Marketing Manager with experience devising and implementing marketing campaigns.Built deep understanding of target audience and competitors to develop effectivemarketing messaging. Early adopter of latest industry trends and strategies, resulting inconsistently fresh and creative ideas
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Senior Marketing SpecialistGruppo Scotti Apr 2018 - May 2021Empoli- Pisa- Livorno- Responsible for display and social advertising campaign- Monitors, analyses and interprets CRM data to produce meaningful and action-led insights- Events coordinator- Applied customer feedback to develop process improvements and support long-term business needs- Negotiated contracts with media agencies- Onboarded new employees with training and new hire documentation.
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Marketing SpecialistGruppo Scotti Feb 2016 - Apr 2018Livorno-Empoli-PisaIdentified appropriate marketing channels and target customers for campaigns- Increased business growth outcomes by effectively collaborating with sales and service departments- Developed advertisements with impactful messages to stimulate engagement and reach target audiences- Collaborated with external creative agencies to produce and distribute marketing materials-Planned and executed events and marketing programs-Boosted brand awareness by establishing strong web and social media presence- Identified appropriate KPIs and reported key metrics from digital campaigns
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Corporate Marketing SpecialistT'Unique S.R.L. Dec 2014 - Jun 2015PisaCreated and maintained company's social mediapresence- Developed technical and non-technical marketing presentations, public relations campaigns, articlesand newsletters- Wrote engaging and successful marketing, advertising and website copy- Analyzed data from previous and current marketing campaigns to improve future results- Coordinated with social media, public relations and other teams to execute product introductions- Monitored trends in social media, industry and competitive landscape to create new material -
Communication ConsultantFilippi Lido May 2014 - Dec 2014Livorno- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts- Regularly updated and edited content for website- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters- Updated and monitored clients' social media sites so that content was fresh and relevant.- Created customized marketing materials to increase product awareness
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Marketing InternshipRoyal Demeure Sep 2013 - Jan 2014Firenze- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals- Helped with planning and hosting of marketing events- Collaborated with team members to help expand marketing channels- Contributed to mock-ups, email campaigns and social media content
Valentina Loriga Education Details
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Hybrid Mba Ii -
Comunicazione D'Impresa E Relazioni Istituzionali -
Ninja AcademyContent Marketing -
Scienze Politiche -
Liceo Aristofane82/100 -
Il Sole 24 Ore Business SchoolBusiness, Management, Marketing, And Related Support Services -
Il Sole 24 Ore Business SchoolDigital Communication And Media/Multimedia -
Google Analytics AcademyDigital
Frequently Asked Questions about Valentina Loriga
What is Valentina Loriga's role at the current company?
Valentina Loriga's current role is Marketing Manager | Communication Manager | MBA.
What schools did Valentina Loriga attend?
Valentina Loriga attended Bologna Business School - Università Di Bologna, Il Sole 24 Ore Business School, Ninja Academy, Sapienza Università Di Roma, Liceo Aristofane, Il Sole 24 Ore Business School, Il Sole 24 Ore Business School, Google Analytics Academy.
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Valentina loriga
Master In Comunicazione D'Impresa E Relazioni Istituzionali Presso Business School Sole 24 OreRome2hotmail.it, gmail.com1 +393404XXXXXX
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Valentina Loriga
Italy -
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