• Oversaw creative and global marketing campaigns to drive growth, engagement, and audience development for a roster of artists across multiple genres. Accomplishments include several number one singles and Grammy nominations.• Led efforts to align all content creation, visual assets and label initiatives with overall project goals and artist propositions.• Served as primary point of contact for artist management, booking agents, and other external parties regarding marketing… Show more • Oversaw creative and global marketing campaigns to drive growth, engagement, and audience development for a roster of artists across multiple genres. Accomplishments include several number one singles and Grammy nominations.• Led efforts to align all content creation, visual assets and label initiatives with overall project goals and artist propositions.• Served as primary point of contact for artist management, booking agents, and other external parties regarding marketing activities. • Represented the voice of the artist in developing the overall strategic direction, release cadence and brand development.• Managed P&Ls and marketing budgets for all projects.• Monitored trends in social media and technology to improve campaign performance. Show less

• Advised a superstar-level artist on marketing, including social media and brand partnerships. Managed relationship with distributor on behalf of the artist.• Led marketing team for Fat Possum Records, consisting of three product managers and a digital marketer. Responsible for elevating the marketing strategy and cultivating the label’s brand. Oversaw all marketing activities for releases.

- Developed and implemented marketing campaigns for a roster of over 20 artists at a time, including Elle King, Enrique Iglesias, Grizzly Bear, half•alive, Kygo, Maluma, MUNA, Ray LaMontagne, Tom Odell, WALK THE MOON, Wolf Alice and more.- Served as primary point of contact for artist management, booking agents and other external parties regarding marketing activities.- Worked closely with internal departments, including digital marketing, A&R, sales, promotion, publicity… Show more - Developed and implemented marketing campaigns for a roster of over 20 artists at a time, including Elle King, Enrique Iglesias, Grizzly Bear, half•alive, Kygo, Maluma, MUNA, Ray LaMontagne, Tom Odell, WALK THE MOON, Wolf Alice and more.- Served as primary point of contact for artist management, booking agents and other external parties regarding marketing activities.- Worked closely with internal departments, including digital marketing, A&R, sales, promotion, publicity, international, licensing, brand partnerships and business affairs, to formulate and execute unique marketing strategies.- Analyzed KPIs, metrics and market research to identify opportunities for artists.Select highlights: * Elle King: Platinum-certified debut album Love Stuff yielded a 4x Platinum single “Ex’s & Oh’s,” which earned two Grammy nominations, as well as the campaign for the number one, Platinum-certified collaboration with Miranda Lambert “Drunk (And I Don't Wanna Go Home)”. Only artist in history to have scored number one singles on the Adult Pop Songs, Adult Alternative Songs, Alternative Songs and Country Airplay charts. * Enrique Iglesias: “SUBEME LA RADIO” was one of YouTube’s Top 10 videos of 2017 with over 1.4 billion views to date. His first two singles released via RCA each have over 1 billion YouTube views. * Kygo: Led US marketing campaign for debut album Cloud Nine, which has sold over 1.1M album equivalents, as well as three Platinum singles and two Gold singles in the US. Kygo set a record for the fastest artist to reach 1 billion streams on Spotify in 2015. He has since amassed over 15 billion cumulative streams worldwide. * Maluma: Spearheaded US mainstream marketing efforts for Maluma x The Weeknd's "Hawái" (Remix). Certified 6x Platinum. Maluma's highest charting single on the Hot 100 to date at number 12, a Top 10 single at Apple Music US and Top 15 single at Spotify US. Show less

- Orchestrated marketing activities for all direct artist deals. - General manager for in-house labels Blue Horizon, Instant Records, One Haven Music and TVT Records.