Spearhead the creation, design, and growth of multicultural and bilingual brands across diverse industries, resulting in expanded market reach and increased brand equity through award-winning creative work.• Lead and direct a creative team to develop brand strategies, leveraging insights and powerful storytelling to captivate clients and achieve impactful outcomes.• Utilize comprehensive research on cultural, social, and market trends to inform and contextualize brand projects, ensuring relevance and resonance with target audiences.• Drive creative ideation and execution of brand identity design and content development across varied markets and industries, fostering brand differentiation and recognition.• Successfully managed client acquisition, oversight, and retention, delivering a 60% growth in client base over three years.• Provide strategic and creative direction on client projects, resulting in a consistent 20% business growth for clients and accounts.• Inspire and motivate creative teams and clients through compelling projects and engaging presentations, fostering a culture of innovation and collaboration.• Champion a holistic approach to omnichannel marketing, brand development, and design, optimizing brand visibility and driving customer engagement across digital and offline channels.

Led comprehensive entrepreneurship, business design, omnichannel marketing, and brand development approach, leveraging expertise to drive business creation, expansion, and community development. • Owned the design, development, and launch of a digital multi-platform.• Developed a business plan, identifying the target market, marketing strategy, cashflow projections, operating procedures, necessary capital investments, administrative preparation, and other requirements to facilitate a successful launch. • Directed high-level strategy for the group, developing vision, mission, and values to impact critical decision-making.• Achieved a 50% growth in the online community and a 30% increase in membership within six months, demonstrating exceptional project management skills and strategic marketing expertise.• Generated a 30% revenue growth by piloting new products in existing and expanding markets.• Took ownership of the target-setting process, facilitating conversations between team leaders to define high-level business objectives and benchmarking on previous performance and industry competitors to set ambitious yet attainable goals.• Managed production of daily omnichannel content, overseeing content production and distribution. • Implemented project management software to standardize communication and workflow delegation across the team.

Leading brand creation, design, development, and communication efforts as three international organizations merge into one new global brand. Developing effective and impactful internal and external communications for multicultural and multilingual audiences impacting over 5,000 stakeholders in 18 languages. • Lead global rebranding, establishing new brand identity and needs with new communicational tools to enable a successful organization-wide brand transition.• Generate and manage internal and external integrated communication pieces, ensuring timely dissemination of information to over 5,000 stakeholders in 18 languages. • Manage resources and coordinate marketing, communications and brand initiatives, fostering global relationships with advocates and key stakeholders.• Drive the creation of engaging visual communication pieces aligning them with the company's brand identity and increasing brand recognition over expectations.• Facilitate opportunities where communication supports strategic goals; drives change, addresses issues, and fosters alignment and collaboration, delivering effective communication programs and messages. • Own and implement effective internal and external corporate communication strategies, including metrics to evaluate their effectiveness. • Streamline design team operations, creating and implementing an operational checklist to reduce the timeframe for completing tasks and minimize missed steps or mistakes through project management tools and processes to coordinate and execute multiple continuous and multi-faceted initiatives globally effectively. • Lead cross-platform content development for internal and external audiences, ensuring a consistent business look, feel, and branding across all platforms with a global reach, including video messaging, event planning, publicity, and graphic design, to enhance engagement, brand development, and brand recognition.

Adjunct professor - Visual communicationsLonestar College-Kingwood, TX- Typography- Design Communications I- Design Communications II

Built a trendsetting sportswear and athleisure brand exclusively for dancers. Pioneered the project from inception, crafting a dynamic, fashion-forward identity. Transformed the industry landscape, empowering dancers with stylish and performance-driven apparel.• Owned strategic partnerships with Design, Merchandising, Planning, and Production teams, and well-coordinated marketing leadership across all functions setting high-level marketing strategy and roadmap, getting leadership buy-in, and driving execution.• Led, developed, and launched the Brand Book and Brand Style Guide, including the brand DNA, voice, logo/trim, packaging, fonts, color palette, and more.• Developed and executed an impactful brand launch plan, followed by monthly and weekly campaigns that continue to resonate and beat growth expectations.• Coordinated and optimized cross-functional marketing alignment processes across the company.• Developed and executed innovative brand, e-commerce, site merchandising, retail marketing, CRM, social media, PR, and brand ambassador strategies that align with brand and business goals and priorities.• Directed and oversaw production of all marketing materials, such as mass email, site marketing, window signage, interior graphics and visuals, store & product packaging, and more.• Dove into customer insights analysis to improve customer understanding, strengthen customer acquisition and retention efforts, enhance targeted marketing campaigns, and drive key business strategies.• Set a productive and efficient organizational structure; hire, grow, mentor and develop a healthy, efficient, and collaborative team, including dedicated and non-dedicated roles.

Produced fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences. Clients/Accounts: Pepsi, Splenda, Johnson & Johnson, Gatorade, Bayer (pharmaceuticals), Polar Ice (Beer), Doritos, Lipton Tea. • Led a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in strategically developing messaging and deliverables.• Managed work and resources across engagements based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.• Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.• Review and approve art and copy developed by the team, ensuring that deliverables effectively address marketing goals and challenges.• Oversee and execute the presentation of final concepts and obtain approvals for deliverables. BBDO is a worldwide advertising agency network, with its headquarters in New York City. ZEA BBDO is the Venezuelan office of BBDO Worldwide which has 15,000 people in 289 agencies across 81 countries, all focused on: The Work. The Work. The Work.

Faculty - Mass Media Communication School- Creativity for Advertising- Advertising 101

Produced fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences. Clients/Accounts: Bayer (pharmaceutical), National Grocery Store Chain, Montana, Kolosh.• Led a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in strategically developing messaging and deliverables.• Managed work and resources across engagements based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.• Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.• Review and approve art and copy developed by the team, ensuring that deliverables effectively address marketing goals and challenges.• Oversee and execute the presentation of final concepts and obtain approvals for deliverables. TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.

Produced fresh, innovative work translating complex ideas into compelling print materials and digital experiences for sophisticated audiences. Clients/Accounts: Red Bull, Financial institutions, Plumrose, Pernod Ricard, BNC, Los Frailes.• Led a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in strategically developing messaging and deliverables.• Managed work and resources across engagements based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.• Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.• Review and approve art and copy developed by the team, ensuring that deliverables effectively address marketing goals and challenges.• Oversee and execute the presentation of final concepts and obtain approvals for deliverables.

Interdisciplinary and bilingual communications support and proven organization and multi-tasking role in a fast-paced environment.• Supported, created, and executed communications strategies. • Provided as-needed communications support for interdisciplinary units. • Created content for website, newsletter, events, and media.• Managed production of brand-consistent marketing materials and wrote and distributed press releases.