Valeria Maria Benavides Brana

Valeria Maria Benavides Brana Email and Phone Number

Fundadora y Directora General @ Mexico City, Mexico
Mexico City, Mexico
Valeria Maria Benavides Brana's Location
Mexico City, Mexico, Mexico
About Valeria Maria Benavides Brana

As a Marketing Consultant I have a wide experience in brand building, re-launches, turnarounds, repositioning, advertising, consumer segmentation, business development and customer loyalty. Recognized for taking on risky and ambitious projects like product start-ups, restructuring, multi-cultural initiatives, and customer loyalty development. Through thoughtful and serious, but engaging strategic leadership, Effective at adding value by building and motivating customer-focused, high-performance teams, leading change, championing new product/business development, brand repositioning, innovative marketing and sales management. I have driven substantial market share, revenue and profit growth in domestic assignments with full P&L responsibilities.Acknowledged for a deep sense of accountability, customer service and orientation and as an effective manager. Fast problem solver, quick learner, with proven sense of urgency, and with the ability to manage multiple priorities and projects. Recognized for my communication skills, as well as, my proficiency in managing successful teams towards the achievement of challenging goals.As writer and Founder of Valeria Benavides' blog and Mujer punto y coma platform, I help women face breast cancer with knowledge and power for them to feel confident, free of fear and sure of their decision making process despite the sorrow and distress they can be suffering from.In April 2019 I founded Padma AC, a non-profit civil association, focused on providing comprehensive support to pregnant women with cancer so they can say Yes to life and Yes to motherhood in the best conditions of treatment and care for them, their babies and their relatives in Mexico.

