Operational Director, Dubai, UAE (Feb 2023-Present)Led multifunctional teams to drive operational excellence across sales, logistics, sourcing, and financial management in the beauty and fashion distribution industry. Key Responsibilities:- Managed cross-functional teams, including account managers, project managers, and design specialists. - Developed and executed market-entry strategies, driving full-scale marketing campaigns: external/internal traffic acquisition, influencer collaborations, and social media activations to boost brand recognition and sales. - Oversaw e-commerce operations, managing product content, listings, and marketplace issue resolution. - Directed sourcing and product development from Korean, European, and Chinese manufacturers, ensuring compliance across UAE, KSA, and Qatar. - Optimized financial performance, improving unit economics and key metrics, including ACOS, TACOS, and PPC. Key Achievements:- Expanded sales channels by 200%, securing a presence on platforms like Amazon.ae, Noon.com, Carrefour, Careem, Namshi, Gold Apple, and Aster. - Achieved bestseller status for products on Amazon.ae and Noon.com in beauty, underwear, and accessories, with top products consistently in the Top 50 bestsellers. - Supported a 6x revenue increase in 1.5 years through strategic sales and operational initiatives. - Developed 30+ exclusive brand partnerships, launching private labels in beauty, fashion, and accessories. - Doubled the operational team to 8 professionals, introducing clear roles and development plans. - Contributed to securing key B2B partnerships, including an exclusive supplier contract with Careem, driving multi-channel sales across UAE, KSA, and Qatar. - Played a leading role in Zafaa’s influencer project hsb.zafaa.ae featuring Hasbulla Magomedov, earning a MENA Digital Awards 2024 shortlist for Best Integrated Digital Campaign.

Creator Operations Manager – Automotive and Technology category lead, Moscow, Russia (2022–2023)Delivered results that impacted business growth in critical EEU markets by leading content creator categories, delivered and executed aligned strategy in order to improve and maintain high-quality content growth on the platform. Objectives:1. Led strategy creation and execution to drive Technology and Automotive content categories growth by increasing quality talent count, executing projects, and managing communities in order to achieve objectives and key results 2. Built diversified content ecosystem communities with strong characteristics. Improved the content quality, drove creator satisfaction growth Achievements:1. Developed 2 strategy pieces for both Auto and Tech categories (H1 and H2) with 5 category projects execution, aimed at popularizing quality educational content 2. Recruited 110% creators vs plan, leveraging all available sources 3. Managed to deliver verticals growth: active rate by 4.2%; streaming rate by 3,8%; avg views by 89%Managed creator satisfaction growth by 15% period vs period

Marketing Assets Managerled marketing assets, partnerships, and influencers strategy development and execution for Russia and Belarus markets to ensure total leverage for brands in portfolio and integration into the brand and business plans. Executed in line with key business priorities, inspiring Bottling Partner and National Key Customers as well as stakeholders and media. Objectives:• Led and delivered programs and initiatives within assigned global and local assets incl. celebrities, artists, influencers, sports, and events.• Communicated assets benefits to all system employees and contributed to system engagement• Managed agencies teams as a partner and external team that understood business needs • Developed and executed qualitative assessment for assetsAchievements: • Helped fuel Coca-Cola TM growth to double digits in 2019 to the 2021 year to date• Executed 20+ full circle assets processes: negotiations; pitching; signing; ad creation; closing; AAR• Saved 25% in budget expenses via successful renegotiation and signing of the Russian Football Union contract. • Executed asset optimization process in the RUS market: 20% year-by-year decrease in fees & obligations • Developed PCI Competitive Deep Dive review in assets, sustainability, and org structure parts

Football Assets Activation Specialist, 2018 FIFA World CupLed activations around core Coca-Cola Russia football sponsorships – Russian National Football team & Leather Ball grassroots tournament. Delivered best-in-class worldwide events on behalf of the FWC project team for the ’17 and ’18 FIFA youth programs. Led relationships with Russia Football Union and commercial partners to sustain Coca-Cola as the privileged partnerObjectives:• Ensured all rights and services were fully leveraged within the contract framework: brand activation, customer activation, tickets distribution, concessions rights, youth programs • Ensured National Team asset were a part of the 2017 and 2018 Coca-Cola Brand calendars• Led execution of one of the largest grassroots tournaments in the world. Prepared BTL activation toolkit across the system. Activated local, regional finals and national finals incl. media events• Led the activation with regional bottler’s managers, controlled execution of agreed targets• Was the primary market contact for global Copa Coca-Cola program developmentAchievements: • 20+ National team matches activations executed with an incidence rate of up to 51% (product sales on the stadium)• Succeeded with zero operational incidents, saved 9% of project budget due to optimization solutions• Reached goals on LB: 1 200 000 teens 12-17 y.o playing in the tournament, 150 000+ teens recruited via sampling program, 75 000+ teens engaged in 50+ events in Russia• Developed and executed Gaming (eCOPA) pilot activation with positive results: +36% more favorable towards brand: +46% more likely to buy product among participants.

Event managerIn this position, I got valuable experience on the agency side. I grew professionally by starting from project team member to project leader, accounting agency’s clients, proving full circle of development and execution services.Objectives:• Managed and executed projects for crucial agency clients – international and local brands.• Developed and protected tender proposals, and led project teams with 5+ members across the full process.Achievements: • Delivered an average gross profit from projects within 5 years: 30%• Successfully organized: Mercedes-Benz: test-drive roadshows 2012 - 2014 (24 cities in Russia), trade activations with Ginza Project (10 restaurants in Moscow); Coca-Cola: IAAF activations 2012 - 2016 (21 Russian cities), "Leather ball" National activations 2012 - 2015, RANEPA Campus in Kazan (2014, 2015); Unilever internal engagement programs in Moscow Office; Yota Drone Race 2016 and more

Sport/Brand Marketing Specialist (Reebok, Reebok Hockey, CCM)Within this role, I was a part of the brand marketing team and learned and gained new experiences. Objectives:• Participated in developing and executing the Reebok CrossFit launch in Russia• Participated in Reebok ZigTech launch and product launch event with Alexander Ovechkin• Ensured leverage of CSKA FC and FHR sports contracts, Reebok program with Russia Fitness clubs• Participated in the preparation and execution CCM (Reebok Hockey) media event with Pavel Datsyuk• Developed & leveraged relationships with Partners (Ambassadors, internal Global parties) adding value to the business by looking into new opportunitiesAchievements: • Saved 10% fees for the Company by managing to execute the renewal of the CSKA FC contract

Role Objectives: I ensured that the global product range was requested, delivered, and sorted correctly. • Coordinated and executed pre-order sale special events (Adidas originals, F50 boots launch, etc.)• Supported PR and Marketing departments with samples management for Celebrities and media• Designed and implemented optimized samples sorting system across departments for 4+ seasons

Role Objectives: In this starting position I grew through critical functions at the Adidas retail• Delivered sales vs target, training new employees. Provided weekly sales reports• Executed warehouse stock analysis and planning (beyond regular responsibilities)• Leveraged HQ merchandising standards to maintain sales level and promote specific products