Create content featuring topics such as fashion, sustainability, lifestyle, and mental health, which has resulted in 278K+ YouTube subscribers, 50K+ IG followers, and 103K+ TikTok followers.Collaborated with national and international companies such as Crehana and Renueva tu closet on social media campaigns.

Launched a sustainability-focused online pop-up shop which sold vintage and up-cycled pieces. Weekly drops of merchandise generated a 100% ROI within two months of launch.Negotiated with vendors, sourced merchandise, sewed, styled, photographed, packaged, and shipped products.

Report on current social media trends that can be leveraged for digital content.Ideate, plan and create, produce and edit content across all social media platforms for both markets, Artists & Fleas and Regeneration.Develop digital strategies to increase brand awareness and recognition for the markets.Maximize social media outreach and foster relationships with influencers and brands that align with Artists & Fleas.

Developed and executed a digital media marketing plan inclusive of brand identity and voice, website design, and social media which resulted in a 30% increase in followers within six months. Implemented SEO as means to increase brand awareness, doubling online sales within 8 months of initial execution.Ideated and created content across all digital outlets using Adobe Creative Cloud, ensuring they followed brand visual and voice guidelines.

Oversaw store inventory changes, evaluating sales performance of products as means to identify any needed inventory swaps.Created and presented reports to the regional manager overviewing store sales, merchandise needed, and existing competitive landscape within Bogota.Assembled effective and on-brand store displays, implementing Forever 21’s visual strategy for the flagship store.

Supported the visual merchandising team throughout season changes and new layout implementations.Trained new personnel for the accessories area.

Developed the visual concepts for each of the brands within a multi-brand store and produced appealing displays.Generated a floorplan to organize the space strategically and lead customers into the space and encouraged sales.

Received training on the field of visual merchandising and planning of the accessories area in the flagship store in Colombia. Evaluated the changes in sales and shopping experience during the holiday season, in order to optimize the merchandising layout.