Valentina Lara

Valentina Lara Email and Phone Number

Insight-Driven Brand Strategist, Marketer & Storyteller with a Passion for Community-Building @ AMPERSAND STUDIOS
Valentina Lara's Location
Miami, Florida, United States, United States
Valentina Lara's Contact Details

Valentina Lara personal email

n/a

Valentina Lara phone numbers

About Valentina Lara

Valentina is a strategic storyteller, marketer, and problem solver with 8+ years in the industry, currently leading Marketing at Ampersand Studios, the next generation of flexible workspace environments, existing to inspire and support creative people. It provides stunningly designed private offices and flexible workspaces, with full in-house Production & Event capabilities. Its overall strategy is focused on developing a hospitality-driven and member-centric workspace where you can House Your Creativity.As a Partner Engagement Manager @ Twitter, she led partner education efforts through consultation and strategic 1:1 and 1:Many workshops with a variety of Fortune 500 brands -- such as Apple, American Express, Bank of America, General Motors, Ford, Nissan, P&G, Disney, T-Mobile, and others -- to educate and engage CEOs, CMOs & other C-level executives and influential business leaders on the power of Twitter for connection, conversation, and thought leadership. As an engagement specialist, she fostered collaborative XFN relationships with sales, editorial, event marketing, business marketing, and analytics teams to intentionally reach executive engagement stakeholders through virtual engagement and content opportunities, and IRL experiences. In her previous role @ Edelman, she was a project and account manager leading global workstreams from start to finish. Her areas of expertise includes data mining, integrated marketing strategy development, creative content planning, community engagement and crises management. Her global experience includes U.S. general market, multicultural and Latinx work, as well as LATAM, EMEA & APAC regional coordination. She has worked B2C and B2B with clients in the entertainment, consumer, tourism, food, health, and technology sectors. Highlights include: Netflix, Sony, Spotify, Microsoft, Brand USA, Sea World, Iberostar Hotels & Resorts, the Panama Canal, Novo Nordisk and Baptist Health. Most notably, she was a content specialist within the team awarded Best Blog at the Shorty Awards for Microsoft.Valentina graduated Summa Cum Laude from an M.S. in Global Strategic Communication with a concentration in digital marketing, as well as a graduate certificate in conflict resolution.

