At Welly, we are pioneers in the Well-Tech industry and support organizations to help their employees have greater physical, mental & financial wellbeing, while living purposeful lives.We use gamification to reward people's good habits, with an impact coin (Welly Points) that can then be used in philanthropic donations for the most vulnerable population and in personal growth benefits (rewards).• Recognized by Mercer Marsh as one of top 10 most innovative companies in AI for HR and Wellbeing sector in Latam.• Successfully closed a pre-seed investment round, securing 50k in funding to accelerate product development and market expansion.

• Built business model to predict market size and competitive landscape for new product development in the Health-Tech industry.• Directed telemedicine platform´s development and expansion across +5 countries.• Executed quarterly strategic planning to create value, leading the solution to be utilized by +9,000 employees.• Redefined areas of UX, Tech and Marketing under the Design Sprint methodology.

• Contributed to the Global Analytics Hub for financial client, managing operations in +5 different countries.• Transversal support to Digital Sales, SEO and SEM areas, leading to digital sales growth of $500K.• Enhanced digital strategies for products, channels and campaigns carried out by client to provide performance improvement.• Generated insights to improve digital performance and advised on data-driven decisions using +10 different visualization tools.• Member of the Augmented Insights Committee for Accenture in Colombia.

• Part of Global Analytics Hub supporting operations in +5 different countries.• Designed and produced + 20 advanced reports and visualization dashboards to measure metrics, key performance indicators (KPIs) and overall results for financial client.• Analyzed and performed internal data consolidation through data analytics software and SQL; utilized research results to improve digital sales and predictive campaign strategies.• Enhanced cross-functional support in areas of Digital Sales, SEO, and SEM.

• Strategic support in the development of capabilities to transform + 3 companies into data-driven organizations that capture value through data.• Created value and increased client efficiency with programming, advanced analytics (RFM, segmentation experiments, propensity) and visualization tools.• Generate potential insights to support data-driven decision making.• Supported data warehouse and enterprise architecture plan for bank, as part of term project to facilitate data analytics; improved analytics and reduced data extraction costs.

Assisting Course: "Análisis del Entorno Colombiano"• Course focused on developing skills to identify and analyze aspects of the economic, political, and social environment that affect the probability of success or failure of a business project.

While working as marketing assistant at Kingo, I was responsible for producing marketing materials according to the company guidelines and brand message along with researching and organizing various marketing events and promotional strategies.• Implemented integrated marketing strategy, managing data driven B2B marketing team of 2 managers focused on product marketing, content marketing, search marketing, customer acquisition and customer marketing

While I was working as financial analyst at Puntored, I conducted competitor analysis for assessing market trends, product features, production lifecycles and pricing strategies.I collaborated with product developers, defining product roadmap and generating product insights and product marketing strategies.