed creative copy for all Full of Grace Marketing social media accounts and blog• Operated the launch and advancement of social media campaigns for five clients across multiple platforms such as Facebook, Twitter, and Instagram• Prepared and presented social media reports on audience growth and engagement in weekly client meetings

Lubbock, Texas

• Conducted intensive research in the form of surveys, focus groups, and concept testing used to develop an integrated advertising campaign to grow Snapple Trademark by establishing a target audience• Created and consolidated insights in a creative brief based on coding primary and secondary research• Investigated the consumer purchasing process by conceptualizing multiple approaches of creative research

San Antonio, Texas Area

• Ensured all phases of the store opening and closing procedure completed while paying special attention to overall store appearance and cleanliness• Organized merchandise displays neatly and in accordance with seasonal requirements and standards• Engaged in cross product selling with the customer and ensured accurate completion of transactions