Senior Conversion Rate Optimization Consultant
Current- Owning of the vision, strategy and roadmap for digital touchpoints and responsibility for improving conversion rates across the whole customer journey.- Ensuring alignment to brand and product design guidelines.- Responsibility for deriving data-based insights and developing strategies to convert the user while providing an excellent user experience.- Owning of the process for testing page design and messaging combining internal and external resources, including data-based… Show more - Owning of the vision, strategy and roadmap for digital touchpoints and responsibility for improving conversion rates across the whole customer journey.- Ensuring alignment to brand and product design guidelines.- Responsibility for deriving data-based insights and developing strategies to convert the user while providing an excellent user experience.- Owning of the process for testing page design and messaging combining internal and external resources, including data-based insights, a full testing pipeline, prioritizing tests, and balancing test risk with potential impact.- Planning and execution of data-driven optimizations on the customer journeys.- Point of contact for web engineering, web design, and the marketing/creative team to ensure timely execution of tests, influence the full conversion funnel experience, and align to business needs Show less
