Valentin Matushkin Email & Phone Number

Almaty, Kz

Limassol, Cyprus

International company developing wide variety of multimedia programsResponsibilities:— Developing a strategy for automatic and mass mailings— Development of new lead magnets and contact points on the Movavi website and applicationsIncreasing the activity of the current contact base and increasing sales in popup and email channels Accomplishments:— Conducted a full audit of the system for collecting contacts to Movavi's subscriber base, developed 4 new popups and contact collection forms in places that were not covered before, which allowed to collect 15% more contacts from month to month— Increased revenue from the core selling mechanics on Movavi's website by 10% by redesigning the email and adding a more relevant offer for customers

St Petersburg, St Petersburg City, Russia

One of the biggest microfinance organization in RussiaResponsibilities:Managing and maintain a large email database, with a particular focus on segmentation and A/B testing to improve email deliverability and increase engagement;Analyzing and report on the performance of email marketing campaigns, using data-driven insights to optimize and improve our approach.Accomplishments:Developed and implemented email and SMS automations for clients who were denied a loan, which resulted in a 40% increase in return;Reduced SMS sending costs by nearly 30% by carefully selecting and targeting the most effective segments for interactions Initiated.

Moscow, Moscow City, Russia

Еd-tech start-up for future entrepreneursResponsibilities:Developed and implemented a deep user segmentation strategy, based on user purchases, contact location, and demographic characteristics.Created several lead magnets that helped the company more effectively grow its subscriber base and acquire low-cost leads.Developed all the necessary email automations such as welcome series, abandoned cart, onboarding emails for each course which increased profit by 15%.

Moscow, Moscow City, Russia

Visual communication studioResponsibilities:Set up the collection of contacts in the subscriber base and developed 5 unique lead magnets, which allowed the studio to quickly grow their base;Launched a newsletter on the company's blog from scratch, which helped to increase brand awareness;Handled all the technical aspects of the webinar email funnel, which helped increase webinar revenue by 10%.

St Petersburg, St Petersburg City, Russia

IT solution for ticket sales for theaters, festivals, and concerts.— Launched a welcome sequence and reactivation sequence for the Lensoviet Theater in St. Petersburg from scratch.— Launched regular content-based email campaigns for the theater's subscriber base, which helped increase ticket sales from the email channel by 20%.