Responsible for managing disruptive and transformational processes across Sberbank – country’s public company #1 by capitalization ($84.3 billion, RIA Rating) and #1 by brand value (Brand Finance).Responsibilities & Accomplishments:▪️ Responsible for managing a team of 15.▪️ Responsible for the launch of the banks’ corporate retail innovation lab, allowing employees to bring their promising startup ideas to life. Examples of the lab’s projects involve big data, machine learning, visual recognition, AI and other disruptive technologies. Successfully reported results to the board members.▪️ Established bank’s stable relationship with several startups, accelerators, venture funds for the purpose of mutually beneficial projects. Led two such joint projects from zero to launch.▪️ Improved corporate culture and product/service development processes by strategically integrating design thinking methodology across 100+ agile teams in the retail business division.▪️ Developed and successfully implemented a strategy to digitalize client-critical retail processes.▪️ Expanded non-banking products ecosystem by forming and executing partnership strategy. Managed integration of external e-health, VOD, IoT, robo-advising products.

Responsible for converting startup into a fully operational and profitable company. Bimbasket is a subscription-based e-com startup that provides clients with monthly crates for kids’ early development, based on innovative learning method.Responsibilities & Accomplishments:▪️ Managed team of 10: IT, sales, marketing, customer service, purchasing, logistics.▪️ Successfully redesigned and relaunched key product – 36 crates for each month of 0-3 y.o. kids’ early development, distributed by the subscription model. Each crate included innovative music-based lessons and a set of toys, carefully selected to match age and subjects of each lesson (>180 SKUs, 30+ suppliers).▪️ Set up and managed effective performance marketing processes to keep up with tough target СoCA (cost of customer acquisition) and LTV (lifetime value).▪️ Boosted sales and distribution by executing numerous cost-free online and offline partnerships.▪️ Managed economically driven budget marketing efforts which resulted in a 4x revenue growth year on year. Tools included: SMM, SEO, e-mail marketing, PR, offline events and BTL, digital and print advertising.▪️ Oversaw the doubling of web purchase conversion as a result of the brand, product and UX/UI updates.

Planned and executed digital and retail marketing activities across the globe for one of the world’s top mobile games studio ZeptoLab, the developer of Cut the Rope. Covered existing apps with 50M MAU, new launches, global licensing and merchandise business, e-com and m-com projects, partnerships, 2.5M social media communities, websites, PR, and advertising.Accomplishments▪️ Cut the Rope 2 becomes Apple App Store top #1 paid app in 95 countries in less than 24 hours after a catapulting launch in 2014. ▪️ Cut the Rope apps exceed 500M downloads worldwide.Awards included:▪️ ZeptoLab receives gold IDG Game Marketing Award for "Best Overall Marketing Campaign: Mobile Games" (2014, Cut the Rope 2 launch campaign).

Head of Digital Marketing [AUG. 2012 – JUN. 2013]Digital Marketing Manager [NOV. 2011 – AUG. 2012]Brand Development Manager [MAY 2010 – NOV. 2011]Brought to life new banking brand and several new products with unique creative platform and distribution model. Planned and executed multimillion-dollar 360 marketing campaigns to drive acquisition, managed bank’s every digital channel to retain and up-sell customers.Responsibilities & Accomplishments:▪️ Responsible for a team of 7: marketing managers, analysts, designers, web-developers, planners.▪️ Responsible for defining and launching a brand for a new bank in the Russian market. Formed and executed a go-to-market communication strategy to drive awareness for the brand and boost sales for several new retail products: credit/debit cards, loans, deposits, money transfers, online banking, loyalty program, etc.▪️ Worked closely with creative agencies to develop a unique creative platform to differentiate Svyaznoy Bank from other Russian banks by communicating openness, friendliness, convenience and innovative products’ benefits. Defined branding and positioning for each new product.▪️ Responsible for planning and executing multi-million-dollar 360 marketing campaigns to drive ROI and acquisition. Formed digital marketing expertise and function, grew the team from 1 to 7 talents.▪️ Oversaw the bank's digital channels aimed at retaining and up-selling customers.▪️ Marketing efforts led Svyaznoy Bank to position №4 in search results among all banks in Russia (Yandex) in two years after launch. The growth rate has been admitted to be outstanding for the history of Russian banking: 4,8% share of highly regulated and competitive credit card market and user base of 2M+ active clients in less than two years.Awards included:▪️ BRAND OF THE YEAR / EFFIE in 2011, gold in the financial products category.▪️ "Banking breakthrough of the year" award in 2010 from #1 financial media outlet – banki.ru.

Founded Moscow branch of European digital magazine “Le Cool” - in this part-time role I was responsible for overseeing and managing the exclusive weekly city guide featuring events carefully selected by editors. Set up the legal entity, formed a team of editors, managed marketing, ad sales, and business development.Accomplishments:▪️ Achieved user base of 75 000 readers in two years after launch.▪️ Generated stable advertising revenue flow with NOKIA and other well-known brands.

Brand Manager [AUG. 2009 – MAY 2010]Manager Trainee [FEB. 2009 – AUG. 2009]Marketing Intern [SEP. 2008 – FEB. 2009]Managed marketing for L'Oreal Professionnel, MATRIX and Redken brands in professional haircare division.Responsibilities & accomplishments:▪️ In 2009 during the economic downturn in Russia achieved 11% growth in sales volume for a brand under management. It was the only brand in b2b products division with positive and growing revenue – a result of well planned and executed activities aimed at support for struggling businesses.▪️ In 2010 tripled YOY growth in sales volume.

Developed A to Z marketing plan for the Spanish market leader in home shopping.▪️ Performed competition research leading to strategy formulation ▪️ Assisted in portfolio management and pricing strategy ▪️ Formulated retail concept design ▪️ Developed ATL and BTL creative conceptsKey achievements:2008 - actions suggested in the marketing plan were successfully executed in fist retail spot in Barcelona city.