• Managed a team of 30 sales professionals, including 5 Managers, to drive sales growth in the Traditional Trade channel• Led the team to achieve and surpass business objectives through strategic planning and flawless execution• Created and implemented sales strategies for Distributors sales teams, resulting in the achievement of market KPIs• Oversaw end-to-end market execution plans, ensuring seamless implementation from conception to completionEffectively managed the annual budget to optimize financial KPIs and deliver a positive ROI

Led Trade Marketing strategies for Snacks and Beverages Divisions, fostering category and brand growth in Traditional Trade through effective collaboration with cross-functional teams.• Managed a team of 6 Trade Marketing specialists, guiding the development and implementation of customized programs across diverse sub-channels and brands.• Innovated a unique channel segmentation strategy for Away from Home (AFH), ensuring efficient resource allocation to key outlets.• Enhanced resource allocation in Traditional Trade, prioritizing key customers and expanding outlet coverage for promotional activities.• Managed annual budget effectively to support Trade Marketing initiatives.

• Developed and executed Shopper Marketing channel and customer strategy, aligning closely with the Marketing department to drive synergy and maximize brand impact.• Managed an annual expense budget, ensuring cost-effective strategies and optimal resource allocation.• Led sales plan development, defining selling stories, volume objectives, distribution goals, and merchandising standards to drive revenue growth.• Identified and capitalized on opportunities at the channel and client levels, contributing to a significant • Implemented Lexia Analytics (Trade Promotion Management software) in collaboration with the sales department, streamlining operations and enhancing decision-making processes.• Served as Key Account Manager for C&C, demonstrating strong relationship management skills and achieving key objectives during the tenure from Aug 2020 to Jan 2021.

• Developed and executed channel strategy, driving a 15% increase in sales in 2019 and a 17% growth in 2018.•Led a team of 7 Horeca Sales Reps and Sales Support, with a great focus on achieving sales targets.•Optimized distribution and delivery operations by consolidating warehouses, resulting in a 50% reduction in routes and enhanced efficiency.• Drove business expansion by establishing partnerships with distributors and direct distribution channels in key cities (Timisoara, Iasi)

•Developed and implemented Channel Strategy and Annual Business Plan for Standard HoReCa Channel that helped Heineken achieve annual targets

• Implement the Trade Marketing strategy for Standard Horeca Channel in order to achieve the company objectives and have a positive impact on company financial performance