Gabriel Valenzuela Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, United States

* Successfully owns the development and execution of Healthy Lifestyles/NRT category commercial strategies and critical category stories to support Perrigo's blended brand business model; actively adapts and tailors marketing stories for various classes of trade to maximize sales and margin opportunities.* Responsible for identifying market trends and market opportunities to drive innovation within the OTC Store Brand space and increase share of Store Brand SKU, buy rate, and household penetration for the Smoking Cessation category.* Developed compelling selling materials, including customer sales presentations, category & business reviews, and new item presentations (core & innovation), focused towards increasing Perrigo Store Brand share within the marketplace.* Actively serves as the category expert for the NRT category, leveraging syndicated databases (e.g., IRI, Panel, Customer Specific) and consumer-specific insights to shape strategy, analyze product performance and consumer behavior, and translate findings into winning sales recommendations on assortment, shelving, and merchandising strategies.

Grand Rapids, Michigan, United States

* Partnered and collaborated with marketing leadership team to develop the 52-week strategic marketing communications plan to inform, inspire and engage our communities and patients within our 13-county geographical footprint. * Managed strategic marketing budget and liaised with external creative and media agencies to support real-time communications and driving high-quality content across our various Corewell Health traditional and digital channels that supports Corewell Health mission, vision, and values.* Served as a critical player in crisis communications and community activations during the COVID-19 pandemic, including but not limited to providing real-time communications surrounding CDC updates, standing up multiple community-wide COVID-19 immunization clinics, and providing and maintaining safety and regulatory guidelines for our clinical spaces. * Developed and executed multiple marketing initiatives to support system strategic imperatives, including strategic/creative concepting, tactical communications planning, scouting patients for impactful storytelling and reporting on key performance metrics to understand program success. * Responsible for the implementation of new project management platform with accompanied digital asset management tool for marketing department utility to aid in efficient and effective work processes with external and internal stakeholders.

Grand Rapids, Michigan, United States

* Actively collaborated and consulted with clinician leaders, health system and corporate administrators, physician leaders, and other multidisciplinary system groups to achieve strategic marketing imperatives, as well as effectively managed external agency & client relationships. * Responsible for managing concepting, development, implementation and execution of integrated communication and marketing initiatives, including all related materials surrounding orthopedic health, primary health, and virtual health. * Demonstrated ability to effectively project manage multiple complex & high-visible projects, people, and budget by achieving or exceeding respective campaign objectives within scope, budget, and timelines specified, including an integrated orthopedic omni-channel campaign resulting to a 110% increase in patient volume.

Rockford, Michigan, United States

* Actively served as the brand lead in driving a digital-first approach and shaping the consumer experience through effective brand storytelling & well-balanced promotions, demonstrated by consistently exceeding DTC performance goals. * Diligently managed external agencies (both public relations and media), and oversaw planning, measurement, and optimization of marketing activations & spend. Actively involved in the RFP selection process of onboarding agencies, as well as effectively managed relationships that resulted in increased brand heat and increased onsite organic traffic by 15%. * Effectively collaborated with sales managers & product development in determining seasonal line and developed a 52-week marketing activation calendar that dictated key marketing stories across paid, earned, and owned media channels. * Diligently conducted industry analysis on competition, digital trends, social media, mobile and emerging technologies and disseminated knowledge to product development/sales team to utilize in product ideation process. * Successfully led the execution of digital and social marketing campaigns across on-line advertising, social media, retail, and mobile channels resulting in 24% YOY growth and exceeded DTC marketing plan by 44%.

Walker, Michigan, United States

* Directly involved in guiding various cross-functional teams (social media, visual, digital, and print) through the project management process to create complete marketing stories/tactics that reached the customer at multiple touch points throughout her shopping experience. * Diligently researched and evaluated current market trends and ensured congruency among short-term and long-term marketing strategies. * Effectively managed strong vendor and merchant relationships across twelve buying areas and developed successful initiatives that provided strong ROI and secured marketing revenue of approximately $750K.* Spearheaded successful deployment of Holiday marketing campaign through successful partnerships with 3P CPGs, resulting in Hardlines division of successfully exceeding their sales plan by 11%.

Master Of Business Administration - Mba, Marketing Research

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General