Valentina Lara's Current Company Details
AMPERSAND STUDIOS

Ampersand Studios

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Insight-Driven Brand Strategist, Marketer & Storyteller with a Passion for Community-Building
Valentina Lara Work Experience Details
  • Ampersand Studios
    Marketing Manager
    Ampersand Studios Feb 2023 - Present
    Miami, Florida, Us
  • The Creative Ladder
    Rising Leaders Academy Spring 2024 Cohort Member
    The Creative Ladder Jan 2024 - Jun 2024
    Washington, Dc, Us
    - One of 22 creatives accepted into The Creative Ladder Rising Leaders Academy, a program co-founded by Dionna Dorsey, David Griner, and Ryan Reynolds to help discover and champion an inclusive new generation of leaders in creative industries. The intensive academy spans six months and covers modules on leading yourself (EQ and values), leading your team (active listening, goal-setting, and servant leadership), and leading your organization.
  • Twitter
    Partner Engagement Manager
    Twitter Dec 2021 - Jan 2023
    San Francisco, Ca, Us
    - Developed strategic partnerships and engaged with top 150 Twitter advertisers, Fortune 500 brands, and agencies to reach the most influential business leaders on Twitter, and onboard new thought leaders to the platform - Drove 1:1 and 1:Many strategic workshops and team consultations to scale our 2022 Twitter for Business Leaders narrative that highlighted the value proposition of Twitter for brands and leaders, while also driving meaningful product marketing opportunities and product adoption- Pitched, developed, scaled and socialized key program marketing materials including Twitter for Business Leaders verticalized narratives, case studies, and an issues preparedness playbook to consult partners of how to leverage Twitter for real-time connectivity in times of crisis- Created and shipped an external partner program communications plan and shipped a first-of-its-kind external partner newsletter to reach exec comms & social teams at a quarterly basis- Implemented a new program measurement framework to measure the the impact of our program pillars through social analytics and revenue tracking
  • Edelman
    Senior Account Executive
    Edelman Apr 2021 - Dec 2021
    New York, Ny, Us
    - Digital & creative project and account manager leading global work-streams for national and international brands from conceptualization, development, implementation, and management- Actively developed and optimized integrated marketing strategies through a data-driven approach leveraging quantitative and qualitative, primary and secondary research techniques and tools- Collaborated cross-functionally, streamlined processes, and increased efficiencies amongst teams to implement always-on content localization and hyperlocal content relevancy informed by cultural and community-centric nuances- Created community management and engagement playbooks that offered response protocols, issues preparedness, and scenario planning for always-on moderation
  • Edelman
    Account Executive
    Edelman Mar 2020 - Mar 2021
    New York, Ny, Us
    Digital & Creative
  • Edelman
    Assistant Account Executive
    Edelman Oct 2018 - Mar 2020
    New York, Ny, Us
    Digital & Creative
  • Edelman
    Intern
    Edelman May 2018 - Oct 2018
    New York, Ny, Us
    Brand & Digital
  • Bold Fiu
    President
    Bold Fiu Jan 2018 - Dec 2018
    Miami, Fl, Us
  • Bold Fiu
    Account Executive
    Bold Fiu Jan 2017 - Dec 2018
    Miami, Fl, Us
  • Fork Yeah Miami
    Social Media Influencer In The Food & Beverage Industry
    Fork Yeah Miami Jul 2016 - Dec 2018
    Miami, Fl, Us
    - Launched an Instagram and Facebook page tailored towards the Miami-food scene and grew following to 10K in 2 years through organic social publishing and always-on community management and moderation- Crafted editorial media plans and managed proactive and reactive content production across all platforms- Created a media kit with sponsorship packages and partnered with brands such as Coca-Cola and McDonald's
  • Modern Luxury
    Editorial & Marketing Associate
    Modern Luxury Jan 2017 - Dec 2017
    Us
    - Managed Modern Luxury Miami brand social media channels and increased page following by 138% (57.5K) in one year- Developed bi-weekly social media editorial calendars with curated serialized content and collaborated with international luxury brand partners to co-create sponsored posts- Implemented a social influencer work-stream that optimized brand partnerships through legal-binding contracts, deliverable tracking, and ongoing reporting, to be presented bi-weekly to decision-making leadership stakeholders
  • Modern Luxury
    Editorial & Marketing Intern
    Modern Luxury Aug 2016 - Dec 2016
    Us
  • Young & Rubicam
    Administrative Assistant
    Young & Rubicam Mar 2017 - Aug 2017
    New York, Ny, Us
  • Identity Media Pr
    Public Relations And Marketing Intern
    Identity Media Pr Jan 2016 - Jun 2016
    Miami, Florida, Us
    - Produced creative and engaging media alerts and press releases that generated top-tier coverage in Miami outlets such as The Miami Herald, Miami New Times, and Univision- Supported on-site with media and developed social-centric toolkits with promotional materials and brand messaging- Optimized media and event strategies through daily media monitoring and social listening to inform priority tentpoles
  • Express
    Marketing Intern
    Express Aug 2015 - Dec 2015
    Columbus, Oh, Us

Valentina Lara Skills

Social Media Marketing Public Speaking Time Management Creative Writing Strategic Communications Events Coordination Microsoft Office Customer Service Strategic Planning Copywriting Digital Marketing Digital Media Social Media Public Relations Data Analysis Social Listening Strategic Insights Trend Forecasting Trend Analysis Community Management Digital Strategy Crimson Hexagon Sprinklr Meltwater Sysomos

Valentina Lara Education Details

  • Florida International University
    Florida International University
    Public Relations
  • Florida International University
    Florida International University
    Global Strategic Communications
  • Florida International University
    Florida International University
    Conflict Resolution

Frequently Asked Questions about Valentina Lara

What company does Valentina Lara work for?

Valentina Lara works for Ampersand Studios

What is Valentina Lara's role at the current company?

Valentina Lara's current role is Insight-Driven Brand Strategist, Marketer & Storyteller with a Passion for Community-Building.

What is Valentina Lara's email address?

Valentina Lara's email address is va****@****man.com

What is Valentina Lara's direct phone number?

Valentina Lara's direct phone number is +130590*****

What schools did Valentina Lara attend?

Valentina Lara attended Florida International University, Florida International University, Florida International University.

What skills is Valentina Lara known for?

Valentina Lara has skills like Social Media Marketing, Public Speaking, Time Management, Creative Writing, Strategic Communications, Events Coordination, Microsoft Office, Customer Service, Strategic Planning, Copywriting, Digital Marketing, Digital Media.

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