• Strategic and operative leadership of regional brand Cardinal and international brand 1664 Blanc for the Swiss market• Developed brand strategies and brand plans based on a well-founded portfolio, performance and market analysis • Developed integrated communication campaigns for Cardinal and secured on time and within budget execution of all marketing activities incl. consumer promotions, product launches (business case, product concept & development, packaging design, product sampling and launch campaign, etc.)• Planned and executed all media activities for incl. media strategy, ATL & BTL executions, agency management, etc.• Ensured further development of activation platforms incl. conception and implementation of all related brand activities (digital campaign, consumer activations, partnerships, events)• Launched 1664 Blanc in Switzerland incl. product sourcing, local adaptation of communication campaign, media strategy, POS activation, coordination with global team, etc. • Managed brand portfolio and initiated portfolio optimizations incl. pack innovations, pricing adjustments, etc.• Full responsibility for brand budget & P&L• Leadership and development of brand team with 2 direct FTEs

• Co-created and executed new brand positioning and communication campaign incl. development of a new TV spot• Planned and executed all media activities incl. media strategy, agency management, ATL & BTL executions, etc. • Developed and executed yearly brand plan incl. product launches, packaging redesign, consumer promotions, etc. • Organized and executed yearly campaign workshop with internal stakeholders and external agencies• Analyzed brand performance during yearly commercial planning process (P&L, sell-in / sell-out, brand image tracker, etc.)• Developed and executed new visual identity for brand Cardinal• Executed events incl. concept development, execution and reporting• Budget management for brand Cardinal

• Led yearly commercial planning process for brand Feldschlösschen• Launched new business initiatives (e.g. distribution at Migros)• Planned and executed BBQ consumer promotion across the different touchpoints incl. packaging, digital, POS, events, etc.• Evaluated new product innovation in soft drink category incl. packaging, product development, customer sell-in, launch campaign• Budget responsibility of allocated projects• Led apprentice in Marketing

• Developed, implemented and reported 360° marketing campaigns (e.g. Euro and Summer promotion) incl. TV tag-on, consumer promotion, POS activation, digital activation, media planning, cooperation’s, etc.)• Supported strategic brand leadership (e.g. brand plan, repositioning, product launches, media management, etc.)• Planned and executed all digital and Social Media activities as well as a flagship program in the gastronomy• Carried out effective research (consumer, brand and competition)• Budget responsibility of allocated projects

• Launched Limited Editions and Promotional Packages incl. concept, product development, packaging, project management, reporting, etc. • Developed communication campaigns for product innovations incl. key visual, digital, OOH, Social Media, newsletter, POSM, etc.• Supported development and execution of a new communication platform• Implemented brand redesign and developed respective brand manual• Developed an Occasion Based Marketing concept based on consumer insights

• Managed employee magazine and launched market development newsletter • Led different marketing projects (marketing communication tools, customer presentations, market research on customers & competitors)• Managed various HR projects (sickness absence, staff turnover, introduction day)