Valentina Vimercati Email & Phone Number

Milano

Drives Personal Health Marketing team: Consumer Marketing managers, Professional Marketing (for Oral Health Care and Mother & Child Care), Trade & Shopper Marketing, Media manager & PR/Influencers, Consumer Care.

Milano, Italia

Create successful sell out activities, through development and implementation of trade marketing and shop activation plans. Initiate and stimulate regional (Italy, Israel, Greece) trade marketing actions towards distributors and resellers. Manage performance of P-spend within the framework of integrated and A&P and trade spend planning to deliver effectiveness for in-store activations, both on- and offline. Develop and executive integrated management framework of attracting, motivating and retaining promoters and merchandisers.

Milano, Italia

Marketing and business responsibility for 5 BUs: Ironing, Floor Care, Kitchen Appliances, Air and Espresso.Direct reporting to Marketing Director.Team of 4 people.Regional area: Italy, Israel and Greece.Specialties: Small Domestic Appliances, Healthy Home, Coffee Espresso.Channels: Electrical Retail (chains, buying groups), Mass Merch, Online and New Channels.Areas of responsibilities:· Act as lead country for Israel and Greece.· P&L management, with strong focus on turnover and EBIT generation.· Own Annual Operational Plan, Rolling Forecast and forecasting accuracy.· Definition and implementation of marketing strategies, overall direction on the full marketing plan: portfolio management, communication development, media spending, promotional strategies, pricing & channel optimization.· Responsibility for digital communication strategy: SEO on site, SEO off site & SEA investments, website optimization, Rating & Review campaigns, CRM campaigns, OLE score.· A&P budget management.· Continuous cooperation with Sales, Trade Marketing, Finance, Supply Chain, Legal, Q&R.· 1 year assignment of additional responsibility: take the lead of a legal challenge and join CECED Italia meetings.· Champion of LEAN management.· Project leader for a pilot launch in Israel.

Monza

Marketing Manager responsible for three Business Groups: Coffee (Saeco & Philips brands), GarmentCare (Philips brand) and FloorCare (Philips brand).Regional area: Italy, Israel and Greece.Specialties: Small Domestic Appliances, Healthy Home, Coffee Espresso.Channels: Electrical Retail (chains, buying groups), Mass Merch, Online and New Channels (i.e. TV Home Shopping). Areas of responsabilities:- Execute best in class marketing analysis and define fact-based corrective actions.- Track sales and profitability to monitor business performance.- Own business planning, review cycle and forecasting accuracy (Annual Operational Plan, Rolling Forecast, Sales Planning).- A&P budget management.- P&L management.- Set up local product portfolio and develop new launches strategy.- Optimize pricing & channel strategy.- Develop and execute local marketing activation plan (both BTL and ATL) in line with HQ guidelines.- Drive optimization of commercial triangle workflow.- Act as lead country for Israel and Greece.Strengths: high motivation and committment, mindset focused on results, ability to go deeply into the numbers, priority-setting approach, aptitude to team working, brand ambassador.

Sales Manager Assistant Main Responsibilities: brand positioning analysis, customer database management, customer care, trade marketing activities;

Master Of Science In Marketing Management, Marketing

Thesis: "The role of servicescape in creating the service brand image: the MSC Crociere Case" Final Mark: 110/110 cum laude

Undergraduate Degree In Economics For Art, Culture And Communication, Economics For Art, Culture And Communication

Thesis: "The launch of a new brand: the Sunsilk Case" Final Grade: 110/110 cum laude

Education record

Final mark: 100/100