Valentina Lo Savio Email & Phone Number

Milan, Lombardy, Italy

- Responsible for creating a lead generation strategy and new lead acquisition using different channels for the Digital Sales team (responsible for qualifying and supporting new requests).- Create a map and overview of current process and strategy for B2B communication, and improve the overall brand experience for clients and potential.- Support IT in the creation of a requirements list for the integration between the Marketing Platform and CRM. - Responsible to create new processes and integration between systems for the Marketing team that allows for more effiecient experience for the customer.

Milan, Lombardy, Italy

Amsterdam Area, Netherlands

• Ensure strategic alignment between the company's goals and the development of marketing campaigns, product and brand.• Launch and implement agile ways of working for the email channel's team, including the set up of story points, weekly sprints in order to improve team's capacity management.• Experience in running design thinking brainstorms and prioritisation when launching new processes. • Work closely with product, legal and operational teams to create campaign strategies and go-to-market for high business impact communications.• Proficient use in Adobe Marketo Engage.• Experience in setting up all available program types, such as triggered, nurture and events campaigns.• Discuss/present final results with stakeholders and consult on longer term strategy per campaign. Ultimate accountability for campaign success.• Lead the team on the implementation of Target Process (product management software) with the objective of aligning the partner marketing communications.

Amsterdam Area, Netherlands

• Plan, coordinate and executed global b2b email marketing campaigns to a total of 2+ million global contacts in 42 languages.• Collaborate with copywriters, translation and design team to finalise and action communications.• Build a scalable and efficient process for content sourcing collaborating with regional teams and offices for the partner blog checkin.booking.com (now PartnerHub.blog).• Organise brainstorms in local offices to generate content topics in order to create relevant, engaging articles with actionable advice and tips for all property owners.• Report on final results of campaigns, using marketing platforms such as Hubspot and Sendgrid.• Knowledge of querying internal databases to analyse final results with MySql and Hadoop.

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Milano

SLIDE operates in the field of design furniture. • Wrote high quality content for the official website, including corporate news, product launches, and product descriptions.• Planned, created and managed content for social media, including: Facebook, Twitter, Instagram, and You Tube to promote the brand.• Prepared corporate weekly newsletter and I managed the clients' database.• Wrote institutional press releases and managed editorial requests from journalists, while maintaining a constant rapport.• Developed marketing material, for internal and external presentations with relations to the brand identity.• Responsible to measure the impact of all content material through Google Analytics and e-mail marketing tools.• Attended trade shows to promote the brand and enhance relationships with journalists.

Manchester, United Kingdom

• In charge of copy writing, editing, publishing articles of new/innovative products introduced in the FMCG market, released in a worldwide database monitored by registered producers/distributors and data analysts.• Edited photographic material using Adobe Photoshop CS6.• Proofread and quality checked all published materials according to strict corporate guidelines.• Attended international trade shows focused on FMCG market, to gather data of new trends and innovation products.• Responsible to manage a group of shoppers working in Italy, collecting and delivering relevant photographic material and information for the creation of new articles.

Manchester, United Kingdom

• Provided high standard of customer service to Emirates Customers, identifying their needs through rapport building. Actively sought sales opportunities to meet and exceed agreed targets.• Explained fare regulations, promotions and ancillaries to English and Italian speakers.• Ensured all assigned work was completed within deadlines and time limits dictated by airline regulations. Attended the Brand Induction Workshop (4 days) at the Emirates Aviation College in Dubai with attention to Corporate Marketing and Communication Strategies.

Bachelor Of Arts (B.A.), Languange Literacy & Communication, 2:1

Dissertation titled: “Exploration of Audience Perception based on the Use of Visual Imagery and Text in Holiday Brochures publicizing.

2-Day Growth Hacking Crash Course, Growth Hacking / Marketing

-Discovering untapped channels for growth -Beyond web traffic: Converting new customers -Designing effective experiments

Cam Diploma In Marketing Communications

Modules included: Marketing and Consumer Behaviour Advertising Integrated Media (incorporating Digital Media and Branding) Public.

High School Diploma