Maria Valdes Email & Phone Number

San Diego, California, United States

• Traffic new ads and perform maintenance on existing placements for ad sales assistants and planners daily.
• Set up and implement online advertising campaigns in Google ad server (DFP) using Inventory manager and other forecasting models to project inventory.
• Manage inventory and provide inventory forecasting to Director and sales team
• Troubleshoot issues (delivery discrepancies) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions.
• Communicate with clients and Sales Reps to determine submission deadlines and manage assets and needed revisions.
• Work closely with assigned Salesperson and/or Client to communicate any/all changes or recommendations to campaigns, creative suggestions, technical issues, delivery issues, optimization suggestions, etc.

St Augustine, Florida, United States (remote)

• Managed and conducted social media strategy resulting in increased brand awareness by 80%.
• Identified unique and sharable content that represents the client's company vision and purpose
• Analyze and test social media strategies to keep up with industry and media trends that may impact clients' business and social media strategies
• Track, monitor, and report brand performance across social media platforms and present insights and recommendations to improve brand awareness.

Greater San Diego Area - Furloughed Since April 2020

• Manage and execute multi-platform communications and marketing strategies supporting business outcomes.
• Manages project-specific vendor and agency relationships, budgets, and timelines.
• Ensures brand integrity and consistent campaign and brand communications, for SeaWorld San Diego, Aquatica San Diego, and Sesame Street Place California.
• Development and production of all SeaWorld & Aquatica San Diego brand assets
• Responsible for the execution of media relations and social communications for Hispanic markets
• Management of creative, production and expenses of brand assets for marketing and sales campaigns, including collateral, signage, email newsletters, web content and other paid and non- paid campaigns.

Greater San Diego Area

• Designed and executed multi-dimensional communications and marketing strategies supporting business outcomes.
• Identified new businesses in the San Diego region and cross-cultural markets.
• Provided strategic and timely advice to leadership on communications, marketing, and branding priorities.
• Collaborated with Creative Director and marketing team to execute customer projects.
• Fostered and maintained relationships with key clients to promote and grow business.
• Managed all project deliverables and resource allocation for the design team.

Greater San Diego Area

• Designed and implemented social media and marketing strategies to increase brand awareness.
• Maximized marketing content on social media platforms.
• Developed and curated original and compelling media content, speeches, video scripts, and media statements.
• Developed marketing strategies for art classes and children's summer camps.
• Managed social media platforms for special events like FAM (Family Art Music).

Washington D.C. Metro Area

• Developed and launched communications and marketing roll-out plans for a start-up business.
• Organized and executed marketing and media events including press conferences, TV appearances, and earned media placements.
• Built and maintained working relationships with members of the news media and influencers.
• Developed social media boards for the management team.

Greater San Diego Area

• Appointed as National Hispanic Spokesperson and animal ambassador for the park.
• Designed and executed communications strategies in the marketing and public relations department to generate national and regional media coverage for the park.
• Responsible for celebrity engagement opportunities.
• Coordinated the development of communication and marketing products, such as brochures, video scripts, TV appearances and social media strategies.
• Managed investor relationships via tours of different departments in the park, their accomplishments, and current projects.
• Developed, re-designed and managed tour website.

Greater San Diego Area

• Wrote press releases, blogs, and social media posts and provided counsel on program content.
• Trained Hispanic ambassadors to ensure consistency in the company message across media outlets.
• Developed glossary to ensure consistency in message.
• Developed workshops and special events for groups like school programs, park guests and park ambassadors.
• Provided expertise on program content fro press releases, and social media posts.
• Provided mentoring and developmental expertise in all programs, including program concepts and logistics.

Marketing (Professional Certificate), Marketing

Activities and Societies: Defining and Position of a Brand, Digital Content Strategies, Mobile Marketing.

Bachelor'S Degree, Marine Sciences