I initiated and formulated a comprehensive social media strategy from the ground up for Arpa Industriale's main brands (both organic and paid), including identifying content themes, crafting engaging contents, and optimizing editorial plans for maximum impact. This significantly boosted brands visibility and engagement on Instagram, LinkedIn, Pinterest, YouTube and X (formerly Twitter), leading to a positive feedback and noticeable increase in followers (+18% new Instagram followers in 2022).I conducted KPI reporting and analysis for various projects, offering valuable insights and recommendations. These insights led me to data-driven actions and influenced the company's digital marketing strategies, including the launch of advertising campaigns on Meta platforms.

I strategized and developed content plans for Giallozafferano YouTube Channels (Italian and English, +31.5% new subscribers in 2019) and the Giallozafferano official Facebook page (4 million+ followers), creating a synchronized and engaging content presence that contributed to audience growth and increased user interaction.I initiated the launch of the Giallozafferano TikTok account, including concept development, video shooting, and video editing, resulting in the creation of the first video with over 1 million views. This achievement caught the attention of company decision-makers and led the company to invest significantly in content development for this platform.I contributed to run advanced multichannel live events and video production, honing my skills in content creation and copywriting and increasing my ability to coordinate among multiple teams.

#EpicFail: weekly column about companies' social media case studies

I effectively coordinated and managed editorial teams located in Milan, Rome, and Naples, improving my efficiency in coordinating geographically dispersed teams, ensuring seamless collaboration and communication.I strategically planned and consistently produced SEO-focused content on various topics, including daily news, entertainment, TV shows, cinema, and music.I actively participated in press conferences and upfront events, establishing direct communication with press offices, TV personalities, and influencers, strengthening my ability to establish media partnerships, enhance brand representation, and secure exclusive content opportunities.

I managed user-generated content (UGC) and created/curated content related to daily news and trends, setting the daily agenda and providing visitors with a fresh and engaging experience.I became acquainted with the fundamentals of SEO and KPI analysis while working in a hi-tech environment.

EAVIcamp – Active Citizenship BarCamp - In collaboration with EAVI - European Association for Viewers Interests and sponsored by Comune di Modena- Event Co-creator and community manager

I initiated and launched the EAVI YouTube Channel, which still remains the main platform for the dissemination of Media Literacy content promoted by the association. I regularly updated and maintained the EAVI blog and website to ensure current and relevant content. I contributed in delivering the Study on Media Literacy evaluation criteria in Europe as part of a project commissioned by the European Commission (DG Infso).

Reporter for my hometown area local newspaper