Experienced retail marketing manager, with marketing and project management skills, whose background includes seven-year work in offline retail companie (Auchan) and key role in launch of online retail companie in Russia - Collection-Privee Developed marketing strategy for innovative e-commerce project, built around context advertising, PR & events, social media, targeted email marketing and loyalty program. Focused on customers service to build strong clients satisfaction level and KPIs (high click-through rates, repeated orders, quantity of orders per client, average price per order...)General Management role with responsibility combining definition of strategic objectives and execution of operational projects to reach them : recruitment, training, development of marketing campaings, CRM.