Federico Valentini Email & Phone Number

Austria

Mattighofen, Oberösterreich, At

In my current role I am responsible for the KTM, Husqvarna and GASGAS motorcycle brands, as well as the WP pro components brand, and CFMOTO and Zeeho in five major European countries. I am also responsible for Trade Marketing in Europe, Motorsport Communication, and our Marketing Workshop. In all, there are over 70 people in my team. The exceptional group of people that I am privileged to work with create market-leading campaigns for brand, product and motorsport.

Mattighofen, Oberösterreich, At

Head of KTM and Husqvarna Motorcycles Global Marketing. My teams were responsible for all marketing activities regarding our entire range of motorcycles, from off-road to street, as well as all marketing activities for the vast assortment of parts, garments and accessories. We were responsible for creating all the launch campaigns, product videos, digital and print advertising, PR, media relations, international media launches, as well as defining the positioning and communication concepts of all our products in collaboration with internal departments and external partners. We are also involved in the ideation and roll-out of community events. I was also responsible for Motorsport communication within the marketing department for all three motorcycle brands: KTM, Husqvarna and GASGAS.

I was Head of Husqvarna Motorcycles Global Marketing, Head of GASGAS Global Marketing and was also responsible for web platforms for all the motorcycle brands of the KTM Group. The teams I worked with were responsible for all marketing activities regarding our ever-expanding street and off-road motorcycle ranges, as well as all marketing activities for the vast assortment of parts, garments and accessories. The web platform team is responsible for developing and maintaining the KTM, Husqvarna, GASGAS and WP websites, as well as developing features such as the configurator.Our team was involved in digital, print, PR, media and communication, as well as being heavily involved in the international media launches of our new motorcycle models. We defined the positioning and communication concepts of these models together with our partners, and deployed these concepts onto the market. The team also coordinated all internal marketing communications with our subsidiaries and importers, sharing best practices and working together to build a bright future for the brands.

Mattighofen, Oberösterreich, At

I led the product management team for all KTM motorcycles that included travel, sports touring, naked and supersport motorcycles, as well as high-performance motocross, enduro and cross-country motorcycles. I was also deputy to the Vice President of Product Management of the KTM Group. As such, I also had responsibilities in Husqvarna Motorcycles, WP suspension, KTM PowerParts and KTM PowerWear.

Bologna, Italy, It

During my 3 years at Ducati, I was the Product Manager of the Multistrada and Hypermotard model ranges, as well as of the 1299 Superleggera and Panigale 1299 Final Edition. My role was central in the lifecycle management of models in terms of future upgrades, facelifts and new models, as well as coordinating all marketing strategies and product positioning. The launch of the exclusive and prestigious 1299 Superleggera represents a significant milestone. My role was to manage the marketing activities approaching the launch of the model, and also present the motorcycle to top customers at an exclusive event held at Ducati headquarters.My responsibility as Product Manager within Ducati was to analyse market data and trends as well as competitor products. I also gathered information from our distribution network, our customers, the press and public opinion, and I processed and delivered this information to Ducati R&D and Ducati Design in order to plan future model development. Once the motorcycle neared market launch, my role was to properly position the model on the market and play an integral part in the marketing activities surrounding the product launch.

As Product Manager in the KTM Group, I was responsible for the Husqvarna Motorcycles product range of motocross, enduro and street motorcycles. I was involved in the development of future products and in the lifecycle management of existing models as well as being an integral part of the team that defined the future design direction of Husqvarna. Heavily involved in all marketing activities such as the production of press kits, brochures, videos and photo shoots. I held the press conferences for the technical presentation of the new Husqvarna enduro and motocross bikes in 2013 and 2014, in Sweden.

Involved in the off-road motorcycle range, including following the development of new products, lifecycle management, evaluation of competitor products and analysis of retail/registration databases. I was also a member of the off-road project team and represented the Sales & Marketing department in weekly meetings.

Transformed Husqvarna Motorcycles' online presence within 4 months via the creation of a new corporate website and social network pages. Supervised the integration of Husqvarna on BMW Group platforms. Created microsites and negotiated contracts with suppliers.

London, England, Gb

Commentator of Motocross World Championship, Supermoto World Championship, Australian Supercross Championship, European Supercross Championship, Red Bull X-Fighters Freestyle.

Varese, Va, It

Designed and supervised the new corporate website, intranet and social media pages. Created several applications and microsites. Negotiated all contracts with suppliers.

Self-employed designer and programmer. Diversified into trade fair stand design, graphics, banners and logos.Directly negotiated all contracts.

President and majority shareholder of small web design company, consisting of 3 partners and 1 employee. Responsible for design and programming.

Responsible for sales in North American market and English speaking markets in Europe as well as Middle East. Improved and cultivated relations with English speaking customers of this small eyewear producing company.

Updated software for imminent switch to Euro and “Millennium Bug” threat for all the 400+ customers of this IBM partner software company.

Industrial placement in Production Procedures for Brunel University, UK, Mechanical Engineering.