Performance MarketingTransformación Digital

• Responsible of reporting to account directors • Curated content for social media channels while acting as Community Manager• Managed Content Calendar for all social media platforms• Managed Response Guide for Community Management• Created social media reports providing insights• Analyzed content performance and created comment analysis• Created pitch decks for different brands/clients• Researched potential social influencers across different platforms such as Facebook, Instagram, and Traackr• Contacted social media influencers to create partnerships• Managed social media influencers on Traackr as well as creating different projects within the platform• Attended brainstorm activations

• Responsible for the ongoing social media monitoring and management of client’s profiles. • Researched the tire industry in Ecuador, as well as the industry’s trends to identify and evaluate competitors. • Research, study and identify local market behavior, trends and media opportunities for benchmarking• Creation and Development of an Annual Marketing Plan and Budget forecast based on cost efficiency and sales forecast• Created marketing campaigns in order to support sales team generate new business.• Analyze campaign results based on client and campaign metrics to generate improvements in buying methods and budget optimizations• Assisted Marketing manager on advertising campaigns to target new customers.• Negotiated media buys for radio, print and digital. • Developed digital media for online and print purposes.• Launched new websites for different brands distributed by Tractomaq S.A. • Organized all marketing and sales events.• Planned and organized promotional presentations to increase sales as well as brand awareness and recognition from consumers. • Managed marketing strategies, budgets, and financial statements.

• Press release creation, social media campaigns & content management on company’s websites.• Developed databases, including client, marketing and administrative databases.• Managed and updated all web content for Casa Vinicola Zonin, S.p.a. and its affiliates.• Participated in organization of marketing events including trade shows.• Created media alerts, client emails, and event proposals.• Created expense reports for Marketing manager and Marketing assistants. • Assisted organizing and documenting all marketing events.• Created reports to measure effectiveness of marketing events in order to receive reimbursement.