Valeria Camacho

Valeria Camacho Email and Phone Number

Entrepreneur | Integrated Branding+ Consultant @ BÉNÉDICTIONS
Medellín, Antioquia, Colombia
Valeria Camacho's Location
New York, New York, United States, United States
About Valeria Camacho

Valeria’s focus on creativity and influence is seen through her multi-industry work across entrepreneurship, food & beverage, technology, entertainment, retail, beauty, healthcare, education, and nonprofit organizations. Holding roles in branding, marketing, public relations, social media, communications, and content creation, she prides herself on harnessing the power of the public through innovative strategic planning and execution.As for her academic experience, Valeria holds a MSc in Public Relations and Corporate Communications from New York University and a BSc in International Political Economy from City University of London, graduating first class with honors. She has certifications in integrated marketing communications, social media, and social content strategy from the Digital Marketing Institute and IE Business School.Valeria is keen to build brands from the ground up, supporting their public image and stakeholder relations through all channels. Her integrated strategic approach, precise attention to detail, and aesthetic communication skills are followed by utmost dedication to every project she's part of.Apart from being a creative problem-solver and value-driven storyteller, Valeria can talk endlessly about personal growth and energy. She will stop at nothing to support her loved ones and give them the recognition they deserve, you can find her talking to dogs or to practically anyone interested in knowing more about true passion and purpose.