Valeria Maria Benavides Brana's Current Company Details
Fundacion Padma AC

Fundacion Padma Ac

Fundadora y Directora General
Mexico City, Mexico
Valeria Maria Benavides Brana Work Experience Details
  • Fundacion Padma Ac
    Fundadora Y Directora General
    Fundacion Padma Ac
    Mexico City, Mexico
  • Fundación Padma Ac
    Founder And General Manager
    Fundación Padma Ac Apr 2019 - Present
    Mexico City Area, Mexico
    En Fundación Padma creemos en el derecho a la vida, a la maternidad y al acceso a los servicios de salud para todas las mujeres, incluidas las que están embarazadas y enfermas de algún cáncer.Cada año en México se estiman entre 2,000 y 3,000 casos de mujeres embarazadas y con algún tipo de cáncerActualmente, sólo existe una clínica a nivel nacional que atiende este tipo de casos y que se enfoca en salvar la vida de ambas a través de un tratamiento personalizado.Nuestra misión es apoyar a las mujeres embarazadas que enfrentan algún tipo de cáncer, para que reciban un apoyo integral durante su proceso de tratamiento.Nuestra visión es reducir la tasa de muerte materna causada por el cáncer en mujeres embarazadas en el país, siendo el principal centro de apoyo que vincula sus necesidades con las alternativas disponibles que se enfocan en salvar su vida y la de sus bebés. Además, generar estadísticas, información, documentación y difusión de la causa para darla a conocer y sensibilizarla. En Fundación Padma creemos en el derecho a la vida, a la maternidad y al acceso a los servicios de salud para todas las mujeres, incluidas las embarazadas y enfermas de algún cáncer. Cada año en México se estiman entre 2,000 y 3,000 casos de mujeres embarazadas y con algún tipo de cáncer Actualmente, sólo existe una clínica a nivel nacional que atiende este tipo de casos y que se enfoca en salvar la vida de ambas a través de un tratamiento personalizado. Nuestra misión es apoyar a las mujeres embarazadas que enfrentan algún tipo de cáncer, para que reciban un apoyo integral durante su proceso de tratamiento. Nuestra visión es reducir la tasa de muerte materna causada por el cáncer en mujeres embarazadas en el país, siendo el principal centro de apoyo que vincula sus necesidades con las alternativas disponibles que se enfocan en salvar su vida y la de sus bebés. Además, generar estadísticas, información, documentación y difusión de la causa para darla a conocer y sensibilizarla.
  • Blog Valeria Benavides And Mujer Punto Y Coma Platform
    Founder
    Blog Valeria Benavides And Mujer Punto Y Coma Platform Feb 2017 - Present
    Mexico City Area, Mexico
    I help women face breast cancer with knowledge and power so they can feel confident, free of fear and ready to make crucial decisions despite the emotional distress they are subjected to.Through my blog and my platform I share advice, tools, content and resources that cover all the areas that need to be considered when living with breast cancer, such as taking care of our minds, our emotions, and of course, our body.
  • Valeria Benavides
    Marketing Consultant & Entrepreneur
    Valeria Benavides Jun 2016 - Present
    Mexico City Area, Mexico
    RESUMEN PROFESIONALGestión de marcas: Enérgica, innovadora y persuasiva con habilidades efectivas para establecer el posicionamiento en el mercado.Penetración en el mercado: Conocimiento y comprensión sólidos de las tendencias, principios y métodos de marketing.Desarrollo del mercado: Excelente capacidad de comunicación y liderazgo para ampliar los segmentos de mercado potenciales y la fidelidad.Filantropía con enfoque en el apoyo a mujeres con cáncer y mujeres con cáncer y embarazadasÁreas de experiencia: Marketing online: Redes sociales, creación de marcas en línea, marketing digital, publicidad en línea, generación de clientes potenciales, estrategia de ventasEstrategia de marketing: Asociaciones estratégicas, análisis de la competencia, investigación de mercado, desarrollo empresarial.Marketing de productos: Pensamiento Innovador, Gestión de Marketing, Lanzamientos, Estrategia de Comunicación. DECLARACIÓN Consultor de marketing para una empresa de rápido crecimiento, utilizando una amplia y variada experiencia para planificar y aplicar estrategias de marketing, contribuyendo así de forma significativa al éxito de los esfuerzos de marketing de la empresa y a los resultados de las ventas.
  • American Express
    Charge, Brand And Communications Director
    American Express Sep 2015 - Feb 2016
    Ciudad De México Y Alrededores, México
    Responsible for Top line, Bottom line (all P&L), Marketing, Communication Strategy, Key Partnerships and Full Product Strategy with full accountability for the brands and value propositions of Propietary Products (Green, Gold, Platinum & Centurion portfolios). Key focus in driving relentless Execution and corresponding KPIs tied to each product. In charge of managing the full Communications strategy for the market as well as the American Express Brand
  • American Express
    Premium Products Director
    American Express Jun 2012 - Sep 2015
    Ciudad De México Y Alrededores, México
    Responsible for Top line, Bottom line (all P&L), Marketing, Communication Strategy, Key Partnerships and Full Product Strategy with full accountability for the brands and value propositions of Proprietary Products (Green, Gold, Platinum & Centurion portfolios). Reporting into de Marketing & Charge Cards Vice president for Mexico with a team of 11 direct reports.
  • American Express
    Platinum & Centurion Mktg Manager
    American Express 2008 - 2012
    Ciudad De México Y Alrededores, México
    In charge of developing, negotiating, maintaining and communicating the value proposition and benefits of both Platinum and Centurion charge cards. Responsible for managing the P&L, budgets and all initiatives related to these products.
  • American Express
    Membership Rewards Manager
    American Express Sep 2007 - Feb 2010
    Ciudad De México Y Alrededores, México
    Accountable for managing the loyalty program, creating offers, strategies, communication plan and Budget.
  • Cinemex
    Loyalty Manager
    Cinemex Apr 1998 - Sep 2007
    Cdmx
    - Established and developed the Customer Service corporate area (98-02)Designing procedures and poicies for servicing clientsDeveloped the Mystery Shopper Program within the movie theatres in the company- Designed, Developed and Implemented the Loyalty Program in the company (03-07)Generated new information for the industry in the market based on the analysis of reports and data from the loyal customersDeveloped the Policies and procedures as well as the Manuals for implementing and operating the Loyalty ProgramWorked constantly with the Tech team to improve and leverage the capability of the Loyalty software used to manage the Program

Valeria Maria Benavides Brana Skills

Leadership Product Marketing Direct Marketing Loyalty Marketing Credit Cards Negotiation Customer Relationship Management Strategic Planning Strategy Financial Services Loyalty Programs Marketing Segmentation Customer Service Customer Acquisition Management Business Strategy Marketing Communications Marketing Strategy Analytics Crm Analysis

Valeria Maria Benavides Brana Education Details

  • Entrenamiento En Orientador De Terapia De Vinculación
    Entrenamiento En Orientador De Terapia De Vinculación
    Health And Wellness, General
  • Procura Ac
    Procura Ac
    Social Work
  • Universidad Nacional Autónoma De México
    International Relations And Affairs
  • Colegio Ciudad De México
    Colegio Ciudad De México
    4Th Area - Social & Economics

Frequently Asked Questions about Valeria Maria Benavides Brana

What company does Valeria Maria Benavides Brana work for?

Valeria Maria Benavides Brana works for Fundacion Padma Ac

What is Valeria Maria Benavides Brana's role at the current company?

Valeria Maria Benavides Brana's current role is Fundadora y Directora General.

What schools did Valeria Maria Benavides Brana attend?

Valeria Maria Benavides Brana attended Entrenamiento En Orientador De Terapia De Vinculación, Procura Ac, Universidad Nacional Autónoma De México, Colegio Ciudad De México.

What skills is Valeria Maria Benavides Brana known for?

Valeria Maria Benavides Brana has skills like Leadership, Product Marketing, Direct Marketing, Loyalty Marketing, Credit Cards, Negotiation, Customer Relationship Management, Strategic Planning, Strategy, Financial Services, Loyalty Programs, Marketing.

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