Valentina Ciobanu work email
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Valentina Ciobanu personal email
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Global marketing executive with extensive expertise in strategic growth, brand crafting, P&L turnaround in FMCG and consumer healthcare. Consistently tapped to spearhead portfolio transformation and accelerate growth with disruptive innovation in new on-trend segments or premium white spaces. Pioneered the setup – from scratch – of innovation units or incubators covering portfolio strategy, market diagnostic, consumer insights, product development, award winning design and communication, digital engagement model, sustainability implementation. Global / Regional CMO leading consumer goods / consumer healthcare brands end-to- end, from strategy, positioning, restages, innovation and geographical expansion to category strategy, media planning and execution in market. Trusted advisor to the C-suite. Talent catalyst leading teams of up to 100 marketers and cross functional teams of 200+. Advisor and angel investor focusing on healthcare & wellness, and technology applied for social impact. Cannes Lions advertising award & shortlists | Effie effectiveness in marketing awards | Winner of AdWeek ‘’Future is Female’’ award | London Business School MBA with distinction Dual passport holder – UK, EU. Worked in four countries: UK, US, Romania, France.
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Cmo Europe And AustraliaGeneral MillsLondon, Gb
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Cmo Europe & AustraliaGeneral Mills Oct 2024 - PresentMinneapolis, Minnesota, UsLead the regional marketing function for the EU AU region, from growth strategy and brand vision to portfolio planning, execution in top markets and delivering financial, market share and brands’ equity ambition. Key brands in the portfolio: Haagen-Dazs, Old El Paso, Nature Valley. Full brand development ownership for the International Meals and Snacks businesses, incl. growth strategy for the International segment, portfolio choices, innovation, communication, data-driven marketing. Further build capability and embed marketing effectiveness across the EU AU team.
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Vice President, Global Brand General ManagerSanofi Jan 2024 - Oct 2024Paris, France, FrGlobal Brand GM at Sanofi, led global Consumer Healthcare brands end-to-end, from strategy and full P&L ownership to brand positioning, equity and architecture, communication, media, innovation strategy, operations and in-market execution. Member of the Global Growth Hub (marketing + commercial) leadership team. -
Vice President Personal Care Innovation / Global Brand Vice PresidentUnilever 2021 - 2023Blackfriars, London, GbRecruited to set up and run a new team dedicated to transforming the Unilever personal care portfolio towards premium on-trend growth spaces.Led innovation for six brands in skin cleansing, bath & body, wellness, deodorants, baby care - including Dove, Baby Dove, Shea Moisture, Love Beauty Planet, Beloved, Suave. -
Global Brand Vice President Skincare, Unilever Global MarketingUnilever 2017 - 2021Blackfriars, London, GbRan Unilever’s incubator initiative in Beauty, with focus on portfolio transformation and business development in premium Skin Care and Hair for the US.
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Global Strategy Director, Unilever Global Beauty & Personal CareUnilever 2015 - 2017Blackfriars, London, GbLed strategy development for Unilever’s Beauty & Personal Care global division (€21bn business), from defining the vision and portfolio management, through market diagnostic, segmentation, prioritisation of high growth spaces, to execution roadmap and endorsement by the CEO.
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Global Brand Director Skip / Senior Brand Manager Surf, Unilever Home CareUnilever 2009 - 2015Blackfriars, London, GbAchieved turnarounds of detergent brands Skip and Surf. The global Skip business recovered from multi-year decline and achieved sustainable double-digit growth, and Surf became the fastest growing FMCG brand in the UK in 2009.
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Brand Manager / Assistant Brand Manager, Unilever Eastern EuropeUnilever 2003 - 2009Blackfriars, London, GbLed the Rexona (Sure) and Axe (Lynx) brands in Romania and five other European countries.
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Domestic Payments OfficerIng 2002 - 2003Amsterdam, North Holland, Nl
Valentina Ciobanu Skills
Valentina Ciobanu Education Details
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London Business SchoolExecutive Mba -
Academia De Studii Economice Din BucureștiDegree In Finance
Frequently Asked Questions about Valentina Ciobanu
What company does Valentina Ciobanu work for?
Valentina Ciobanu works for General Mills
What is Valentina Ciobanu's role at the current company?
Valentina Ciobanu's current role is CMO Europe and Australia.
What is Valentina Ciobanu's email address?
Valentina Ciobanu's email address is valentina.ciobanu@me.com
What schools did Valentina Ciobanu attend?
Valentina Ciobanu attended London Business School, Academia De Studii Economice Din București.
What skills is Valentina Ciobanu known for?
Valentina Ciobanu has skills like Fmcg, Marketing Strategy, Advertising, Personal Care, Brand Development, Global Brand Management, Innovation, Detergents, Brand Launch.
Who are Valentina Ciobanu's colleagues?
Valentina Ciobanu's colleagues are Linda Maerker, Ron Olson, Alfred Chng (Pinedale Trading P/l), Kenny Lain, Geri Cholasinski, Tl Chang, Maggie Lyon.
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