Valentina Lopez Arango Email & Phone Number

San José, Cr

San José, Cr

Costa Rica

- Member of the Media Investment team under Linear and Digital Marketing. Managed different brand campaigns for Ritz, Oreo, Cliff Bar, Sour Patch and Belvita. - Collaborate with internal teams to execute impactufl campaigns and deliver exceptional results, report on campaign performance and metrics compared to the client’s KPIs.- Successfully managed linear and digital campaigns across different platforms working with a quarterly budget of over $5,000,000, ensuring execution within agreed milestones and budget.- Analyze data to strategize and ensure effective campaign performance.- Participated in upfront negotiations and plan analysis, to strategize upcoming campaigns and manage budgets. - Elaborate data-driven reports on campaign performance to be presented to the team and client.- Collaborate with internal and external partners to support business growth. Acting as the key point of contact with networks and digital partners. (+40 partners).

Costa Rica

- End-to-end execution of Marketing campaigns focusing on KPIs performance and impact. Working with National, Hispanic and Broadcast TV. - Managed Macy’s Corporate and Macy’s Cologne and Fragrances campaigns. With +10 campaigns running at the same time, ensuring accurate media planning and campaign development.- Collaborate with internal and external partners to garantize an effective campaign delivery. Acting as the key point of contact with networks and digital partners. (+50 networks).- Generate weekly and monthly performance reportsbased on metrics and the clients KPIs.- Successfully managed linear campaigns across Media Ocean working with a quarterly budget of over $10,000,000.- Elaborate and presented weekly schedules to the client, to ensure correct placement of the inventory and budgets. - Conduct data entry into internal systems, translating the media plan to ensure precise campaign excecution. - Participated in upfront negotiations and plan analysis, to strategize upcoming campaigns and manage budgets.

Costa Rica

- Part of the Media Investment team under Linear Video. Focusing on National, Hispanic and Cable Sports TV. - Managed Macy’s Corporate and Macy’s Cologne and Fragrances campaigns. With +10 campaigns running at the same time. - Report on campaign performance and metrics compared to the clients KPIs.- Download, format and input data into different systems.- Assit in monthly client billing processes including result compilation and invoice reconciliation.- Analyze weekly data to ensure campaigns and partners are delivering to 100% and ensure the campaign’s requirements are being met.- Mantain and update campaign documents for internal and external use.- Act as the key point of contact with networks and digital partners. (+45 networks).

Costa Rica

- Developed a strong understanding of traditional and digital marketing strategies, tracking delivery in campaigns and working with GRPs, CPMs and analysis of KPIs. - Insight to different media channels from traditional (TV, Print, Radio, OOH) to digital media.- Immersed in market research, media planning, campaign lifecycle and different processes within a campaign.- Recognition of target audiences strategic inputs, brand standing and media channels to ensure a proper approach on the campaign. - Understanding client needs and business goals to define objectives and strategies.

San Jose, Costa Rica

Corporate and M&A ParalegalPrecise drafting of legal documents, correspondence and client communications. Conduct thorough research and prepare meticulous Due Diligence reports. Facilitated English-Spanish translations and transcriptions, fostering effective client communication. Ensured that documentation, deadlines and procedures were followed meticulously. Accurate documentation of internal and external meetings ensuring everything was properly accounted.

San Jose, Costa Rica

Corporate paralegal.Provide assistance for a lawyer in the practice who focuses on corporate law. Ensuring that documentation, legal processes and client files are properly archived and followed. Review legal documents and respond to client inquiries. Schedule meetings and appointments with the clients and the lawyer.

Bachelor'S Degree, International Business

Bachelor And Licentiate Degree, Law

International Baccalaureate Bilingual Diploma (English-Spanish), The British School Of Costa Rica

Ib Diploma - Costa Rican National Baccalaureate

International General Certificate Of Secondary Education (Igcse)