Valerie Fursa Email & Phone Number

Portugal

Budapest, Hungary

- Collaborated with sales and product teams to develop comprehensive go-to-market strategies for 3 hardware and 3 software B2B products. - Developed and implemented marketing strategies to effectively build and grow the company's brand. As a result, there was a 35-fold increase in online sales, achieved by leveraging market insights.- Conducted market research and created buyer persona profiles through UX interviews. - Defined product value propositions, created brand position and messaging. Crafted sales enablement materials for the new products. - Created a new social media strategy and a professional community from scratch, gathering over 15,000 professionals in the land surveying, construction and drone mapping industries. Established long-term relationships with key customers and hired 4 new brand advocates.- Designed and executed Google Ad campaigns with 123% ROI.- Created new content marketing strategy for blog and established copywriting processes that led to 85% boost in average session duration and 30% growth in number of transactions.- Developed a new influencer marketing strategy that resulted in a 33% increase in traffic. - Implemented an SEO strategy that secured over 350 first-page Google rankings per target country.- Revamped website navigation panels and landing pages, achieving a 910% increase in conversion rate while reducing bounce rate by 90% and improving user experience.

Valletta, Valletta, Malta

- Implemented product enhancements to improve user experience and build stronger customer interaction, which led to an increase in the number of completed transactions by 5%.- Developed viral projects that increased brand awareness by 3x.- Launched promotions on Twitter that resulted in a 2x increase in new users and a 4x increase in engagement rates.- Changed email updates strategy, resulting in a 10x increase in ARPU from this channel.- Created a reactivation strategy for the subscriber base, resulting in a 10% increase in revenue

- Developed and implemented a digital marketing strategy, which led to an 8-fold increase in the number of sales-qualified leads.- Performed the market and competitor research which led to the pricing policy changes, which led to 45% revenue growth. - Performed SEO optimization and implemented a new content marketing strategy, which led to 55% growth of organic traffic.- Built relationships with media representatives and industry leaders, which lead to 75% increase of brand awareness.- Organized more than 30 digital and offline events for sales enablement.