Valeria Chamorro Email and Phone Number

Clients: GSK Respiratory

Clients: MIlkPEP and ClaritinClient Services & Strategic Planning:- Supervise and manage client relationship and integrated marketing execution efforts with internal and inter-agency teams- Own Digital/Social/Shopper Marketing /Radio/OOH/TV/Product Integrations creative development and review process - Work with Group Account Director and client to uncover business needs, objectives, and opportunities, drive brand strategy, and identify tactics to achieve client objectives - Partner with General Market Account Management teams to ensure a Total Market and integrated approach- Own and author day-to-day client communications such as SOW, monthly budget reports, timelines, and research implications - Facilitate the development of project briefs, working with strategic planners and insights and analytics teams- Traffic TV and digital campaigns along with Senior Project Manager- Author quarterly competitive reviews and provide key implications to strengthen brand and analyze impact on our business

- Provided market launch counsel for emerging brands in the “Waters, Teas, Coffee”, and “Venturing & Emerging” portfolios- Analyzed consumer, media and technology trends, and competitive spend to provide strategic and tactical recommendations

Client Services & Strategic Planning:- Key point person for strategic development and execution of digital, social, POP, radio campaigns and product integrations- Crafted messaging support for product launches across national/regional markets and informed Field Marketing Managers- Supported the Account Supervisor and collaborated with internal/inter-agency teams to manage deliverables, ensure creative alignment, and track budgetDigital Media & Analytics:- Directed the planning and creative development of digital, video, and social assets needed across media partners and vendors- Provided strategic direction to internal Social Media team to ensure product launches and content calendars followed brand strategy, achieved marketing objectives, and respected legal requirements

Strategic Planning & Content Creation:- Created the first demo video for the sales team showcasing digital, video, and mobile capabilities to enhance sales pitches- Prepared high impact digital, video, and mobile proposals for key U.S. Hispanic and Latin American agencies - Compiled and analyzed market, audience, and digital insights/trends to provide strategic proposal recommendations- Managed partnership between sales team and network publishers for sales, negotiation, and execution processesAd Operations:- Onboarded new publishers to the platform, communicated processes, and facilitated integrations with Ad Operations team - Prepared monthly revenue reports for publishers with campaign results leveraging DoubleClick for Publishers reporting

Client Services:- Lead client coordinator for management of two key client accounts in the consumer packaged goods and development industry- Managed creative direction for the designing of brand logos as well as print, radio, and television advertisements- Collaborated in the planning and management of client events and brand activations to enhance brand presenceMedia Planning:- Prepared monthly media plans for television campaigns tailored to brand’s target audience and objectives- Compiled and analyzed research on media platforms to strategically select best channels for television and radio campaigns

- Assisted with an ongoing research project dealing with race and health care among adolescent girls, including recruiting, screening, and conducting surveys on their experience with a variety of medical providers

- Worked in the customer service department and the Association for Burnt Children’s department surveying patients on their experience at the hospital in order to improve service and care standards - Co-designed and implemented the first survey for the Association for Burnt Children’s department