Valentina Barzakova Email & Phone Number

United Arab Emirates

Dubai, Ae

Dubai, Ae

iMENA Group operates online and mobile businesses for consumers and enterprises in Middle East and North Africa (MENA), creating value for its users, investors and communities.As a Business Intelligence manager my goal was to drive towards creating a data-driven organization with clear objectives and high data literacy. Responsibilities:- develop a company-wide KPIs framework, including managerial, tactical and operational KPIs for each department, team and individual.- create a viable infrastructure which supports the data collection & validation, data structuring, data merging, reporting and analysis. - facilitate teams in their daily operations by providing them with in-time data and insights. - tools - Google Analytics Premium, Tableau.Achievements:- designed and established the complete KPIs framework.- managed the set up of a new database.- ensured all needed data is collected, stored, validated, structured and merged in a timely and efficient manner. - created the managerial and tactical dashboards in Tableau.

Dubai, Dubai, Ae

Part of the BI (Business Intelligence) team at dubizzle.com, the #1 classifieds site in the Middle East where you can buy and sell anything. Our main goal is to create a proactive, data-driven organization. Responsibilities: - manage the data flow in the company - from data collection and storage to reporting and utilization. - ensure that the data is available, complete and reliable. - provide the necessary user training and establish a data-driven culture. - conduct deep-dive analyses and translate the data into actionable business insights. - set and monitor KPIs; provide insights / directions for optimization. - work close with the technical team to create a Big Data infrastructure. - tools: Google Analytics, AT Internet (data collection); Tableau (data analysis and visualization); Microstrategy (data visualization), Optimizely (testing); CrazyEgg (heatmaps); Geckoboard (dashboards), Effective Measure (market research), etc. Achievements: - designed and established a fully functioning web analytics tracking system (AT Internet) across 10+ markets in GCC and MENA. - performed user training for various user groups (product, design, marketing etc). - provided data and insights for in major projects (roll-out in campaign in Egypt etc). - created a management dashboard with the main KPIs, as well as supporting dashboard for different teams (AT Internet, Tableau).

Part of the Web Analytics team for Philips (consisting of 6 people). The individual responsibilities in the team were distributed on a rotation principle. In the course of two years I worked on the following tasks: - dashboard building & reporting. - technical implementation of the tracking (translating business requirements into technical specs). - user training (writing training documentation for Omniture suite, SPSS, social media tracking etc). - NPS survey (data collection and analysis). - customer support (answering to all analytics/data requests from all Philips business units and markets). - managing the communication with the client (Philips) and external vendors. - tools: Omniture Suite, Google Analytics (data collection); MetrixLab (NPS Surveys), SPSS (statistical analysis and data mining). Achievements: - participated in major projects, e.g. Simple Switch (2008 - 2009), Philips Grooming Campaign (2009 - 2010), Philips Avent etc. As per 01.12.2010 based at Philips International BV, Amsterdam, Netherlands

Working (part-time) as a part of the Global Social Media team at Philips. I was responsible for the roll-out of a new social media tracking system. Responsibilities: - development and deployment of a global social media measurement system. - definition and measurement of KPIs, (main focus on DSI - Digital Sentiment Index). - integration of various measurements and their interpretation to the marketers across countries and business units. - cooperation with external vendors. - consulting. - project management.Achievements: - successful roll-out of the social media tracking across all markets. - definition of main KPIs. - established monthly reporting. - participated in major projects - Gaggia, Philips Lumea, Philips Avent etc.

One of the first social media listening platform in Europe, using human social intelligence to analyze the social conversations and determine the sentiment. - online data mining;- social media research & analysis

Amsterdam, Noord-Holland, Nl

- conceptualization and deployment of the internal communication strategy of the B2B Online Team, Global Marketing and Communications, including stakeholders from various sectors across more than 50 countries worldwide; - complete redesign and maintenance of the main internal communication platforms – IPS Intranet and MS SharePoint; - support of the ongoing projects; - online reporting; - preparation of corporate presentations;

Amsterdam, Nl

- internet research and analysis of the car market in Eastern Europe; - customer relations, cold calls and follow-up; - website and database maintenance;

London, England, Gb

- short-term online marketing projects; - maintenance of an online-based management system;

Master Of Science, Business Studies

Bachelor Of Science, Economis And Management