Maria Valdes Email & Phone Number

San Diego, California, United States

• Traffic new ads and perform maintenance on existing placements for ad sales assistants and planners daily.• Set up and implement online advertising campaigns in Google ad server (DFP) using Inventory manager and other forecasting models to project inventory.• Manage inventory and provide inventory forecasting to Director and sales team• Troubleshoot issues (delivery discrepancies) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions.• Communicate with clients and Sales Reps to determine submission deadlines and manage assets and needed revisions.• Work closely with assigned Salesperson and/or Client to communicate any/all changes or recommendations to campaigns, creative suggestions, technical issues, delivery issues, optimization suggestions, etc.• Measure all campaign performance and delivery, as well as maintain reporting documents for advertising sales progress.

St Augustine, Florida, United States (Remote)

• Managed and conducted social media strategy resulting in increased brand awareness by 80%.• Identified unique and sharable content that represents the client's company vision and purpose• Analyze and test social media strategies to keep up with industry and media trends that may impact clients' business and social media strategies• Track, monitor, and report brand performance across social media platforms and present insights and recommendations to improve brand awareness.

Greater San Diego Area - Furloughed Since April 2020

Manage and execute multi-platform communications and marketing strategies supporting business outcomes. • Manages project-specific vendor and agency relationships, budgets, and timelines.• Ensures brand integrity and consistent campaign and brand communications, for SeaWorld San Diego, Aquatica San Diego, and Sesame Street Place California.• Development and production of all SeaWorld & Aquatica San Diego brand assets• Responsible for the execution of media relations and social communications for Hispanic markets• Management of creative, production and expenses of brand assets for marketing and sales campaigns, including collateral, signage, email newsletters, web content and other paid and non- paid campaigns.• Supports content management and creation for web, mobile, eCommerce and social media channels

Greater San Diego Area

Designed and executed multi-dimensional communications and marketing strategies supporting business outcomes. • Identified new businesses in the San Diego region and cross-cultural markets.• Provided strategic and timely advice to leadership on communications, marketing, and branding priorities.• Collaborated with Creative Director and marketing team to execute customer projects.• Fostered and maintained relationships with key clients to promote and grow business.• Managed all project deliverables and resource allocation for the design team.• Led on the development of visual content for clients, including video productions.• Led and execute bilingual (Spanish) social media campaigns.

Greater San Diego Area

• Designed and implemented social media and marketing strategies to increase brand awareness.• Maximized marketing content on social media platforms.• Developed and curated original and compelling media content, speeches, video scripts, and media statements.• Developed marketing strategies for art classes and children's summer camps.• Managed social media platforms for special events like FAM (Family Art Music).

Washington D.C. Metro Area

Developed and launched communications and marketing roll-out plans for a start-up business.• Organized and executed marketing and media events including press conferences, TV appearances, and earned media placements.• Built and maintained working relationships with members of the news media and influencers.• Developed social media boards for the management team.

Greater San Diego Area

• Appointed as National Hispanic Spokesperson and animal ambassador for the park.• Designed and executed communications strategies in the marketing and public relations department to generate national and regional media coverage for the park. • Responsible for celebrity engagement opportunities.• Coordinated the development of communication and marketing products, such as brochures, video scripts, TV appearances and social media strategies.• Managed investor relationships via tours of different departments in the park, their accomplishments, and current projects.• Developed, re-designed and managed tour website. • Analyzed, managed, and facilitated external opportunities and partnerships to increase brand awareness.• Worked in conjecture with Marketing and Public Relations departments to develop and assure uniform company message across all communication platforms.

Greater San Diego Area

• Wrote press releases, blogs, and social media posts and provided counsel on program content.• Trained Hispanic ambassadors to ensure consistency in the company message across media outlets.• Developed glossary to ensure consistency in message.• Developed workshops and special events for groups like school programs, park guests and park ambassadors.• Provided expertise on program content fro press releases, and social media posts.• Provided mentoring and developmental expertise in all programs, including program concepts and logistics.

Marketing (Professional Certificate), Marketing

Activities and Societies: Defining and Position of a Brand, Digital Content Strategies, Mobile Marketing.

Bachelor'S Degree, Marine Sciences