Valentin Caraivan Email & Phone Number

Romania

Bucharest

• Managed a team of 30 sales professionals, including 5 Managers, to drive sales growth in the Traditional Trade channel
• Led the team to achieve and surpass business objectives through strategic planning and flawless execution
• Created and implemented sales strategies for Distributors sales teams, resulting in the achievement of market KPIs
• Oversaw end-to-end market execution plans, ensuring seamless implementation from conception to completionEffectively managed the annual budget to optimize financial KPIs and deliver a positive ROI

Bucharest, Bucharest, Romania

• Led Trade Marketing strategies for Snacks and Beverages Divisions, fostering category and brand growth in Traditional Trade through effective collaboration with cross-functional teams.
• Managed a team of 6 Trade Marketing specialists, guiding the development and implementation of customized programs across diverse sub-channels and brands.
• Innovated a unique channel segmentation strategy for Away from Home (AFH), ensuring efficient resource allocation to key outlets.
• Enhanced resource allocation in Traditional Trade, prioritizing key customers and expanding outlet coverage for promotional activities.
• Managed annual budget effectively to support Trade Marketing initiatives.

Romania

• Developed and executed Shopper Marketing channel and customer strategy, aligning closely with the Marketing department to drive synergy and maximize brand impact.
• Managed an annual expense budget, ensuring cost-effective strategies and optimal resource allocation.
• Led sales plan development, defining selling stories, volume objectives, distribution goals, and merchandising standards to drive revenue growth.
• Identified and capitalized on opportunities at the channel and client levels, contributing to a significant
• Implemented Lexia Analytics (Trade Promotion Management software) in collaboration with the sales department, streamlining operations and enhancing decision-making processes.
• Served as Key Account Manager for C&C, demonstrating strong relationship management skills and achieving key objectives during the tenure from Aug 2020 to Jan 2021.

Bucharest, Romania

• Developed and executed channel strategy, driving a 15% increase in sales in 2019 and a 17% growth in 2018.
• Led a team of 7 Horeca Sales Reps and Sales Support, with a great focus on achieving sales targets.
• Optimized distribution and delivery operations by consolidating warehouses, resulting in a 50% reduction in routes and enhanced efficiency.
• Drove business expansion by establishing partnerships with distributors and direct distribution channels in key cities (Timisoara, Iasi)

Bucharest, Romania

• Developed and implemented Channel Strategy and Annual Business Plan for Standard HoReCa Channel that helped Heineken achieve annual targets

Bucharest, Romania

• Implement the Trade Marketing strategy for Standard Horeca Channel in order to achieve the company objectives and have a positive impact on company financial performance