Valeria Camacho's Current Company Details
BÉNÉDICTIONS

Bénédictions

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Entrepreneur | Integrated Branding+ Consultant
Medellín, Antioquia, Colombia
Employees:
2
Valeria Camacho Work Experience Details
  • Bénédictions
    Bénédictions
    Medellín, Antioquia, Colombia
  • Lubin Lawrence Inc.
    Project Manager
    Lubin Lawrence Inc. May 2024 - Present
    New York, Us
    • Managed the rebranding project for the University of Florida (UF), leading a cross-functional team to deliver a master brand strategic platform utilizing The Lubin Lawrence Experiential Branding Method, consisting of 2 phases of focus groups and 20+ stakeholder interviews.• Developed key graphic presentations and strategy decks, directing the creative process and overseeing the development of visual elements, messaging, and overall tone.• Acted as the primary liaison between LLI and UF, facilitating communication and maintaining strong relationships with key stakeholders to ensure project alignment with client expectations.
  • That Shop New York
    Co-Founder
    That Shop New York Nov 2023 - Present
    Products that make you feel more connected. Remember who you came here to be. Our collections are a collective social representation of big fundamental questions. We strategically gather and translate perspectives to create products that showcase categorized answers from digital + physical interviews, art, and music.
  • Quantum Aerospace Tech
    Head Of Public Relations And Communications
    Quantum Aerospace Tech Sep 2023 - Present
    • Improved the company’s corporate reputation and relationship-building through PR and communication strategies.• Crafted compelling presentations with special attention to detail, conciseness, and persuasive elements.• Executed media training to enhance the company’s credibility and public image.• Ensured seamless communication and relationship building between executives and stakeholders.• Developed and designed branding content such as a landing website, business cards, and document designs.• Managed photoshoots and edited corporate images, ensuring a visually compelling and cohesive brand representation.
  • Vc
    Strategic Consulting And Content Creation
    Vc Sep 2019 - Present
    • Managed branding, marketing, and social media strategic consulting to solidify client reputation and stakeholder relations.• Produced marketing, PR, and social media content with a strong focus on storytelling and precise attention to detail.• Designed various logotype formats, typography references, color palettes, multimedia content, and business resources.• Brands: Benedictions Swimwear, Dr Juanpe, Yo Soy Valiente, TUT, Fresh by French, Saf, New System.
  • Exceptional Brands Group
    Social Media And Communications Manager
    Exceptional Brands Group May 2023 - May 2024
    • Proactively translated market research observations into strategic recommendations for marketing and brand development.• Conducted in-depth market research of the global beverage industry with a special focus on New York.• Executed a meticulously planned content strategy on a company-sponsored trip to Asia.• Applied market insights to craft data-driven content marketing and social media strategies.• Produced and curated value-driven content tailored for Instagram, TikTok, and LinkedIn.
  • Atmosfy
    Brand Specialist
    Atmosfy Apr 2023 - May 2023
    San Francisco, California, Us
    • Developed and maintained relationships with industry professionals, influencers, and trendsetters.• Researched and monitored social media and news sources to gather insights about the cultural environment.• Collaborated with internal teams to maximize reputation through clear and persuasive strategic communication.
  • Unity Insights
    Marketing Intern
    Unity Insights Apr 2022 - Aug 2022
    Gatwick, Gb
    • Launched the organizations marketing function by planning monthly marketing and communication processes. • Delivered a presentation to over 30 colleagues at a company event, educating them on the importance of marketing and the value gained from both personal and organizational perspectives. • Conducted detailed industry research and surveys to optimize internal and external marketing techniques. • Collaboratively planned and executed a team-building day for over 25 employees. • Managed and designed websites and social media content (LinkedIn, Twitter) to increase brand awareness and recall, increasing audience engagement and reach by over 100% in the first 3 months.
  • City, University Of London
    Unibuddy
    City, University Of London Nov 2020 - Aug 2022
    London, Gb
    • Selected by The School of Arts and Social Sciences to answer university and student life inquiries from 90+ prospective students as an ongoing project.• Built strong knowledge of the university FAQs and gained transferable customer service skills through effective communication.
  • City, University Of London
    Marketing Brand Ambassador
    City, University Of London Jan 2020 - Aug 2022
    London, Gb
    • Created 15+ unique social media content such as vlogs, Tik-Toks, videos, blogs, Instagram takeovers, and stories to increase student engagement and reach.• Cooperated in 4 events ensuring logistics ran smoothly, examples include video shoots and university fairs.
  • City, University Of London
    Student Community Ambassador
    City, University Of London Oct 2021 - Apr 2022
    London, Gb
    • Facilitated and fostered student communication, connection, and community development among current City students, academic staff, and City Alumni.• Liaised with 15+ students and officers throughout the academic year, offering key community insights.• Engaged in weekly online environments, community events, and vigorously collaborated in student consultation meetings.• Planned, promoted, and executed an event for 4,200 students in the School of Arts and Social Sciences.
  • City, University Of London
    Student Representative
    City, University Of London Aug 2019 - Jun 2020
    London, Gb
    • Optimized student participation by designing an online survey addressing the interests and concerns of 83 classmates, representing students' voices in the community.• Developed a communication path amongst directives and students through regular meetings and conferences.
  • City, University Of London
    Student Engagement Ambassador
    City, University Of London Feb 2020 - Apr 2020
    London, Gb
    • Collaborated with a team of 7 engagement officers to plan an event improving students' sense of community.• Managed event logistics, team organization, and created digital marketing content such as flyers and emails.• Researched 10 student engagement strategies and delivered advice on events and ways to increase and foster student sense of community.
  • Clair De Lune Colombia
    Co-Founder
    Clair De Lune Colombia Jan 2020 - Aug 2022
    • Co-founded a dermatologic skincare brand and a loungewear clothing brand.• Crafted branding, marketing, social media, and content strategies.• Managed logistics, communications, website, and content creation.• Accomplished two successful business creations, strong branding, ideal strategic planning and execution.
  • Ukri Gcrf Action Against Stunting Hub
    Communications Intern
    Ukri Gcrf Action Against Stunting Hub Jun 2021 - Jul 2021
    London, England, Gb
    • Researched and generated a social media strategy to facilitate communication, raise awareness and reach.• Managed daily the organization's LinkedIn page boosting by 18% follower count and engagement statistics.• Performed qualitative research in the industry to acquire commercial awareness and developed daily innovative content such as posts, stories, infographics, quizzes, blogs, and video animations.
  • Dosed
    Co-Founder
    Dosed Apr 2020 - Jun 2021
    • Co-founded a dermatologic skincare brand and a loungewear clothing brand.• Crafted branding, marketing, social media, and content strategies.• Managed logistics, communications, website, and content creation.• Accomplished two successful business creations, strong branding, ideal strategic planning and execution.
  • Voice 2 Voice
    Marketing Strategist
    Voice 2 Voice Mar 2020 - Aug 2020
    Bogota, Cundinamarca, Co
    • Delivered exceptional digital marketing services as a member of a team.• Executed 5+ innovative services including naming, branding, marketing, and social media strategy.• Provided outstanding customer service and high-quality work, receiving excellent customer service feedback.

Valeria Camacho Education Details

  • New York University
    New York University
    Public Relations And Corporate Communication
  • City, University Of London
    City, University Of London
    International Political Economy
  • Into City, University Of London
    Into City, University Of London
    Business With Accounting And Economics Foundation Degree
  • The English School
    The English School
    International Baccalaureate High School Diploma

Frequently Asked Questions about Valeria Camacho

What company does Valeria Camacho work for?

Valeria Camacho works for Bénédictions

What is Valeria Camacho's role at the current company?

Valeria Camacho's current role is Entrepreneur | Integrated Branding+ Consultant.

What schools did Valeria Camacho attend?

Valeria Camacho attended New York University, City, University Of London, Into City, University Of London, The English School.

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