-Led and grew the design team from 2 to 8 designers, including product design, visual design, content strategy, and marketing design.- Created Chief’s brand strategy, including enhancement of brand guidelines that positioned our brand and a new design system that allowed our growing Tech team of more than 50 engineers to reuse components and speed up their velocity.- Strategized and led a marketing design system that allowed the marketing team to create and iterate on generative landing pages and emails.- As a part of the product senior management team, I helped lead the company to have a valuation of 1.1B in January 2021.- Led the design strategy for the roadmap for 2023- I worked with multicultural off-shore teams.

Creative lead and user experience manager for media interactives for museums: - National Museum of African American Music (Nashville, TN) 2018 - 2021- National Museum of Intelligence and Special Operations (Virginia) 2019- 2020- Gilcrease Museum (Tulsa, OK) 2019 - present- Edelman Fossil Park of Rowan University, (NJ) 2019 - presentLead UX research and user testing for all interactivesLead the online visitor journey strategy and design

Product Definition of a video platform for kids 5 to 9.Led a team comprised of: UX designer, UX researcher, art director, sound designer, animator, brand consultants, and design interns.Conceptualize, design, test and release new app for iPad, soon to be release for iPhone and android.Formulate creative briefs, lead RFP branding experience with external agencies and brand consultants.Oversee rapid prototyping and user testing processes.

UX and Design of an Android AppPlanning the product strategyUser Research and user testing - Emerging Markets (Mexico and Brazil)Improve the user experience of the actual siteBrand development and strategyWork with Marketing to generate more leads Marketing strategy - Landing Pages, ads and promotions.Creative Direction, managing designers and content lead (copywriting)

Noise Marketing - UX consultant - April 2013- presentGeneral Electric, (Wonderground iOS app)Tresemme (Unilever) , (Tresemme Style Studio Website and mobile app)Votescope - Co-founder UX and Design - Oct 2012votesscope.usNYC tutor.org - Co-founder UX, Strategy and Design - Oct 2012- June 2013

Define the UX, strategy and visual design for a Facebook app for msnbc, a iPad app for Walmart, a Online workshop for IBM, a website for Pearson Benefits.Winner Best in Class in the "Human Resources" category for the IMAs (Interactive Media Awards) "Peason Benefits". They qualify: Design, Content, Feature Functionality, Usability, and Standards Compliance & Cross-Browser Compatibility.July 2013

Research about UX patterns and best practices. Define the UX for some Facebook apps for Lancome and Loreal.

Lead of Pitch Team. Responsible of leading brainstorming sessions for new proposals and to conceptualize with the team the client's requests into out of the box ideas in the digital space. Scrum methodology used.

I worked for pharma clients doing SEO and online marketing research that will define the online strategy to develop any digital initiatives.

Created graphic pieces for print and promotional campaigns.Responsible of creating direct mails, new product launches and brand experiences.